Statement of intent

I plan to create two movie posters and three Instagram posts to promote coming of age film, which is called Full Out. This film is about a poor teenage girl fulfilling her dream in becoming a boxing champion. This is going to be posted in the magazine Gentle Women, as their primary audience is young women. Many upper-class women also read this magazine which draws attraction to them as they may feel empathy and sadness for the poor girl.

The poster uses action photos to emphasise the power that women have. This creates an image to young women that they can achieve any goal or dream when they put their mind to it. This inspires young girls to not let anything get in their way, which promotes confidence and courage. In addition, this not only attracts young females but also attracts the lower class as they may relate to her struggles that she faces along the way. My target audience is teenagers/young adults as my protagonist in my film is also a similar age which helps many people relate to the character.

I plan to create a poster which challenges stereotypes as this will cause controversy and bring attention to the new movie. At the bottom of my Instagram posts I will create a new hashtag (#girlsdoitbest). This will empower young girls and motivate them to achieve any dream they have. In addition, it will promote my movie and expand a wider audience. I have chosen to promote my movie on social media as this is where my target audience will see it.

My first movie poster is showing the main protagonist in a surprising stance. This will intrigue people to watch the movie and figure out why she may be in that position. I will use a red bold font which makes it stand out of a grey background. This also represents the struggles that she faces along her journey. I will add a quote from the feedback that I have, which will entice viewers to watch the movie as they trust the feedback. I will add the date of the movie on the poster to make sure people know when to expect the release. This will also build up a wider audience as people will be excited to watch the film.

My second movie poster also shows the main protagonist in a suspicious stance. I will make the background with the main colours of black, white and red which will stand out. The font of the movie title will have a bulge affect which is different compared to many posters. I will include star ratings and quotes on the poster. Finally, the poster will also include the main protagonists name as this may bring attraction to the film if the star has been in other movies too.

My first Instagram post shows one of the main characters looking angry, this entails a look into the movie and tells a lot about the character. I will choose to highlight the colour red again which shows importance, struggle and bold. I have also decided to make the text wrap around the protagonist’s face which shows a forward and bright statement. My second Instagram post shows both protagonists which creates added drama and suspicion. I will also have the movie title name repeated down the post to create a sense of importance. Finally, my last Instagram post has one character in a handstand position holding the winning champion belt which shows a big clue and insight into the movie. Also, I will include the stars name which will draw attraction.

My posters and Instagram posts are promoting the film ‘Fight Night’. A coming-of-age drama set in the early 2000s about a 17-year-old school dropout, that now must find work. During the main character’s childhood, he looked up to his father, a retired professional boxer who doesn’t want his son to have the same life he had. But the character wants to be like his dad. After dropping out, the struggles with his new busy life of work affect his dream of becoming a professional boxer, but he is determined. This determination causes conflict between the two characters. During this disconnection, the main character finds a trainer that supports him through his time of struggle and brings him close to his dream. I chose August 7th as the release date because it’s summer so no school, people will have more free time to go to cinemas hopefully to watch the film. 

The target audience is set towards male teenagers/young adults. I chose this age group because the main character is progressing into his early years as an adult, his struggle with identity is intended to resonate with this age group on a personal level because people during this part of their life may not know what they want to do or what kind of person they want to be. I chose males as the target audience because the main character wants to become a boxer and boxing is traditionally considered as a male-dominated sport. The posters will be distributed using both traditional and modern techniques, with a strong focus on using social media like Instagram, etc. and other websites to promote the film. This is because most of the target audience are likely to be on some form of social media, meaning the chances of any promotion for the film will likely reach them.  

For my first poster I had the main character posing in a classic boxing stance. The two colors blue and red are used simply to contrast each other. Blue is used to represent that he is the hero of the story or the main character, and red is used to represent the struggles that will surround him throughout the film or that there will be problems he will have to face through the film. I presented the title in the biggest font, so that viewers know clearly what the film is called. Quotes from big companies reviewing the film were underlined (including their names underneath their quote) and the main points were put in bold font so that viewers can easily scan the poster to see what others thought about the film. This can help the viewer decide if they may have interest in watching the film. I also added an age rating at the bottom left, I chose PG 13 as it felt appropriate for the already chosen age range. The release date was put in a bigger font compared to the other texts as it will communicate to the viewer when the film is released in cinemas. And small text surrounds the release date, displaying who was involved with the film’s creation. 

