In lesson	Out of Lesson
WED	Make, plan, finish SOI	Complete SOI
THUR	Finish SOI, plan magazine	Research gaming magazines
FRI	Submit first draft SOI	Research gaming magazines
SAT		Take advert images
SUN		Plan 3 covers – Research
MON	Create first advert cover	Take pictures
TUE	Second advert cover	Take pictures and plan
WED	Third advert cover	Plan to make all 3 better
THUR	Make all 3 as good as possible
FRI	Submit production

	In lesson	Out of lesson
WED	Make a plan + Finish SOI	Complete SOI
THU	draft up sketches for poster	find/buy appropriate props
FRI	take photos for 1st poster	Submit first draft SOI
SAT	N/A	create and edit first poster
SUN	N/A	N/A
MON	polish and refine 1st poster	take pictures for 2nd and 3rd poster
TUE	Begin creating and editing poster 2	Finish editing poster 2
WED	Begin creating and editing poster 3	Finish editing poster 3
THU	polish and refine poster 2 and 3	N/A
FRI	finish anything left unfinished and refine posters and SOI	Submit 3 posters in appropriate media form

STATEMENT OF INTENT

I have chosen this brief to promote my original coming of age film ‘My Incredible Life’. The movie itself aims to empower audience through personal struggles in life regarding bullying, and self-loathing. The promotional products aim to entice the audience into sympathising with the protagonist. 

My film will feature narrative devices such as a non-linear narrative companied by a narrator. This should help alienate the audience, forcing them into a position of self-reflection rather than pure empathy with the protagonist and becoming a passive audience. The film will also feature Todorov’s theory of equilibrium, allowing the audience to connect with the world the protagonist lives, and helping them find their resolution alongside the protagonist. The posters will feature Claud Levi Strauss’ theory of binary opposition, where the optimistic title will juxtapose the darker and more pessimistic image creating this message of ‘don’t judge a book by its cover’. 

I intend to engage with a teenage audience (aged 12-19) who possibly struggle with mental health themselves, as well as audience who enjoy a deep and emotional narrative. According to VALs psychographics, the audience I aim to reach are Seekers and Self-Expression Activators, who desire self-discovery, which is precisely what my film intends to do, as it strips away the common positivity of “I’m alright” and reveals the deeper truth, allowing the audience to discover that within themselves. Despite the fact that the film will feature a female heavy cast, the messages provided should apply to both male and female audience. 

I enjoy watching behind the scenes footage of films and TV series, and aspire to work within tv and film production, so being able to re-create what I admire on a smaller scale is the main reason that I have chosen to do this. I have watched many directors talk about the creative process for making their films, and I love hearing why certain elements were included, what the goal of the movie was which is what I aim to reflect in one of my TikTok Videos.  

Between my 3 posters I will be keeping the same format, however changing the subject and message linked below. 1 will create a false sense of positivity, another posing a question, and the final giving an unwanted answer to the question. Having these 3 posters be closely linked like this allows the audience to actively think about what these messages mean, which will intrigue them to then watch the film. The TikTok videos will feature behind the scenes, reviews and a trailer. 

	MON	TUE	WED	THU	FRI	SAT	SUN
WEEK 1	Feedback	Research film posters and revise SOI	Research TikTok film interviews and trailers	Dr M away Take photos for product 1, and begin filming	Inset day	Start filming actual film
WEEK 2	Film self interview	Film actor interview	Begin editing first interview	Edit first interview	edit first interview	Continue filming
WEEK 3	Film in studio	Begin editing second interview	edit second interview	edit second interview	revise and refine interviews	Continue filming
WEEK 4	Sports day	Begin editing Trailer	Dr M HE trip Edit trailer	Dr M HE trip Edit trailer	Dr M HE trip Edit trailer	Finish filming
WEEK 5	Look over and redo first production	Look over and redo first production	Look over and redo first production	Look over and redo first production	Look over and redo first production
WEEK 6	Make sure all filming is finished	Make sure all filming is finished	Look over and redo SOI	Finish any unfinished work	Finish any unfinished work
WEEK 7	Print things out	Final adjustments	Final Adjustments	Final Adjustments	FINAL SUBMISSIOM !!!!!!

