Another key theory (that could appear in a number of your exam questions) is genre. In particular, the board look at the genre theory developed Steve Neale.
Define each of the key terms highlighted in blue in the extract below and make sure you understand (ie you have a definition) of the following key terms:
• Conventions and rules
• Sub-genre
• Hybridity
• Genres of order and integration (Thomas Schatz)
• ‘Genre as cultural category’ (ie an expression of a social, cultural and historical moment; again Thomas Schatz writes about how genres change over time and are indicative of the time in which they were made and of which they are representative)
Answer the following questions:
- In what ways is ‘genre’ beneficial for transnational audiences?
- In what ways is ‘genre’ beneficial for transnational institutions?