The second poster I took inspiration from the traditional rocky posters but put my own style to it. This poster, compared to the first poster, is meant to represent the same themes of struggle but done in a darker way. The main character is surrounded by darkness but is posed in the classic fighting stance to show that he is fighting the darkness away. I kept the main title big, the release date and age rating the same size. Whilst also hazing small text at the bottom displaying who was involved with the films creation but shorter compared to the first. 

The Instagram posts were done similarly to the posters but in a shorter way. An Instagram post has a smaller format compared to posters, so the main priority was to display the important information. On both posts I displayed the title in big font and the release date in smaller font. On the first post I put the ratings from the reviews. 

I am going to create a series of film posters and Instagram posts that will promote a coming-of-age movie about the challenges of a long-distance relationship. I want my poster to highlight the key ideas of youthful love and the hope and happiness it provides. However, turmoil and emotional distress will also be represented atmospherically. This poster will feature in The Gentlewoman magazine and targets the demographic of younger, aspiring women. 

My posters will portray two young protagonists involved in loving and silly poses. This clearly foregrounds feelings of love, tenderness, and bonding with idyllic settings (sand dunes beaches, Jersey landscape) further conveying the generic conventions of romance. I aim for feel-good elements of the movie to also be emphasized through the posters. Close-contact proxemics and intimate body language entice the audience yet also create a bittersweet effect as they learn what is to be lost. This introduces a theme of melancholy. The abundant use of bright and vibrant colors combined with trendy — but also timeless — dressing styles reflect The Gentlewoman magazine’s overall uplifting and empowering intentions. The posters’ use of star power will emphasise the popularity of the actors, musical collaborators, and director (through referencing her previous cinematic success). Additionally, my poster’s landscape displays a large mass of land with the sea in view, connoting the long-distance aspect of the movie.  

In terms of VALs, the potential audience for my film can be described as ‘seekers’ and ‘mainstreamers.’ The advertising campaigns will indicate how one of the main protagonists moves away to chase his dream of football. This appeals to ‘seekers’ who drive for individuality and self-discovery, and so will enjoy his solo adventure of pursuing his career. The theme of love throughout the film relates to mainstreamers’ life choices of ‘we’ rather than ‘me’. Their need for security is also provided through the protagonist’s relationship and blissful ending. My target audience is primarily young women; however, the promotional style of my film may also appeal to anyone who aspires to chase their dream. Especially for people who are scared to take the risk of such a large commitment, my film will inspire them to take that leap.  

According to the ‘Uses and Gratifications’ theory, my film posters overall aesthetic will provide many ways of audience engagement. Audiences will be provided with ‘diversion’ and ‘entertainment’ through the euphoric distraction of romance and self-discovery. The narrative will allow the audience to become immersed in the young couples’ love and drama as they navigate through the troubles of their relationship. They may also relate to ‘personal identity’ through the film’s sales campaign, perhaps if they share similar hobbies or are of the same age as the protagonists. Similarly, they could be living in a rural, small area which allows the audience to relate to the marketing literature. Lastly a ‘personal relationship’ may be established using the star power of Dean Lewis as a music supervisor. This appeals to his fans and provides them with a sense of familiarity and enjoyment. 

My posters and Instagram posts will follow some conventions of The Gentlewoman such as displaying inspirational women. In this case, the female protagonist of my film is aspirational due to her perseverance in challenging times and captivating love for her partner.  

