The Invidious Control of information . . .
Some such as theorist, academic and intellectual Noam Chomsky, that the media is a mechanism that is deliberately used by the rich and the powerful (the elite) as a way of ‘Manufacturing Consent’
If you want to a good documentary film that explores the way “uniformed electorate make irrational decisions” Chomsky, watch the film Get Me Roger Stone . . .
So how does this process of ‘manipulation’ or ‘persuasion’ work?
1.Structures of ownership
2.The role of advertising
3.Links with ‘The Establishment’
4.Diversionary tactics – ‘flack’
5.Uniting against a ‘common enemy’
In another approach, we can suggest that the media are ‘agenda setting’, look at this powerpoint to understand what this could mean in terms of The i: AGENDA SETTING
AGENDA SETTING
FRAMING
MYTH MAKING
CONDITIONS OF CONSUMPTION