Magazine front cover.

Magazine interview first draft.

The demographic for my 4 media products is both male and females ranging from mid-teens to late twenties who have an interest in the music scene, particularly the genre of modern indie rock.  

The psychographics of my audience could be categorized as laid back. This group is very easy-going, and commonly express themselves through the music they listen to. They are a new-age group of young adults with a passion for what they believe in and their interests. They also may be open to explore and discover new interests like different music genres and styles. 

My intent for my media product is to showcase the young talent that is hitting the music scene. My main product will be a 3-minute music video that will promote the music of a young artist from a small island. I will be using visual codes that will show that you can still be in education and young but still make a name for yourself in terms of music production. The video will be filmed in various locations, and this will represent the diversity of the music scene. The music video will also include a montage of pictures of the artist to allow the view to gain a different view and understanding of what i am trying to represent.  

My subsidiary products will be 3 products intended for a music magazine, the first of these products will be a front cover that will be very simplistic and will allow who ever views it to be left in a sense of mystery and that is because it is also representing towards the music genre, it often leaves people confused and forged to gain their own understanding of the music. The second of the three subsidiary products will be a two-page spread and an interview with the artist will be documented. The page will have a central image of the artist and on either side will be the interview, in total adding up to around 800 words, there will also be some images of the artists family alongside of the text as it represents how he started and how he got there. My final product of the three will be a promotion for a music festival for up-and-coming indie rock bands and a special guest of an established band. The product will be full of color and life while also being simplistic, yet again relating to the music genre having a mysterious theme behind it. 

I am producing a three minute opening scene of a tv reality show, the show will be available on  a new streaming service similar to Netflix with a PG maturity rating. I will be creating a show with a similar concept to The Great British Bake Off and The sewing bee. I took up this brief because I know social media is one of the best ways to promote any new ideas, projects and businesses. By using social media it allows me to reach a large audience, engage with people directly and easily share my content  as well as it being very cost effective. The audience I am targeting is a board mainstream youth audience, specifically a a makeup lover or anyone with  a passion for creativity and self expression. My Tv show will be the ultimate platform for young artists. My makeup competition is all about showcasing your unique style and skill, it’s a chance to let creativity shine. If you are makeup obsessed looking for a platform to show off your talent this will be a perfect TV show. as far as the industry my goal is to help young artist learn and grow thought many ways of makeup

I am going to produce a media product for set brief 1. This is because I particularly take an interest in game shows and competitions. I enjoy shows with an interactive nature and I also have a fascination for television that motivates an active audience. My aim is also to offer an escape from reality, through a cooking show where young chefs show their skills and passion whilst competing in different rounds. with a comforting home viewing feel, that viewers can casually watch and become invested in. I would also like my cooking competition to portray as an opportunity for aspiring chefs to become successful and given an opportunity to show their skills. I will also have clear identification of genre codes and conventions when it comes to a fast-paced but entertaining show go all ages.  I would apply Roland Barthes theory of ‘an active audience’. I find this theory very interesting and would like to further explore how Barthes considered the meaning of the finished text e.g. song, film or advert and how it is to be created by the audience therefore a text always remains open. I would like to focus on this and further explore how a family or youth at home can interact and become an active participant whilst watching the show from home. I would also like to explore how tv can display light-hearted content, whilst also being inclusive, diverse and engaging. This could be done through work such as semiotics and narrative theory. The audience I am targeting will be teenagers. By creating a competitive, witty and a lad back series. I can target young teens by easily accessing their screens, with a skills-based competition that can be viewed globally and at any time. I want to connect both productions in terms of content and representation. For this, I will use similar settings, colour schemes and participants throughout the opening credits and will include multiple camera and film shots to be compiled together. I will also use consistent iconography to ensure the theme of my brief is still abided. I hope for my camera shots to look professional and high quality, with appropriate framing of shots and editing.

My aim is to create engaging behind the scenes footage of a new upcoming rom-com movie also including a few scenes from the movie in the three tiktok videos. The movie will be called ‘Except You.’ I intend to include dramatic scenes of the two lovers falling apart with clips of arguments and clips of love. 

I will use representation theories such as Stuart Halls theory of representation, this is the idea that there can never be one true meaning to a media product. The reason to this is to make the audience question everything that happens in the scenes used and keep them engaged with the outcome of this movie. Another theory I will use is Blumler and Katz, Uses and gratifications theory. This theory states that there are audiences that are active in their media consumption and the media consumers choose to fulfil one or more of either; personal identity, information/education, entertainment and/or social interaction. The way i will use this is by using the idea of education and personal identity with the use of the movie being shot in a school and the two lovers are trying to find themselves i will also make sure to tie in the social interaction with the posts by asking for opinions in the comments. 

 I will use funny behind-the-scenes clips to attract my audience of 12 and over. I will also use slightly bright coloured clothes in order to draw in that younger audience. As for the over 12’s i will use some of the slightly more serious ‘scenes’ from the rom-com as well as the funny jokes made. This is a low budget independent film which means they will be working alone without any funding from major companies such as sony or disney, in order to show this it will not look too expensive but still a good enough quality to be a success. 

