- Paradigm – A paradigm is a set of signifiers and/or signifieds.
- Syntagm – A syntagm is the combination of signifiers into a meaningful sequence.
- Diegesis – The communication of a story from inside the world being represented.
- Simulacra – Representations that are simulation or copies of ‘reality’ that hold more meaning for the audience than the reality represented itself.
- Hypodermic needle theory – media messages are injected directly into the brains of passive audiences.
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Mock Target grade work
I think my target grade is a C which I got on the first paper in and last years mark scheme for paper 1 which was the only one i could find says i should be on a B. In order to get an A, I only need 7 more marks in this case because I got 54 and I need 61 to get an A
Question 7 rewrite to get more marks:
In blinded by the light aims to be a feel-good film about the 80s which older people can relate to. The film also tries to highlight issues which were caused at the time such as racism with the main character and his family being from Pakistan and shows the racism, they would have faced by being foreigners in the 80s. An example of this is when the main character is chased down the street and called racial slurs because of his race which causes the audience to feel sympathy for him. The film also tackles other socials issues such as poverty and unemployment which will make audiences aware of what life was like in the 80s and make the audiences feel sympathetic which can lead to them being more kind and understanding about others which Habermas would describe as a positive transformation of the public sphere.
The film was also diverse in the distribution as the film was distributed by warner bros who are a global conglomerate which means they can distribute the film to a wide audience across the world compared to only in one or two countries. The film was also marketed on a diverse range of platforms such as on TikTok, Instagram and Facebook to try and capture people from all stages of life and with different views and backgrounds
This is why I partly agree as blinded by the light features a diverse production in terms of casting and characters as well as distribution. However the film industry still features a lack in diversity when it comes to production with most films being produced and acted by straight white people, however they are all diverse with their distribution as they all distribute their films globally thanks to video on demand which makes their content available in multiple regions as well as using global distribution companies to ensure their film is seen across the world by a wide range of audiences
Media paper 1 mock reflection
| Questions | What went well? | What could be improved? | What I am going to do to make the improvements |
| 1 | Provided good analysis I think | Talk more about semiotics and Roland baths and the types of signs | Make sure I fully understand and am confident with semiotics |
| 2 | Talked about the economic influences of the media products | Compare and contrast them more also understand more about the political context of ghost town | Study more on the context on ghost town also maybe throw in a theorist next time |
| 3 | Good understanding of the male gazed and applying it to the Score advert | Focus on the ‘to what extent part of the question’ as I didn’t really focus on it | Make sure I focus on the whole of the question |
| 4 | Great knowledge and understanding of old town road thanks to the revision | A bit more focus/reference to the genre theory in my answer such as talking about ‘genre as a cultural category’ | ensure I have full and in depth understanding of Steve Neale’s genre theory and genre as a whole so I can talk more confidently about it in my work |
| 5 | Answered 5.1 correctly | Knowing what the hypodermic needle theory is | Actually revise this theory because I completely forgot what it is |
| 6 | Great answer to the question nearly getting full marks | Now I think of it I should have referenced a theorist which talks about the effects on the audience such as the cultivation theory | Talk more about the theorists next time and maybe the daily mail in terms of industry |
| 7 | somewhat good understanding of the production of Blinded by the light | Talk about the culture industries and the impact of new technologies | Ensure I fully understand the question because I don’t really understand too well how the film industry demonstrates diversity in the distribution of a film |
Lupin
| media language | media representation | media industries | media audiences |
| It is a hybrid of a crime drama with also elements of the genre mystery and thriller. | The film is diverse with the main character being from Senegal who immigrates to France. | The film was produced by the French film and production company Gaumont Television, It is also the oldest film company in the world to still be in operation. | The show had a positive response when released in 2021 on Netflix with it being the first French series to rank in the top 10 on Netflix in the US and it reaching number 1 in multiple countries in Europe. it also had the most successful debut ever for an original Netflix series. |
Genre theory
Genre is defined by different codes and convections
you can also combine genres to create hybrid genres such as comedy drama which is a mix of comedy and drama
Steve Neale said genre is based on repetition and differences as genres have motifs which are repeated to depict the genre, but also differences so all media which covers the genre is not the same.
