Genre is the classification of something in order to create a group of different corpuses where there is repetition and difference. Genre has expectations especially towards audiences. The way they prevent audience from being bored is evolving, burrowing and adapting Genres. This is called historic specificity.

I am producing 2 media products, that show a coming-of-age film (the shift), for set brief 3. The media products include three movie posters and three 45-60-sec TikTok videos promoting a coming-of-age movie. These media products vary in traditional and digital marketing strategies which will ensure that it will reach maximum audience as it guarantees that individuals who don’t use the media will still be aware of the movie and people who use media, will also have acknowledge of the movie. This is because the fascination within the film industry and how films have such depth when it comes to signs is something that often intrigues audiences. I also find it captivating how snippets of films can manipulate the audience to watch the film. I chose this brief because I believe that the exploring and enhancement of knowledge through semiotics will guarantee audience engagement. through my mini videos but mostly through my posters. I really like the whole concept of being able to build meanings through signs and I’ve always liked guessing what small details or signs in films meant and often found myself searching for answers. I am hoping that this NEA will help me explore these ideas and create meaning and profundity to the movie.   

I think it is important that I set a target audience, so the audience I have in mind will be teenagers who are mourning or envy their younger self’s or more specifically audiences who fit the profile “adventurers, “virtuoso” and “architect”. In terms of uses and gratifications, I’m aiming to create products that explore a feeling of sadness towards growing up. This is because the characters in my film will show the sorrow towards growing up. Growing up and expressing how you feel about it is something very common. Therefore, my aim is to give comfort to those who miss or are grieving their younger selves and wishing they could be children again and to reassure them that feeling like this is completely normal. So, my film is about the heartache towards growing up. I have enjoyed watching films that discuss these issues as it gives me more understanding and the movies that have a huge influence on my media products are the movies, “13 going 30” and “to all the boys I’ve loved before”. I love how the first movie I mentioned shows a contrast of two different people in two completely different life stages and for the second movie, I like the poster format especially the fact that it is from Netflix. I will make sure that the mini videos I produce have the same type of vibe and scenery. I will also make sure it looks professionally produced with quality videos and aesthetics. Films discreetly use semiotics, and I will reflect this in my videos.  

I want both of my productions to connect in terms of content and representation, so all my characters will be the same in the videos and the posters, however in the videos, there will be different scenes, but they will still somehow relate. E.g. keeping the same characters as in posters. I will also use consistent branding, such as the name of the film to ensure consistent iconic and indexical signs.  

 I want to create a fashion media material called ‘TIOF’, which stands for ‘The Icons Of Fashion’. TIOF is a fashion magazine that highlights and idolizes fashion icons. This magazine will be produced and released digitally and in paper form, all over Britan. Doing this will ensure that arising fashion stars are recognized and appreciated.  Although it won’t be released in paper form internationally which would reach international and mainstream audiences and therefore give it more popularity, publishing it in media form will ensure that it maximizes its international audience and allows anyone to access the magazine whenever and wherever. My target audience will be fashionist who’s dreams are to be in mainstream media and young people who are open to explore and seize a complex sense of fashion.  

The cover of the magazine will imply a safe and welcoming place for icons especially females, since they don’t get enough credit and are often overlooked and shadowed by men, who need a little confidence in embracing their inner confidence.  The cover will invite a range of diverse and dynamic individuals to ensure inclusion in the fashion community, and this is seen by the fun and spirited photo which will welcome anyone starting their own fashion journey. This is shown in the magazine cover through the representation of a female with a confident and fun personality, visible in body posture, facial expression, and style of clothing.  

The audience that I am targeting is described as “activators” by VALs. They are described as people who are “the most open to new ideas, products, and services. They have wide-ranging interests and a strong sense of personal identity”. They are also divided by motivation: Tradition Activators, Achievement Activators, and Self-Expression Activators. The female who is posing in the magazine, invites people of any gender, especially the female gaze, to identify and relate to her which creates an atmosphere of familiarity and comfort. Her public image will be internationally appealing but especially in Britan and it will target most of the female’s audience and partially male audience, as it promotes a confident, modern female and shows the power of fashion. 

