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Genre

Steve Neale- theorist

Genre:

A genre is a category based on similarities in either the emotional response to the film (horror, tragic, comic, etc.) or the narrative elements. Steve Neale believes that films should include features that are similar, so the audience know it is a horror film or romance, but also include features that are different, to keep an audience interested. This is his theory of repetition and difference. Neale states that all genres contain instances of repetition and difference, difference is essential to the to the economy of the genre.

Subgenres:

All genres contain subgenres which further define and categorise the media text. An example of this is a psychological thriller- psychological is a sub genre.

Hybrid genre:

Some media texts are hybrid genres, which means they share the conventions of more than one genre. An example of this is a rom-com (romance/comedy). The Twilight films are a hybrid genre, combining horror, fantasy, teen and romance.

Corpus: 

Genres evolve continually. Repertoire of elements that make up a genre

Genre

  1. hybridisation: mix of two genres, e.g. rom-com
  2. sub-genre: subdivision of a larger genre, e.g. psychological thriller
  3. corpus: repertoire of elements that make up a genre
  4. repetition and sameness VS variation and change:
    • repeating same formulas with only minor variations but still sufficient variations, with familiarity, to make the audience feel that the product they are consuming is still fresh

Genre

Another key theory (that could appear in a number of your exam questions) is genre. In particular, the board look at the genre theory developed Steve Neale.

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Define each of the key terms highlighted in blue in the extract below and make sure you understand (ie you have a definition) of the following key terms:

• Conventions and rules
• Sub-genre
• Hybridity
• Genres of order and integration (Thomas Schatz)
• ‘Genre as cultural category’ (ie an expression of a social, cultural and historical moment; again Thomas Schatz writes about how genres change over time and are indicative of the time in which they were made and of which they are representative)

Answer the following questions:

  1. In what ways is ‘genre’ beneficial for transnational audiences?
  2. In what ways is ‘genre’ beneficial for transnational institutions?