Statement of intent
I chose to do brief four as I want to create a music video which highlights mental health and the importance of friendships. I have always wanted to create a music video as I enjoy the creative freedom they contain. I also want to improve my editing skills on premier pro and photoshop so editing the music video and creating the magazine cover on photoshop will help me practice and improve these skills. I am also exited with the idea of producing and directing a music video.
In the music video I want my music video so to start with a disequilibrium and move into a new equilibrium (Todorov’s theory). In my magazine I want to use codes and conventions to help my magazine appear to my target audience such as by creating a bold and exiting logo for my magazine as well as using loads of colour to make my magazine exiting and appealing like mainstream music. I also want to include difference by including a side featuring the current top 10 trending songs as it would appeal to my target audience and be a great feature in a mainstream music magazine to display the current trending songs. Magazines commonly contain an advertisement on the back cover, so to continue the theme of my magazine I am going to create an exiting colourful music festival poster to display on the back of my magazine.
In terms of psychographics I want my media products to target Seekers and Achievers as the music video will include self-discovery of how the power of friendship can lead to finding your true self and the sociability of friendship. To do this in the magazine I could interview the artist about their career in music. In terms of achievers I want in the music video to show the success of friendship and the influence of a good friend which I am going to try and show in my music video by having a good friend helping someone who is lonely and in need. For the magazine I could make it appeal to achievers by interviewing the music artist on their success in the industry and hope the magazine can influence others who are seeking success in the industry. However my target audience is anyone between 16-25 who like listening to music and watching music videos and reading magazines as I want my message of the Importance of friendship and mental health to be seen by these groups of people.
I often watch linear music TV channels such as The Box (soon to be defunct) and MTV Live which focuses on mainstream music content as well as new and upcoming music. So, I would like for my magazine to talk about mainstream music channels on one of the pages, because they have a similar target audience as my magazine.
Some opportunities for digital convergence I will include the same people in my music video and magazine as well as include references from the music video in the magazine interview for example asking the artist in the interview about the music video. I also want the footwear promotion to not only appear in the video but also as an ad in the magazine as magazines commonly contain advertisements as a way to make money without charging higher prices for the magazine.
Style Models
Magazine
Interview
NEA pt II
| Mon | Tues | Wed | thu | fri | sat | sun | |
| week 1 | feedback | Do magazine | Plan the music video | Continue making song during free and spent hours working on magazine | Inset day | Sleeping | Music video filming |
| week 2 | work on interview for mag | work on interview for ma | finish magazine | Photography trip to St.Malo (not in lesson) | finish magazine | Music video filming | |
| week 3 | tbc | Premier Pro Lesson | Premier Pro Lesson | Music video filming | |||
| week 4 | Sports day | Music video filming | |||||
| week 5 | |||||||
| week 6 | Edit music video | Edit music video | Edit music video | Edit music video | Edit music video | ||
| week 7 | Print work | Finalise work | Finalise work | Finalise work | Submit NEA | Summer Holidays! | — |
NEA
| DAY | IN LESSON | OUTSIDE OF LESSON |
| WED | Make a plan and finish statement of intent | Complete statement of intent |
| THUR | come up with a plan for the magazine article | produce song for music video |
| FRI | Submit first draft of the statement of intent | |
| SAT | – – | interview the artist |
| SUN | – – | |
| MON | Work on magazine | |
| TUES | Lesson with miss M | Work on magazine |
| WED | Work on magazine | Work on magazine |
| THUR | Work on magazine | |
| FRI | Submit production 1 in appropriate media form | – – |
Video games
Active audiences engage and respond to forms of media and are capable of challenging their ideas, while passive audiences just accept media products without challenging them.
1. Investors like the video game industry so much because the expansion of the industry could lead to big returns for investors and that investors now have a more predictable and valuable earning stream.
2. E-Sports is the competitive playing of video games similar the the competitive playing of physical sports.
4. FPS stands for first person shooter and MMORP stands for Massively multiplayer online game