I am going to create 2 main movie posters and 3 Instagram posts for a movie coming out called “OFFENDER”. Both posters are meant to be posted on the online version of GQ.

 The demographic for this media product is those who have a passion for cars. Whether that be generation X that want to relive their youth experiences through nostalgia or a young child who is discovering this vast opportunity for an interest in cars. The posters will be displayed at racing events such as the British Touring Car Championship and many stages of the World Rally Championship. Both images address loud and powerful cars in fast and difficult driving conditions. The title of the movie will be in bold and a larger font to stand out from the reviews and other features of the poster. These include the names of actors and credible drivers alongside a very accomplished director as the star power who directed “Drive 2 Survive”.

Instagram posts follow a simpler format where images of the powerful cars have been taken from the movie in a relaxed and visually appealing environment. The cars are parked in large groups or solo being prepared to be driven the following evening. This connotes that the cars are just calm and visually attractive but instead the true capabilities are shown in the film. Juxtaposing this idea of calmness. The positive reviews shown in the posters and Instagram posts attract viewers when it is shown by well-respected media groups that this film is worth watching.

According to the Uses and gratification theory, audiences may be provided with a sense of personal identity through offering an experience that intrigues those who with a personal identity that may be partly rebellious. Through these posters and images, they may see themselves and relate closely to what is happening. An audience may constantly compare their lives to those in movie films and feel bad about their actions or beliefs but through these posters it may offer reassurance that they feel the same as others and can be included in an environment where they feel socially accepted. Personal relationships may develop also as audiences often engage with media texts to speak with friends about movies or shows they have seen. Through these posters audiences can use it to engage with those in the car scene which is a large, enthusiastic and still growing community.

In terms of VALS the audience of the movie poster can be described as traditionalists, those who refuse the idea of constant social change. Those who believe traditional forms of living were easier times for all. Traditionalist would be interested as those with a true passion for cars understand the feeling of speed. A key symbol in this movie poster where tyres burn with the sound of a powerful engine. These people detest the idea of change and innovation through electric cars.

Here Comes The Sun

This project is going to be a digital campaign that includes 2 film posters and 3 Instagram posts. The target audience will be people born in the 60s/70s as it features nostalgia about the Beatles and listening to records. It is more targeted towards a female audience as the film has female main characters. However, as it is a feel-good movie it will appeal to a wide audience and could be suitable for families. It would suit to the Constrainers consumer group as they like to hold on to the familiar and the past. The posters and Instagram posts use inspiration from media theorists such as Roland Barthes and David Hesmondhalgh to ensure that it minimizes risk and maximizes profit. 

The posters will promote a feel-good movie about a friendship built on the foundations of Beatles music, and how it can bring people together. One image will depict 4 women on a zebra crossing, as a reference to the ‘Abbey Road’ album by the Beatles. It will feature a bright red title, which will be prominent at the top of the poster to ensure it stands out. It will also be written in a font associated with the Beatles as a band. The other poster will feature 2 girls talking against a bright blue wall. The use of bright blue will make the poster stand out. It’s title will also be featured prominently at the top of the poster. Behind the title, a yellow submarine will be depicted which is a ‘cultural code’ to The Beatles music, and Liverpool city. The ‘paradigm’ of signs in the posters will make them attractive to Beatles fans. The Instagram posts will all feature bright borders and be highly saturated. This will create a feel-good and nostalgic vibe. On the first Instagram post, the same picture from the first poster will be used. This will ‘take advantage of different media platforms to promote the film.’ The Instagram post will also feature a review from ‘Rolling Stone’ which is a well-known media coverage platform. They are a trusted company so their reviews will encourage audiences to watch the film. Another Instagram post will feature a Beatles vinyl. This is nostalgic to people who grew up listening to music on vinyl. The post will also use ‘star-power’ as it will state that the film was made by the same director as Barbie. This creates a pre-established audience as fans of this director or film will be encouraged to watch Here Comes The Sun. The final Instagram post is going to show a picture of the ’Abbey Road’ sign. This is also a cultural code for Beatles fans. This Instagram post will have quite an artsy feel, which will draw in wider audiences. Finally, along with each Instagram post there will be hashtags which help to create publicity. The captions will also use direct address to make the posts feel personal to audiences, and Beatles songs will be added to further entice fans of the Beatles, rock, and 70s/80s music. Finally, the characters in the poster can be ‘identified’ with by Beatles fans, particularly women. 

 My project will be a digital campaign promoting the film ‘Loves Lost’ a dark, romantic murder mystery about a woman who is looking for her lover who has recently been declared missing alongside her two exes. This will be consisting of 2 movie posters and 3 Instagram posts. The demographic of these posters and posts will be teenage/young adult female audience who enjoy reading novels.