I have chosen to create a music video as it immediately caught my attention whilst going through the briefs and I see it as something that I would really enjoy making. I also want to improve my skills on editing. My aims for my music video are to create a visually capturing concept that appeals to a more mainstream audience, so they return to the song and create a wider loyal fan base for the upcoming artist. I also want to show the artists personality more through the video and display their stage presence to increase sales on tours and increase loyal listeners. I aim to have dancers with catchy choreography in parts of the song which could become a trend on social media, for example TikTok, this would lead people back to my video and it also creates interest. 

During my music video I will showcase my knowledge. Firstly, by using a different range of camera angles, this shows I have read the brief and can understand how to do this. I will have the focus being on my solo artist, showing she is the dominant signifier. This makes sure most of the attention is on them and not the dancers in the background. I will achieve this by using a range of lighting techniques and being selective about the staging throughout the video. I also want to include elements of star power, for example including a surprise guest in my video to entice more viewers.

My video is aimed at a younger audience, roughly between 13-25. I would reach this audience by using vibrant colours to keep them engaged and also using trendy clothing for the artist and background dancers. I would also make sure there is high energy from the performers with catchy choreography that could hopefully become a trend on different social media platforms, specifically TikTok as it is heavily based on music and dancing.

 I would make my video accessible on all social media platforms. I would publish it on YouTube and create Tiktok videos with a catchy dance using the song to attract people to watch the full video on YouTube. Additionally, I would copy the link onto an Instagram story and make it easy to just tap the link and just watch the video. I would use star power again here and have other famous people who aim their content at a similar audience to me to generate more viewers.  

By using all these techniques to create my music video I will demonstrate my knowledge and understanding of media and my ability to create a successful and entertaining music video for youths.  

For brief 4, I will create 2 products. I have an interest in how the music industry can advertise for different audiences and how they can portray meaning in music videos. By doing this brief, I will be able to help create my own narrative which would correlate with my chosen song. I also have been able to previously explore making magazines, which is a part of the products which I will be producing, this means I will be able to apply the knowledge which I already have onto this product. 

I wanted to do this brief because I would be able to explore more diverse ways media is portrayed. This could be done through work such as semiotics and narrative theory. Music videos can portray different signs and signifiers, which is the work of Saussure, this separates the sign and the meaning behind it. This could be displayed in my video as I can show different meanings to common things. It is also possible to show narrative theories in music videos, such as distinctive character types and equilibriums. Character types was a theory by Vladamir Propp, who distinguished how different characters bring structure to stories. Equilibriums are used in many different scenarios, the theory shows how everything has an equilibrium, disruption, and a new equilibrium, which I would be able to apply to my music video.  

I will make sure my products will be able to target my target audience which I am trying to have them be around 16-18, who are interested in different genres of music, as I will be trying to show how smaller artists are able to create and produce music. In terms of psychographic profiling, which is a theory made by Rubicam and Young, I am targeting the ‘reformers’ and the ‘explorers. I enjoy reading Music Week, which is a magazine which distributes a monthly magazine about the latest music news. This will help ensure that I will understand how to have the correct flow and language in my product. I like Music Week as I like how they set out the front covers, as they can include vast amounts of information without making it look too cluttered. As for my music video, i have been able to watch numerous different videos which have had big and small budgets, but I am influenced by music videos with smaller budgets as they are able to show a more realistic story, whereas bigger budget videos sometimes are more about having better visual shots.  

I need to make sure both of my products are connected in terms of content and representation. I will be able to do this by having similar visuals throughout my music video and on my video, also including context for branding being reinforced within the music video and parts of the magazine to include articles related to sponsorships. I need to ensure that my indexical signs, which is from the work of C S Pierce, are consistent and are providing the correct meaning which I want them to portray.

WHY rather than WHAT

I am producing 2 media products for set brief 5. My aim for this online promotional campaign is to raise awareness health campaigns such as anti-vaping. This is because I believe our generation has normalised the issues within this topic as it has become increasingly popular since 2003, with 68.1m people using e-cigarettes in 2020. I would like to discuss the dangers further including some of the serious health risks and life-threatening issues that come with it.

This will be emphasised through this campaign in hope to inspire others to quit vaping and realise it is not a healthy alternative to smoking. I decided to take up this brief because I have interest in the topic of Semiotics in media language. Specifically, Roland Barthes theory of semiotics. This is because semiotics includes signs, and the connotations and denotations behind them. This links to my topic of anti-vaping because I feel that today’s society has normalised vaping (the sign) and overlooked the serious health issues that come with it (the denotations). Within this I will also link to Roland Barthes by identifying the myth that vaping is a healthy alternative to smoking, as well as conventions of vaping. It is important that I have a target audience in mind, so the product I am creating will target teenagers between the ages of 15-18 as I believe these are the most common ages to begin vaping. Essentially these ages are also effective because they are known to be more conformative than other ages, meaning it is likely they do not know the damage they are causing to their bodies, and they are only choosing to take up vaping because it is a popular activity of teenagers.

