<Feminist<>Female<>Feminine>

As part of our investigation into representation, we have already looked at THE MALE GAZE – Laura Mulvey as well as John Berger (who wrote the book Ways of Seeing) and of course, Feminist Frequency

To add to this brief introduction, we drew upon Toril Moi’s (1987) crucial set of distinctions between: ‘feminist’, ‘female’ and ‘feminine’.

• Feminist = a political position
• Female = a matter of biology
• Feminine = a set of culturally defined characteristics

So in summary, we have already looked at a number of key concepts, ideas, approaches and theories, which can be applied to a range of cultural / media texts. For example, Jean Kilbourne‘s work at the Media Education Foundation looked at visual narrative media / culture, primarily in terms of advertising.