Which is Daily Mail and which is I? why? what is the difference in language
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Quiz: Can You Guess which of these two extracts was published by the Daily Mail and which by the I?
CAN YOU SPOT ANY DIFFERENCES IN PHRASING AND PRESENTATION?
Newspaper 1
Storm Ciarán : Scenes of destruction across Channel Islands as homes and cars are wrecked
The islands were among the worst-hit locations in the British Isles with gusts of up to 102mph
Shocking footage has shown the devastation caused by Storm Ciarán across the Channel Islands.
The storm also wrought havoc across south England and Wales yesterday and led to the closure of more than 400 schools and thousands of people losing power.
The islands, which were hit by hurricane-strength winds, were among the worst-hit locations in the country, and footage and video recorded by people caught up in in the storm, has shown the destruction it caused.
Newspaper 2
Storm Ciaran carnage revealed: Extraordinary aerial pictures shows devastation that 104mph tornado winds brought to Jersey homes as southern England braces for more rain
- 90 flood warnings and 237 alerts for England plus 8 in Wales and 6 in Scotland
- Major disruption on LNER trains and GWR services in Devon and Cornwall today
- Roofs of Jersey homes are being torn off while trees crash into back gardens
- Gardens are left in pieces with whole fences being torn out of the ground
Extraordinary aerial images reveal the trail of destruction left behind after Storm Ciaran’s 104mph tornado winds ravaged the Channel Islands.
A rare red warning was in force in Jersey yesterday after gale-force winds and torrential rain wreaked havoc in the southern England and other parts of the UK.
Schools were shut, flights to the mainland cancelled and people forced to evacuate from their homes after being battered by the powerful gales.
DO YOU SEE DIFFERENCES IN STYLES OF EXPRESSION? CHOICE OF WORDS? MOOD?
When writing your piece for your newspaper: pay attention to the use of emotional expressions and the balance between factual reporting and feeling/personal views.
How do we write ?
Newspaper Language: Daily Mail Example
Hello folks and now it is time to write! Before you write, read!
it is me Dr. Al and I want to share with you some ideas about writing. We spoke about these issues on our teams-meeting, but here comes a written account of it for those of you who could not attend.
When preparing your newspaper assignment pay close attention to your case study — we also describe this attentive reading as ‘close reading’ — every single detail matters!
The first element to note is the theme: In the picture above, we see a celebration of monarchy and the royal family. This is a characteristic ‘ideological’ feature of Daily Mail. This newspaper is traditionalist and conservative. It supports long-held ideas about British values, national identity, politics, morality and lifestyle. This article exemplifies a conventional and unquestionable adoration of the Queen and the royal family as an iconic symbols of British identity. This particular way of understanding national and cultural life marks the worldview of this newspaper. When you choose your topic think about similar ideas: what is ‘traditionally’ British? A public figure? An institution? A way of life? Would Daily Mail be interested in celebratory presentation of another public event that holds similar status? A ritual of public commemoration? Inauguration of a public duty? A distinguished person visiting Jersey?
Second feature: Headline. Written in large fonts, this piece features a quotation ‘I ‘ve been humbled and deeply touched’. We also describe this as a ‘pullquote‘ (when you pull a statement out of the person that your piece pays tribute to). Why did they choose this statement? Because it is uncontroversial, kind and clear. It proves that the Queen is highly respectable, kind and considerate. She is both ‘humbled’ that can be also be translated as modest, reserved and ‘touched’ — which implies her being sensitive, emotionally wise. All these are features that are traditionally associated with the Queen and her moral icon. Think about your own headline. It does not have to be a pullquote. But how can it grab the attention of the reader? It is very important to be short, clear and poignant. Something that would invite the reader to read more, but also summarize the essence of the whole piece. The main idea of the whole story in one sentence. Think about your words, the adjectives that describe the person that you are speaking about.
What follows is the ‘standfirst’ part of the piece. A few lines that introduce the main ideas of the piece Queen Hopes ‘renewed sense of togetherness’ will be felt for years to come… and says she remains committed to serving us all’. These few line expand the meaning and the details of the headline. The key word here is ‘togetherness’ — another important ‘value’. The Queen unites the nation, brings everyone together and all become one. The font is large (but not as large as the headline’). So again think of one or two sentences that can explain, expand and summarise the story and the ideas you are going to explore in the main body of your text.
Finally the visual positioning of people in space, what we call ‘proxemics‘ and the distance of the camera from them ‘para-proxemics.’ Firstly, it is very important that the photograph covers half the space of the broadsheet: visuals are as important information as words. This is key strategy of this newspaper which sometimes allows the photographs to talk for themselves. So in terms of positioning: the Queen is the distinguishing figure so she is right the centre, the protagonist of the story. The photograph offers a quite detailed image of all the royal family, we can see their facial expression, posh dressing, humble body language and family unity. The royals appear close but also distant. These visuals allow the reader to have a closer view of the royals, but at the same time, confirms the higher status of the people who are photographed. Keep this in mind when you photograph your own people or landscapes. How can your visuals emphasize their status, emotions and public symbolism?
Practical (NEA) work
30% of your A level grade will come from your coursework which is called a non-examined assessment (NEA). We don’t know what the set tasks will be yet – they will be released towards the end of your first year. But generally they are a cross-media production portfolio, which essentially means you produce 2 different media forms for the same product – so for example, you would produce both a magazine review (PRINT) and an opening sequence (FILM / TV) for a new drama (= the product). Or you produce 6 Instagram posts (NEW MEDIA) and a newspaper interview (PRINT) for a new green energy campaign (= the product) – note that these are all just hypothetical.
The good news is that I really, really like practical work and I believe that we can learn a lot about media (theory) ie your exam stuff by completing practical work. So, for example, we have been looking at theories of identity, the self and audience by producing our interviews.
Induction
For the induction I asked you to create a print product that follows the style, layout and conventions of a real media product. The brief was very wide (often the case with real media products!), so for your real NEA / coursework you are requested to write a STATEMENT OF INTENT which is a short piece of writing (400-500 words) which outlines what your intentions are ie what it is you are trying to achieve. You write this before you start your production.
As we didn’t do this for the summer task, I may need a bit of explanation from you about your intentions just to give me a better idea of what it was you were trying to do. We can do this in class when we look at all of our work as a ‘gallery’ exercise. We can also use this session to think about assessment – yep! Basically, how good is your work!?
To help I have emailed you back with an assessment sheet, asking you best guess where you think your assessment lies. Essentially, do you think your product is:
- Excellent (level 5)
- Good (level 4)
- Satisfactory (level 3)
- Basic (level 2)
- Minimal (level 1)
- Level 0 = 0 marks
Here is the assessment that I have sent out to everybody
To build up confidence, knowledge, understanding and ability in terms of practical work we are now going to produce an interview following a style model from the Weekend FT magazine.