	IN LESSON	OUT OF LESSON
WED	make plan and finish SOI	complete SOI + research film ads
THUR	sketch plan for posters + edit SOI + come up with storyline	continue SOI
FRI	submit first draft SOI and draft posters	brainstorm poster text
SAT	n/a	continue taking photos
SUN	n/a	solidify plan
MON	begin editing	finish taking photos and edit poster 2
TUE	finish poster 1	edit poster 2
WED	finish poster 2	edit poster 3
THUR	finish poster 3	final touches
FRI	submit production 1 (all products in appropriate media form)

	MON	TUES	WEDS	THURS	FRI	SAT	SUN
WEEK 1	feedback + plan product 2	edit statement of intent	edit photos + begin posters	Dr M away + continue posters	inset	take photos
WEEK 2	plan filming	edit poster 1	edit poster 1	edit poster 2	edit poster 2
WEEK 3	begin filming	edit poster 3	edit poster 3	final touches posters	have finished filming all content
WEEK 4	sports day	begin editing clips edit poster 3	Dr M HE trip edit poster 3	Dr M HE Trip edit poster 3	Dr M HE Trip edit poster 3
WEEK 5	edit tiktok 1	edit tiktok 1	edit tiktok 1	edit tiktok 2	edit tiktok 2
WEEK 6	edit tiktok 2	edit tiktok 3	edit tiktok 3	edit tiktok 3	final touches
WEEK 7	print products	last edits	last edits	last edit	Final Submission!

Days	In Lesson	Out Of Lesson
WEDNESDAY	Make Plan & Finish Statement Of Intent	Complete Statement Of Intent
THURSDAY	Research Gaming Magazine Products
FRIDAY	Submit First Draft (Statement Of Intent)
SATURDAY
SUNDAY
MONDAY
TUESDAY	Ms Magowan SOI lesson
WEDNESDAY
THURSDAY
FRIDAY	Submit Production One (All Products In Appropriate Media Forms)

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
Week 1	Feedback	Research Magazine Posters		DR m Away	Inset day
Week 2
Week 3
Week 4	Sports Day		DR m away	Dr M away	Dr m awayy
Week 5
Week 6
Week 7	Start Printing				FINAL SUBMISSION

	mon	tues	wed	thurs	fri	sat	sun
WEEK 1	feedback			dr M away	no school
WEEK 2
WEEK 3
WEEK 4	sports day		dr M away	dr M away	dr M away
WEEK 5
WEEK 6
WEEK 7	PRINT OUT				FINAL SUBMISSION

	In Lesson	Out of Lesson
Wed	Make plan and finish SOI	Complete SOI, photos for three ads, research real mag ads for gaming
Thur	Talk to the doc about my ideas and pencil sketch my three ads and do research for them	Take images for three ads
Fri	Submit a first draft SOI and start first ad
Sat		Finish first ad
Sun		Start second and third ad and start making photos for cover
Mon	Start mag cover and contents page	Finish mag cover
Tue	Ms Magowan SOI	Research style models for double pages and take photos
Wed	Start with double pages
Thur	Continue with double pages
Fri	Submit a production 1 in appropriate media form

	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6	Week 7
Mon	Feedback	Add more to statement of intent		Sports day		Start finishing off all productions	Print
Tues	Start production 2	Start planning and writing reviews and interviews for double page		Go back to SOI and production 1
Wed		Work on layout of text and using style models		HE trip
Thurs	Dr M away	St Malo trip		HE trip
Fri	Inset day			HE trip			FINAL SUBMISSION
Sat		Take photos for magazine
Sun		Take more photos if needed

	MON	TUES	WEDS	THURS	FRI	SAT	SUN
WEEK 1	Feedback			Dr MM away	INSET
WEEK 2
WEEK 3				St Malo Photography trip (Dr M maybe away?)
WEEK 4	SPORTS DAY		Dr MM HE Trip	Dr MM HE Trip	Dr MM HE Trip
WEEK 5
WEEK 6
WEEK 7	PRINT OUT				FINAL SUBMISSION!!