Jessica Da Silva- Statement of Intent

I intend to produce two movie posters and three social media posts to promote my melodramatic film “Polaroid”.  With a target audience of young woman aged 16-35. For viewers at this age, they are constructing ideas of future careers and encourages this niche audience to cultivate social connectiveness. My products will be promoted on Instagram and in the “Gentlewomen” magazine; represented by Rock Media who have promoted the magazine as a European fashion and luxury magazine. With readers labelled as “Modern, stylish women” therefore my audience is likely looking for a rich and complex visual and auditory experience 

The title “Polaroid” reinforces the retro aura of my product. The unique selling point (USP) will be the nostalgic essence of my posters that aim to connect the target audiences with ‘ fond memories. Which aims to revisit an old concept reintroducing it with a modern twist a new target audience who look at cultural references from the 90s onwards. This nostalgic direction offers an “escape’’ — to use Herzog’s term — from the uncertainties of the present.The film is set in London, which targets most young people from an urban area as well as appealing to this alternative audience by representations of the 90s era. 

On my movie poster a twisted aesthetic is incorporated contoured through the fashion, facial expressions and body language of the actors, with the intention to trigger nostalgic feelings. Close up shots taken on a vintage camera suggest intimacy providing a touching product that feels familiar to the intended audience. Reference of a former trend: vintage cameras; connects with those that lived through the trend connecting past media to my product. The secondary poster will also feature the tagline “A story told through photos” to generate the focus on the photographs captured on the poster alongside a red background reinforcing the edgy colour palate. Furthermore, the promotional posts will include “Coming soon” to create hype for the film.

Using original photographic images from different locations, I will concentrate on lighting, making sure they are mellow, connoting that intimate feeling my audience crave. I intend to edit my photos to create a grudge ambience. I will present them in a Polaroid style, assuring attention is paid to their presentation. The “Old-School” aesthetic of my product will be reinforced through a bold colour scheme, accented by splashes of monochrome pigmentations will give the magazine digital shelf appeal, with the photographs contrasting. Ensuring it appeals to the modern audience who will understand the retro indicatives.

Digital convergence is a way in which we consume and interact with different media products. I will also include in the captions of Instagram posts links to the official film website, and links to the production company; social media links to appeal to the younger audiences as well as opportunities to find other films made by the same production company that has the possibility to appeal to them.

490 words

I am promoting the film ‘Just one chance.’ It is a film about a pair of best friends in a small town who want to make something of themselves but where they live, and their backgrounds make it difficult. Their school doesn’t really bother with them even though they are incredibly smart. They are hit with many obstacles along their journey but one day they are discovered by a big producer who comes to the school to give a speech to the children. They are in a drama class as the director walks past and he suddenly sees their potential. They have one shot to make it, but they must leave everything behind, their family, friends, and their whole lives for this chance. I have promoted this by making a film poster and Instagram posts to advertise.  

My target audience for this film is young/teenage girls. This is because the protagonists are both girls at it shows a relatable insight into secondary school and how females in society are treated. These posters will be in Teen Vogue as a huge population of my target audience read these magazines. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people are hardworking and determined; they want to do something in life, they look for self-improvement and success. These are the type of people who the promotional material is aimed at because (especially with the Instagram posts) they encourage active thinking and problem solving which becomes an important theme in the movies.  

My film poster shows two girls in a school running away from the camera. This symbolizes them running away from their boring, unfulfilled lives toward a better future for them. The title of the film is clearly shown in bold white writing so it’s clear and outstanding. There are lists of quotes about the movie to make it intriguing and promote the film in the best possible way. It also features the release date of the film to create anticipation and a large audience as soon as it comes out in cinemas.  

The Instagram posts show each protagonist with a short background about their acting career and their names in bold black writing. It includes films they have been in before which is a good marketing technique, as if anyone has watched those films and enjoyed it would interest them to see this one.  

The motives for the audience I am exploiting through these posters and posts is giving them hope and letting people live through the characters. The materials explore different themes such as identity, self-improvement, luck, happiness and most importantly hope.  

This project is an online marketing campaign that consists of two movie posters and three Instagram posts about a coming-of-age thrilling horror film, entitled Run or Hide? These posters will appear in an entertainment magazine for people who are daring and have a strong stomach, that enjoy the feeling of constantly being on edge. The target audience for my movie will begin from the age of 16, with no maximum age. With no specific target gender, this portrays a fair perspective of the world, which differs and contrasts from my close study product: the Gentlewoman magazine. 

My posters and social media posts encourage the theme of terror and fear, through the common stereotypical “scary colours” such as black and red.