These will be presented in the Gentlewoman magazine, as the audience there consists of intellectual young female adults, and the romance/murder mystery themes suit this audience well. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people thrive on their hard work and look for self-discovery and achievement. These are the type of people who the promotional material is aimed at because (especially with the Instagram posts) they encourage active thinking and problem solving which becomes an important theme in the movies. 

 These posters will promote a diversifying and inclusive film. Both posters will depict the protagonist with a disturbing Greek tragedy mask on. The use of Greek masks, scribbles and atmospheric setting will convey strong overtones of suspense and mystery.  Contemporary youth culture will mix with traditional forms of murder aesthetics. The use of Greek masks in specific connote to features of the traditional structure of an Ancient Greek Tragedy, such as the ‘Tragic Hero’, and ‘Hubris’. The use of a female protagonist, dark colours and Greek masks will evoke the intellectual and inquisitive attitude of the Gentlewoman magazine. The title of the film will feature on the bottom of the posters, in a pin and string format, accompanied by esteemed critic reviews on one of the posters. The other poster applies formatting, in which it’ll label itself as a “heart tugging story” featuring just above the title.

The Instagram posts will follow a more complex and narrative format: a crime board with pictures of the missing victims accompanied by several other pictures of culprits, possible weapons, places last seen, etc… all connected with string. This encourages people to engage with the promotional material, connoting darker truths. The textual components will emphasize the release date, a Rotten Tomatoes mark and a positive review on a newspaper by a well-known media conglomerate. 

 The motives for the audience that I am exploiting through this digital campaign is Personal Identity, one of the four categories in the Uses and Gratifications Theory. The material explores and focuses on characters, their development throughout, and the journey they have taken, ups and downs. Having the characters be the main focal point in this campaign makes this point clear to the audience. The posters and posts explore LGBTQ relationships, heartbreaks, and the anxiety and depression of losing someone you loved which the audience should be able to relate to.    

I intend to create two movie posters that will highlight two different lives that the protagonist. I will also create a series of three Instagram posts alongside my two movie posters to promote the movie and make it be able to reach a wider audience. 

The target demographic for my media products is both males and females, however dominantly males, in their mid-late teens and early twenties. This is because the movie is inspired by the music of Santan Dave, who is popular amongst these demographics. They also would relate to the age of the protagonists as he is in his late teens in the setting of the movie. These two factors will help attract these two demographics which it is intended to do.  

My target audience appreciate the music of Santan Dave and his urban style. There is also a secondary audience of an older generation of both men and females but still targeted at men who appreciate the music of Santan Dave but also, they may have similar experiences to the main protagonists in their past. Due to having two different demographics my movie posters will differ in style to accommodate for the varying demographic.  

The title of my movie “split decision” is a powerful yet simple representation of my film as it describes the protagonist decisions as he is being told to do one thing by his parents but wants to do another which is why his decisions are split. The title also relates to the artist of Santan Dave, whom this movie is inspired by because he is the title “Split Decision” is also an EP made by Dave in 2023. The title is a simple title, but this is key as the target demographic is known for having a shorter attention spam, so a short title will help to entice the audience. 

My first movie poster will be a two-tone poster, one side of the poster will be a pink background with swirls that will fade into a deep pink/grey side. I will use two original photos that are combined with half and half with the protagonists wearing two different outfits to represent the two different lives he lives in the film. This poster will be interesting and will entice the main demographic. My seconds poster will be a plain solid colour background with a dominant signifier of the main character in the middle. In this image the character will be wearing formal attire layered by streetwear to highlight that he has different identities that he may often have to mask. This poster being plane will target the secondary demographic due to its plane nature that will simple and easy to understand for this demographic. 

The theory of two-step will be implemented as the movie posters will also be shared with music artist who have featured in songs with Dave, this is useful because they often influence the demographic of my media products, so this will ensure they are able to be widespread and receive traction. 

I plan to produce two movie posters and three Instagram posts to promote my coming-of-age film “Different Path” the movie focuses on a teenager trapped in the arms of addiction as they go through their messy life and grow into a role model to others in the professional football world. The film includes the life-changing journey of our protagonist with a background of events and change showing perseverance and redemption in a tough situation. My goal is to use vivid storytelling and strong visuals to present the vision of “Different Path” 

“Different Path” engages with a wide range of people that enjoy watching stories of perseverance and personal success. Aimed mostly at young adults and teenager’s audiences, the movie relates to people who are creating their own pathways with challenges in life. The teenage lead will appeal to teenagers who are struggling with peer pressure, discovery, and like to be rebellious through a character who encourages them to overcome difficulties and go for their goals. Athletes and sports fans of all ages will also be interested in watching the movie. The film’s themes of redemption, confidence, and second chances catch the attention of everyone looking for inspiration whilst dealing with life’s challenges, of any age. 