	IN LESSON	OUT OF LESSON
Wed	Make Plan and finish SoI	Complete SoI photos for my 3 ads
Thur	revisit planning document test my photos with peers and teacher	research real mag ads for gaming buy copy of gamin gmag
Fri	recap photoshop	Submit 1st draft SoI
Sat	Finish my 1st ad
Sun	NOTHING	NOTHING
Mon	get feedback from class and MM FOR 1ST AD
Tues	Ms Magowan SoI lesson	Complete 2nd ad
Wed
Thur
Fri	Complete 3rd Ad	Submit Production 1 (all products in appropriate media form)

I am producing 2 media products for set brief 6. This is because I am very interested in news and current affairs and I am hoping to become a journalist when I leave school. I wanted to take up this brief because I found the theory of the liberal free press both very interesting and very confusing! In some ways I understand that there should be ‘freedom’ in the press, to both publish and produce new work, but I also think that in an age of new media, where we can access news and information at anytime from any source does mean that the notion of press freedom needs to be regulated in some way. I  hope that my NEA will help me to explore these issues.

It is really important that I have a target audience in mind, so the audience I am targeting will be teenagers who are just emerging as political voters, essentially they will be 16-18, educated to Key Stage 5 and looking to go on to university. In terms of Pyschographic profiling (Rubicam and Young), I am targeting, ‘succeeders’, ‘reformers’ and ‘aspirers’. In terms of uses and gratifications I am aiming to create products that provide information about the world that connects individuals, families and communities together through a greater awareness of social and political issues. Therefore, my aim is reconcile traditional media with a new form aimed at younger people. As I often read the Guardian and the Financial Times, so I will ensure that the style, tone and register of my web pages will reflect these professional products. For example, the Financial Times uses a lot of quantitative data often presented in graphic form and I will include this on my web pages. In terms of the audio production, I always listen to Radio 4, for example, The Today programme, so again my audio products will reflect the formal tone of this news broadcast.

I want to make both productions to be connected in terms of content and representation, so my audio will actually be the same as one of my main articles from the website, but will include the actual voices of the participants that I used for the article. I will also use consistent branding and iconography, such as the title and strapline to ensure iconic and indexical signs (C S Pierce) are consistent. As with the written articles on the blog, I will use a formal register of language.

1. Why, according to the news report do investors like the Video Games Industry so much?

The news report Suggests that because video games get increasing engagement, Investers that are interested in the area could get big returns from it. With this rapidly growing engagement, Companies like Take-Two Interactive and Electronic Arts are increasing their sales and setting best case price targets at around $155. 

2. What are E sports? 

E-sports (electronic sports) are a form of competition using video games. E-sports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams.

3. How is new digital media technology changing the way that video games are accessed by consumers? 

From 2016 to now, the global mobile app gaming market grew more than any other gaming type with an expected value of $72.3 billion in 2020. Mobiles and tablets have influenced the structure of many industries, from retail to hospitality, and gaming technology is no different. 50% of gaming will be conducted on mobile and tablet devices, with many people able to play from the comfort of their own home. 

4. What does FPS and MMORP stand for? 

• FPS= frames per second 

• MMORP= massively multiplayer online role-playing game 

Goode and Nehuda’s 5 key features of moral panic: 

Concern: make (someone) anxious or worried. 

Hostility: hostile behaviour; unfriendliness or opposition. 

Consensus: a general agreement. 

Disproportionality: unequal or out of proportion. 

Volatility: liability to change rapidly and unpredictably, especially for the worse. 

Moral panic on case study 2: 

Concern-

Hostility-

Consensus-

Disproportionality- The statistics used here are intended to shock readers, due to the high amount of time spent and kills achieved on ‘Combat Arms.’ However, it may be argued that E-Sports competitors would spend similar amounts of time on video games, and that does not instantly determine that they too will go out and murder people. 

Volatility-