In terms of Rubicam and Young’s theory, I am targeting my product towards the “succeeders” because they are confident in themselves and have strong goals. I feel this will be effective as they may be able to quit vaping (or never begin) through their strong willpower. I am also targeting the “explorers” as these types of people that are driven by a need for discovery and a challenge, meaning they are likely to conform to ‘trends’.

In terms of uses and gratifications I am aiming to create products that provide information about today’s society and the ‘norms’ that have been brought upon teenagers and connect individuals together through a greater awareness of the social issues. Therefore, my aim is traditional media with a new form aimed at younger people. As I often read the Guardian and the Financial Times, so I will ensure that the style, tone and register of my web pages will reflect these professional products. For example, as I use TikTok everyday as it is a popular social media platform among young people, I will make my videos match the style, tone and register of other popular videos that have inspired teenagers.

I am producing 2 media products for set brief 5. My aim for these products is to raise awareness about social health issues, such as vaping as I think it has become very popular for youths over the past few years. I wanted to take up this brief because I am very interested in the use of Tiktok to help spread social or political awareness and information. I also think that campaigns have been very useful for many years and are successful at circulating knowledge.

the audience I am targeting will be teenagers as I feel like vaping is most popular around that age, essentially, they will be 15-18 years old. In terms of Psychographic profiling (Rubicam and Young), I will be targeting the ‘strugglers’ and ‘explorers’. In terms of uses and gratifications, I am aiming to create products that provide information about the real world, for example … Therefore, my aim is to create products that young people and teenagers find entertaining and will keep them engaged TO DO THAT I WILL. I have decided to use Tiktok as a way of spreading awareness because it is a huge media platform that over 1 billion people use, mostly teenagers/young adults. As I often use Tiktok, I understand what the formality and themes are like WHICH IS … , so I will stick to these ideas and styles.

I also understand that campaigns and websites are a lot more formal than audio style media products, FOR EXAMPLE therefore, I will ensure that the style, tone and register of my web pages will reflect these. As I like listening to podcasts and regularly listen to… As such, I understand that my podcast will need to include a theme, an audio logo and special guests in the same way that … does.

I want to connect both productions in terms of content and representation, so I will be using the same participants for both the photos for the campaign and the Tiktok videos. I will also include consistent iconography SUCH AS to ensure the theme of my brief is well produced and easy to understand for young people. To do this, I will ensure to use dominant signifiers SUCH AS throughout both products which will support the main message of the product. WHICH IS

start off with something strong

500 words

start w a statistic

I am producing 2 media products, that show a coming-of-age film (the shift), for set brief 3. The media products include three movie posters and three 45-60-sec TikTok videos promoting a coming-of-age movie. These media products vary in traditional and digital marketing strategies which will ensure that it will reach maximum audience as it guarantees that individuals who don’t use the media will still be aware of the movie and people who use media, will also have acknowledge of the movie. This is because the fascination within the film industry and how films have such depth when it comes to signs is something that often intrigues audiences. I also find it captivating how snippets of films can manipulate the audience to watch the film. I chose this brief because I believe that the exploring and enhancement of knowledge through semiotics will guarantee audience engagement. through my mini videos but mostly through my posters. I really like the whole concept of being able to build meanings through signs and I’ve always liked guessing what small details or signs in films meant and often found myself searching for answers. I am hoping that this NEA will help me explore these ideas and create meaning and profundity to the movie.   

I think it is important that I set a target audience, so the audience I have in mind will be teenagers who are mourning or envy their younger self’s or more specifically audiences who fit the profile “adventurers, “virtuoso” and “architect”. In terms of uses and gratifications, I’m aiming to create products that explore a feeling of sadness towards growing up. This is because the characters in my film will show the sorrow towards growing up. Growing up and expressing how you feel about it is something very common. Therefore, my aim is to give comfort to those who miss or are grieving their younger selves and wishing they could be children again and to reassure them that feeling like this is completely normal. So, my film is about the heartache towards growing up. I have enjoyed watching films that discuss these issues as it gives me more understanding and the movies that have a huge influence on my media products are the movies, “13 going 30” and “to all the boys I’ve loved before”. I love how the first movie I mentioned shows a contrast of two different people in two completely different life stages and for the second movie, I like the poster format especially the fact that it is from Netflix. I will make sure that the mini videos I produce have the same type of vibe and scenery. I will also make sure it looks professionally produced with quality videos and aesthetics. Films discreetly use semiotics, and I will reflect this in my videos.  

I want both of my productions to connect in terms of content and representation, so all my characters will be the same in the videos and the posters, however in the videos, there will be different scenes, but they will still somehow relate. E.g. keeping the same characters as in posters. I will also use consistent branding, such as the name of the film to ensure consistent iconic and indexical signs.