1. hybridisation: mix of two genres, e.g. rom-com
2. sub-genre: subdivision of a larger genre, e.g. psychological thriller
3. corpus: repertoire of elements that make up a genre
4. repetition and sameness VS variation and change:
   • repeating same formulas with only minor variations but still sufficient variations, with familiarity, to make the audience feel that the product they are consuming is still fresh

Genre is the classification of something in order to create a group of different corpuses where there is repetition and difference. Genre has expectations especially towards audiences. The way they prevent audience from being bored is evolving, burrowing and adapting Genres. This is called historic specificity.

For my brief I am producing three 45 to 60 seconds TikTok videos promoting my new coming of age film that is going to be shown in theatres, as well as three fil posters that will utilize colours upbeat music and scenes that evoke a sense of freedom and self-discovery. For example using warm tones to symbols the carefree nature of summer and growth. Introducing a soundtrack with nostalgic or coming of age themes can enhance the emotional connection with my audience while using wide shots of natural landscapes or bustling summer settings can convey the feeling of adventure and effectively communicate the essence of a coming of age story set during the summer.

For my intended audience, I have aimed for this product to reach the teenage generation. I want this product to represent innovation or for people to find personal development, by having this aim it helps provide an integrated way into the product as a tool that helps the main characters navigate their journey of self realization during the summer, by incorporating this into my product in a meaningful and reliable way to the teenage audiences’ own coming of age experiences I can create a connection that resonates with them and adds depth to the story line. One way I hope to innovate and engage my audience is by incorporating relatable themes  such as the big summer holiday that all teens look forward to when school has finished for the term. I aim to incorporate current popular themes that teenagers take part in during summer holidays as such experiences as going to festivals or holidays with their friends. I want  to effectively convey the emotions and experiences of my characters to try resonate with my audience. Additionally considering the influence of my products in the film that can further connect with the teenage audience. By showcasing my products that are popular or aspirational to teenagers by enhancing the realism and relatability of the story. This integration can subtly influence the audiences perception and embrace the overall viewing experience. By staying attuned to what resonates with teenagers in the present day, I can create a film that feels authentic and relatable to my targeted audience, exploring how product placement and brand partnerships can align with the interest and preferences of  teens.

I can leverage digital convergence by seamlessly integrating popular products and consider leveraging social media platforms to create buzz and engage with my teenage audience. I want to utilize platforms like Instagram TikTok and snapchat to showcase my posters in a creative and visually appealing way that resonates with the teenage demographic. I want to create a sense of community and interaction around my product and for my audience, witch could mean exploring partnerships with influencers or content creators who have a strong teenage following to amplify my reach and increase awareness of my coming of age film and poster products. By intergrading digital strategies effectively I can enhance the visibility and appeal of my products to my targeted audience

Stephen Neale’s theory is that not all genres are the same, e.g comedy, they all have differences. Genres draw on an identical repertoire of elements. The main tensions in genre are between repetition and sameness vs variation and change.

One of his concepts is repetition and difference.

Mainly suggesting that genre is presented through Stephen Neale’s theory which is this topic has many similarities and differences. There are various types of genres such as a hybrid genre, which is genres that are mixed together such as a film comedy and a comedy musical. They both have elements of comedy to fit the criteria that the audience are expecting but there are noticeable differences within the two products which sets them apart for the audience. Stephen Neale portrays that the main tensions are between repetition and sameness versus variation and change.

Level of verisimilitude = to a certain extent where the media product can reference the real world

Narrative similarities = The recognition of defined story structures

Media texts should be recognizable and use familiar codes and conventions. Steve Neale is a key genre theorist who argues that genre-based categories are not fixed commodities. Factors used to diagnose the genre of a product include levels of verisimilitude, narrative similarities, character-driven motifs, iconography, and audience targeting. Familiarity in media is essential to sell something too left field.

Steve Neale – similarities and differences/predictability and innovation

Levels of verisimilitude – to what extent real world is referenced in products.

Narrative similarities – identification of defined story structures or formulaic narrative devices.

Character driven motifs – lead characters might have defined attributes or narrative arcs.

Iconography – mise en scene expectations + camera or editing styles

Audience targeting – genres crafted to appeal to audiences.

Repetition and audience pleasure – audiences are appealed to with the use of repeated motifs, themes, or stylistic devices.

Genre subversion – all genres are subject to evolve or change common expectations based on audience needs, contextual influences or economic influences.

Genre hybridity – A combination or intertwining of several genres.

Auteur effects – The input and influence specific individuals have on media products.

Steve Neale:

Suggests threes a corpus containing repertoires (conventions) of different elements o f which you can choose which ones are used.

Genres draw on repertoires from elements and the main tensions are between repetition and sameness versus variation and change.

Products must maintain some element of familiarity through the repetition of genre conventions but also must provoke excitement through difference, for example hybrid genres.

Steve Neale – similarities and differences/predictability and innovation

Levels of verisimilitude – to what extent real world is referenced in products.

Narrative similarities – identification of defined story structures or formulaic narrative devices.

Character driven motifs – lead characters might have defined attributes or narrative arcs.

Iconography – mise en scene expectations + camera or editing styles

Audience targeting – genres crafted to appeal to audiences.

Repetition and audience pleasure – audiences are appealed to with the use of repeated motifs, themes, or stylistic devices.

Genre subversion – all genres are subject to evolve or change common expectations based on audience needs, contextual influences or economic influences.

Genre hybridity – A combination or intertwining of several genres.

Auteur effects – The input and influence specific individuals have on media products.

NEA Adverts Similarities and Differences

Similarities – Links to websites and social media accounts, Where/when to play/watch/listen, logos of companies involved, age ratings, non-photorealistic images for video games.

Differences – Enigma codes used to keep focus less on the people present in pictures but instead what is in front of them (sky, drum kit, punchbag).

Goal for media texts should be something recognisable and familiar (utilise familiar codes and conventions) 

Subgenres are used too as for example all rock music does not sound the same so it makes sense to split it into more specific ideas e.g. alternative rock, prog rock etc

Steve Neale : key genre theorist 

. Genre based around tension of similarity and difference

. Predictability and innovation 

Familiarity in media is essential because selling something too left field won’t pick up as much interest – this is why more experimental films will use more film poster like posters, as in fitting in with the competition.

Without deliberate intent to create a creative/innovative unique take on a media text, the exam board may perceive this as “false” to the typical media product. This sort of “innovation” in the texts needs to be included in statement of intents.

More steve neale stuff

. Steve argues that genre-based categories are not fixed commodities. 

. Genres change and subdivide; fuse and die

. There are no fixed lists of ingredients that determine genre.

Repetition and Difference 

Factors used to diagnosed the genre of a product:

. Levels of verisimilitude : degree to which a product references real world

. Narrative similarities : defined story structures or formulaic narrative devices

. Character-driven motifs : audiences expect some genres to deliver explicit character-driven motifs. Lead characters might have defined attributes or follow genre-driven narrative arcs.

. Iconography : refers to mise en scene expectations as well as camera and editing styles.

. Audience targeting : Neale also highlights the way that genres are crafted to create appeal for specific audience segments.

Similarities	Differences
My magazine shall use typical and common features : Price	Focus more on vibrant colour
Date of issue	Not taking itself too seriously
Title/Artist in big stand out lettering
Image of interviewee on the cover
Simple A4 dimensions