‘Different Path’s’ first movie poster uses powerful photos to show both sides of the protagonist’s journey. The Themes of redemption and second chances are against an old and monochrome background of many ‘Wanted’ posters thrown in a random layout. The poster’s focus, an isolated teenager holding a football with solid determination, stands over these posters of previous sins. The title of the film is clearly presented at the top of the poster in blue with a shadowing on the letters so that the title is bold and stands out, In the poster there is also quotes which link with the movie, the release date and the team behind the movie.  This poster aims to intrigue the audience, allowing them to go into the protagonist’s journey of discovering his best self. 

The protagonist’s two separate worlds are powerfully juxtaposed in the second poster. The poster is Split into two sections, the left side shows the main character involved in the risky world of drug trafficking and illegal drugs. The right side, in contrast shows the main character on the football pitch with the ball in his hands with a face of determination. This poster has the film title towards the bottom of the poster in white with the team behind it on the top of the poster. This poster highlights the protagonist’s transformation and change and the theme of the film, the power of choice in creating your life. 

Instagram posts, for the Instagram posts they will be done similarly to the posters however the posts are in a smaller format so everything in the instagram posts were the important details like, the title and the release date. The first Instagram post would have the caption “caught between the past and the future.” The second Instagram post`s caption would be “from the streets to the stadium.” and the last Instagram post having the caption “breaking free, finding hope” 

1. I have decided to use marketing materials for a movie called ‘Split Identity.’ My movie is about a teenage girl who struggles juggling her two identities. At home she is seen as an innocent, quiet and studious girl. At school she is seen as a rebellious, popular and a trouble- maker. I want my movie to be focused on the challenges teenagers face when trying to figure out themselves as well as the world around them, so I have chosen my protagonist to be a strong yet confused female protagonist.  

2. As well as popularising a common issue amongst teenagers, I am also taking the opportunity to myself, by representing my protagonist as someone who is relatable and therefore likeable by many. Furthermore, the release of this movie will allow the main actor to be seen as a relatable person to look up to. This will expand her fanbase by not only attracting my audience, but also an audience interested in her and what her character stands for.  

3. In terms of VALS the audience of my movie poster can be described as ‘Seekers.’ Seekers want individuality, self-discovery, display, and action. They actively seek self-gratification, excitement, experimentation, and sociability. I will have my actor establish this personality during her time at school and with her friends when she is portrayed as the popular rebel. As well as this she will be encouraging fans to tweet #splitidentity to not only bring awareness to the movie but also appeal to the audience of 16-29 year olds, by showing them they can relate to it.  

4. Her troubles of juggling her two identities are featured throughout my whole movie to evoke emotion within the audience and fully allow them to relate to the difficulties presented. I will also use close-ups of the protagonist whenshe is shown struggling with her identity and use extra-diegetic gaze to directly address the audience and represent the issue as more personal, by creating a synthetic personal relationship between actor and audience. 

5. I will also create movie posters and write an article that follow the styles and conventions of ‘The Gentlewoman’ as an opportunity to be featured. This will be beneficial for both companies involved, as it will advertise my movie to the readers, therefore expanding its audience, as well as expanding my movies fans to the magazine. Furthermore, a call to action will also be included in the magazine article, asking readers to tweet using #SplitIdentity. This is a form of viral marketing for the article is designed to create a “buzz” on social media, as well as for the movie.   

My project is a digital campaign that includes two movie posters and three Instagram posts about a film called “Restricted Dance”, The film is about a teenage girl named Julia Kuzmina who goes on a journey of self-discovery and must face challenges in her dystopian life to fulfil her dreams of becoming a dancer, however things take a dramatic turn throughout her progression.  

The posters will be posted on The Gentle Woman’s website. I am aiming to base my target audience on females in their early 20s to 45. In terms of VALS classification, my audience can be described as ‘activators,’ ‘seekers’ and ‘explorers.’ These people are open to new ideas, self-expression and self-discovery. They try new trends and experiment with fashion and are most likely to see more modern techniques of advertising so that is why I plan on creating atmospheric and outwardly aesthetics in both my posters and Instagram posts.

Because my target audience is open-minded and explorative, the theme of freedom and self-discovery will be the main focus of my advertisements.

To keep my audience’s attention, I plan on using tactics such as star power. I will use the band brand in the textual components of the advertisement. I plan to use dominant signifiers such as a outfits and clothing inspired by Florence and The Machine. I will also use similar poses and quotes that they are also known for and are easy to identify.  

I plan to keep my audience engaged by creating, what Uses and Gratification’s theory describes as, diversion. I will achieve this by creating an imagery of excitement, drama and tension rooted in ethereal and outwardly figures within my advertisements. Relatable and enjoyable characters will also feature on all posters and posts. I plan to give the opportunity for my audience to create personal relationships and feel emotionally engaged with my characters so that they enjoy the movie much more. I will do this by making sure my movie posters convey real life/daily struggles and problems through the protagonist and elements in the posters, this is to create a connection with the audience’s own personal identities and the film.