I intend to create two movie posters that will highlight two different lives that the protagonist. I will also create a series of three Instagram posts alongside my two movie posters to promote the movie and make it be able to reach a wider audience. 

The target demographic for my media products is both males and females, however dominantly males, in their mid-late teens and early twenties. This is because the movie is inspired by the music of Santan Dave, who is popular amongst these demographics. They also would relate to the age of the protagonists as he is in his late teens in the setting of the movie. These two factors will help attract these two demographics which it is intended to do.  

My target audience appreciate the music of Santan Dave and his urban style. There is also a secondary audience of an older generation of both men and females but still targeted at men who appreciate the music of Santan Dave but also, they may have similar experiences to the main protagonists in their past. Due to having two different demographics my movie posters will differ in style to accommodate for the varying demographic.  

The title of my movie “split decision” is a powerful yet simple representation of my film as it describes the protagonist decisions as he is being told to do one thing by his parents but wants to do another which is why his decisions are split. The title also relates to the artist of Santan Dave, whom this movie is inspired by because he is the title “Split Decision” is also an EP made by Dave in 2023. The title is a simple title, but this is key as the target demographic is known for having a shorter attention spam, so a short title will help to entice the audience. 

My first movie poster will be a two-tone poster, one side of the poster will be a pink background with swirls that will fade into a deep pink/grey side. I will use two original photos that are combined with half and half with the protagonists wearing two different outfits to represent the two different lives he lives in the film. This poster will be interesting and will entice the main demographic. My seconds poster will be a plain solid colour background with a dominant signifier of the main character in the middle. In this image the character will be wearing formal attire layered by streetwear to highlight that he has different identities that he may often have to mask. This poster being plane will target the secondary demographic due to its plane nature that will simple and easy to understand for this demographic. 

The theory of two-step will be implemented as the movie posters will also be shared with music artist who have featured in songs with Dave, this is useful because they often influence the demographic of my media products, so this will ensure they are able to be widespread and receive traction. 

Top 5 events in Guardians history – in the opinion of Thian Pankhania.

1819

The Yeomanry and Hussars open fire on a peaceful reformist meeting at St Peter’s Fields, Manchester, killing an estimated 18 people and wounding hundreds. Local cotton merchant John Edward Taylor witnesses and reports on the incident, which comes to be known as the Peterloo massacre, and is left with a desire to give the liberal reformist voice a better outlet. – This was their first year in operation.

1936

Ownership of the Manchester Guardian is transferred to a trust to protect the newspaper from crippling death duties following Ted Scott’s untimely death. CP Scott’s elder son John creates the Scott Trust to ensure the independence of the newspaper and the continuance of the journalistic principles of his father. John Scott is chair of the Trust until 1948. – Ownership of guardian changed this year.

1959

On 24 August the newspaper changes its title from the Manchester Guardian to the Guardian, to reflect the growing importance of national and international affairs in the newspaper. – first name change

2006

Comment is Free is launched with the aim of providing ‘an open-ended space for debate, dispute, argument and agreement and to invite users to comment on everything they read’.

The Guardian switches to a ‘web-first’ approach to foreign and city news – posting it to the web as soon as it has been written, edited and subbed.

Sir Bob Phillis retires and is succeeded as GMG chief executive by Carolyn McCall, formerly chief executive of Guardian Newspapers Ltd. Guardian Newspapers and GMG Regional Newspapers are renamed Guardian News & Media and GMG Regional Media to reflect their multimedia nature.

GMG Radio acquires Century FM and Saga Radio. – They started to post online and via the radio.

2015

The Guardian unveils a new site for readers in the UK and across the world. (A US version launched in October 2014, Australia in November).

Katharine Viner is appointed Guardian editor-in-chief.

David Pemsel succeeds Andrew Miller as chief executive of GMG. – a new site in both UK and for the first time the USA.

Daily mail vs the guardian on interest rates.