Active audiences engage and respond to forms of media and are capable of challenging their ideas, while passive audiences just accept media products without challenging them.

1. Investors like the video game industry so much because the expansion of the industry could lead to big returns for investors and that investors now have a more predictable and valuable earning stream.

2. E-Sports is the competitive playing of video games similar the the competitive playing of physical sports.

4. FPS stands for first person shooter and MMORP stands for Massively multiplayer online game

Statement of Intent

From the set brief I chose, I’m looking to create two media products, one being a double page magazine and the other being a three full-page advert linked to the gaming community, I want the media products I produce to have aspects of an information guide. For example, on local sales, new/best games, new/best consoles, long lasting products or new events. I chose ‘set brief 2′ because personally I’m interested in the gaming industry and the creativity the community has made/put out for their favourite games, like art, costumes, etc. In recent years I feel that there aren’t many gaming magazines available likely due to the internet becoming more advanced. In doing this NEA task, I hope to better my knowledge, I found Albert Banduras Theory of ‘Media Effects’, media language linked to magazines and other theories linked to magazines or video games interesting but quite confusing. As I get Bandura’s theory explores the idea that audience members are passive consumers of content and that these consumers imitate behaviours they see without any thought, I do feel that this doesn’t always apply to media like video games. I think this way because a lot of video games companies produce games with the simple goal of giving consumers something to have fun with, even if they play a game by themselves, with friends or family. So, hopefully in doing brief 2, I will better my own knowledge and understanding of the theories and media language that have been applied to both industries. The target audience I want my NEA products to be aimed toward is teenagers and young adults close to my age, this being 16-19. I feel this’ll be the best age to aim for because most people I know that are similar ages to myself play video games. Both products I create should also be aimed to all genders because video games are usually stereotyped as being an activity that males only do, but its untrue so that’s why I want the products to be aimed for everybody. Personally, I follow different gaming groups on Instagram like IGN, that act like the news for gamers and inform them of upcoming games or products. They also sell their own products on their online website so I could use their page as a reference for my 3 adverts. Personally, I find these accounts very interesting and would like to emulate their way of promoting products but in the style of magazines like GQ or Marketing Week. 

Summer Term 2 plan