Storyline:

My storyline is a young girl aged 16 who turns up to school like any other normal day. However as soon as she arrives, things take a turn for the worst. She is greeted by nobody within the entire building, and quickly realises something is wrong. Throughout her day, she spends time exploring all the classrooms and doings things she is not normally allowed to do in school hours. Suddenly she is greeted by a tall, mysterious figure. He is armed with a gun. What will she do?

My target audience for this film is young/teenagers. I have chosen a large audience to target my movie to so it can reach a variety of people with similar interests. This is because it shares a message with a variation of people from all around the world and shows a relatable insight into all environments and the real life stories that happen today. These posters will be uploaded on social media as a huge population of my target audience uses these platforms daily. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people are hardworking and determined; they want to do something in life, they look for self-improvement and success. These are the type of people who the promotional material is aimed at because they encourage active thinking and problem solving which becomes an important theme in the movies. I have explored this in hope that the types of people I have targeted with my movie and Instagram posts will see the moral of my project, and realise the dangers in society and want to change the problems.

The motives for the audience I am exploiting through these posters and posts is motivating them to speak up, despite the fact my target audience is teenagers. I want them to know that their voice can still be heard. The materials explore different themes such as danger, murders, good vs evil and sorrow.

My project is going to be a digital campaign consisting three Instagram posts and two movie posters. They promote a coming of age film called Thinking For Me. The film centres on the emotional ventures of a daughter/ father and/or represents messy, upsetting and complicated forms of familial bonding. These posters are going to appear on the online site of the magazine Gentle Woman, therefore the primary audience (target demographic) is female aged 17-45 with an interest in arts.

In my coming of age film I challenge the stereotypes of the Fatherly and daughter bond as the generalization of the father figure being there to provide resilience and strength in his daughter’s life. Another generalisation that can be made through the bond of child to parent can be the support they give and receive throughout their childhood. When these generic opinions are put into place, contradicting/opposing this can create spark and difference that viewers may be interested in. Automatically the viewer feels upset and empathetic for the character therefore feeling more included in the movie.

The ethereal aesthetic of posters highlight the perplexed/twisted emotional canvas of the film.

In my movie posters I attempted to present this “twisted emotional canvas” in my first movie poster demonstrating the emotionality and vulnerability of the young subject presented in three different photographs layered together, the subject appears to look upset and confused, the photographs highlights only her face as the important detail presenting her feelings and her responses in different parts of the film.

The name of the director is repeatedly presented in the promotional marketing of the film as well as the text “coming soon” demonstrating the urgency for the film to be delivered to the audience, the audience’s interest goes up and the release of the film may be more expected and known if not for that.

As well as the releases of the poster and social media posts allowing the director to promote their film by not only attracting their target but also making their name better known/ more familiar within the industry, this may allow the promotion of the film to expand their fan base through the director and actors when presenting the popular names beside the movie title.

In terms of VALS the audience of my movie posters can be described as “Seekers” -described as people who seek look for individuality and experimentation in their life and “Constraints”-described as individuals who hold onto past/nostalgia and onto familiarity, they rather reinforce then challenge or too renew their ideas/opinions.

The target audience age group is mid teenagers as well as adults such as 17-45. Due to maturity and emotionality/relatability of the individual. These people can be described as people who have an interest in cinematic feels, looking back in the past/holding onto memories and reminiscing. The psychographic of my audience could be categorised as “followers”. This group is very attached to the idea of friends and family as keeps them as priorities close to them, they feel a comfort being with them. Standing out in a crowd is not ideal for them.

Therefore with my target audience the genre being coming-of age drama will appeal to them as it will allow many opinions to be passed as the target audience is very broad, many people with many stories which could be relatable.

My media product such as the poster will demonstrate and seek to achieve popularity and seek internationalism, where the poster and social media will be available to see to a range of different people from different backgrounds/ gaining attention and to be recognisable to the audience.

In my second media product, such as my three Instagram posts, in terms of brand synergy, well-known actress Vitoria Silva stars ina the coming of age, including the famous actress means that the audience will be familiar with the actress therefore my be more familiar with the movie and will have a higher opinion and rating of it due to the reputation of the character.