The audience will be persuaded through media language in my front cover of my magazine. This is seen in the use of larger, underlined words like the words “NEW COLLECTION” and “VASHIONABLE” in my magazine cover. The reasoning for this is to manipulate the viewers to want to flick through the magazine because the larger words will stand out and convince readers to want to see what consists of the new collection that my magazine preaches about. It makes them curious. The use of ellipsis in my magazine, “the icons of fashion award winners are…” cover also tempts the viewers to want to read the magazine specially fashion enthusiasts who will want to know who the award winners are and therefore attract attention and curiosity. It implies that the fashion company is so popularized that it hosts awards shows to the best fashion icons so it will interest viewers to want to attend such shows. The colours on each text are done to match with what the model is wearing in the picture; this is so that it creates an aesthetically pleasing cover that will please people who appreciate aesthetics more than the content on the magazine’s cover itself. The placement of the QR code provides easy access when it comes to paying and because of its convenient arrangement it won’t discourage readers from not reading because it is not in a difficult random place, it’s visible and accessible. Lastly the position of the brand of the magazine behind the model is to show that the model herself is more important than the brand itself. This will encourage readers to want to know why this model is so much more important than the brand and will want to read the magazine.  

.  

I have decided to create marketing materials for a film called “Romantic Rivals”. Romantic rivals is a movie about a hardworking small-town girl who moves to a big city to pursue her dream of becoming a film maker, during the momentous change she gets caught in a love triangle. This will be broadcasted on Netflix so that it will reach international and mainstream audiences.  The posters are going to be posted on the fashion magazine The Gentle Woman; therefore, the primary audience is arty female audience. It will also be shown in the theatres so that people who enjoy theatres or cannot access the internet can also get a chance to see the movie. 

The movie poster emphasizes dynamic forms of womanhood and agency and promotes the emotionally rich atmosphere of the film.  The main character exhibits determination and perseverance. This is shown in the posters through a representation of female character with vigorous personalities, visible in the body posture, facial expression, and style of clothing.  

The audience that I am targeting is described as “leaders’ by VALs.  They are independent, concerned, and hardworking and these exact traits are highly visible in the characters who dominate the poster.  The small-town girl who is so hardworking invites female viewers to identify with her and creates an atmosphere of intimacy and familiarity. her image will be globally appealing, but it also targets the more sophisticated readers of the gentle women, as it promotes modern, innovative, and elegant ways of rebellious womanhood   

Audience will be persuaded through media language in my posters. This is seen in my Instagram poster 1. The main character breaks the fourth wall, whilst the other two characters are looking away, showing that powerful gaze towards the audience. This implies that the there is clearly powerful main character therefore will engage viewers because some may relate. The second Instagram poster shows the three characters running away towards the sunset. This gives the poster a more aesthetic feel to it and fits the more artistic side of Instagram instead of the more professional side that movie posters imply. The third and last Instagram poster shows a hand holding a camera. This indicates that cameras/filming is involved and for that reason audiences who may be interested in filming may be encouraged to watch the film due to the character having similar enjoyment. The reviews on the poster also motivate viewers to watch the film. On the other hand, the two movie posters have a different atmosphere than the Instagram posters. This is evident on movie poster 1 where there are snippets of the faces of the characters within the film. The editing suggests a different type of appeal and may engage views who are more interested in editing or admire editing in a movie poster and may be influenced whether they want to watch a movie because of how good the editing in the poster is. The use of different fonts is eye catching and may persuade audiences to watch as it’s something that doesn’t look normal and instead may look like it has some type of reason to why the fonts are different and this causes curiosity. Lastly my final movie poster shows two of the characters leaning on each other. This is visible that there is some type of romance in this movie which will curarize people who are into romance. However, for audiences who have seen the other posters they might notice that this on only has two people and not three which may interest them because it might create wonder of whether the main character stays with the character that is in this movie poster or if it’s all a distraction from the actual main love interest.