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Contexts and Viewpoints and Ideologies .

Historical – 

Media products play a significant role in reflecting and addressing historical events and issues. They help audiences to have an insight into past events and their impacts. Understanding historical media contexts helps producers create content that resonates with audiences and ensures relevance of their products over time. 

Economical – 

Media products oftehn operate within specific business and finical systems, reflecting their economic contexts. Media products all depend on money and technology. They need to fit into market and use the latest tools while staying in budget. 

Cultural – 

Media products are deeply influenced by the cultural contexts in which they are created and consumed. The cultural contexts reflect beliefs, customs, and traditions of different societies. They can help us to learn and respect other ways of life. 

Social – 

Media products links to social contexts is crucial because products are shaped by social values. Media reproduces shape how people behave and think. They connect with societies values and influence how we react with one another.  

Viewpoints and Ideologies  

Capitalism – 

An economic system where businesses and industries are privately owned. 

Media is often driven by profit – big companies such as Netflix and Disney dominate the market. 

Ads and products exist to sell things to audiences. 

Populism – 

Political or media style that appeals to ‘ordinary people. 

Often seen in tabloids, reality tv and social media influencers. 

Can be used to create division for example us vs them narratives  

Consumerism –  

The idea that buying tangible goods is equal to happiness and success. 

The media pushes this through adverts, influencers, and celebrity culture. 

Magazines, tv and social media encourage this – example would be luxury fashion in vouge  

Globalisation –  

The world is becoming more connected through media, tech, and trade 

Hollywood, Netflix, and K-pop are examples of global media influences. 

There is a concern for a loss of culture as western media dominates. 

Feminism –  

Fight for gender equality in both society and media 

Early media = women as housewives, love interests or just over sexualized. 

Modern media = such as the Gentlewoman challenges these stereotypes  

Feminist Critical thinking.  

Individualism –  

Focus on personal identity and self-expression over community values 

This is encouraged by social media via personal branding and influencers  

Can be empowering but can also be isolating as some care about them self-more than they care about society  

Neoliberalism – 

The idea that free markets = best for society, with minimal government control 

Media industries are mostly privatised, not state owned.] 

Can mean less funding for public Serivices – for example, the BBC under pressure to make a profit. 

Imperialism – 

Historically, when powerful countries controlled weaker ones. 

In media, it means that western – especially American – culture dominates globally  

Hollywood, fast-food ads, and western social media trends influenced the entire world  

Mock Paper 2 – Analysis

Mock analysis p1&p2

QSWWWEBIWhat ill do to improve.
1Understanding of what cultural codes are, and stereotypes which helped me create an argumentNeed to learn what deconstruction meant and this would mean i was able to write more and have a better answer. Find out key media terms and define them and then memorise what the terms are and the definitions
2I have a good understanding of who regulated the BBC and who created both. A small understanding on regulation for Lupin. Need to find out more about regulation regarding Netflix and how it differs, also write more.Learn more about both of my CSPs, some qualitative and quantitive data.
3Good undertstanding of the video game Horizon the forbidden west, who it was created by and its target audiances, also knew some facts about the game specifically Learn more about sims, i wasnt able to write alot because i did not have the knowledge about sims. Revise Horizon to keep it fresh and learn more about SIMS, things i know about Horizon, learn them about sims.
4Knew about the target audiences and specific magazine articles and editions Need to learn more about al of magazines and the theorist linked to them Miss Fisher videos on Magazines.

Critical Theory & The Theoretical Framework.

Media LanguageMedia Representations Media AudiencesMedia Industries
Barthes – SemioticsButler – Gender Performativity Hall – Reception Hesmondalgh – Cultural Industries
Strauss – Structuralism Stuart Hall – Representation Shirky – End Of Audience Curran and Seaton – Power & media
Neale – GenreBell Hooks – Intersectionality Jenkins – FandomLivingstone & Lunt – Regulation
Todorov -NarratologyGilroy – Ethnicity & Post- colonialBandura – Media Effects
Baudrillard – Post ModernismVan Zoonen – FeministGerbner – Cultivation
Gauntlett – Identity

MOCK analysis

This is a link to my Mock analysis.

QSWWWEBIwhat to do to improve for the real exam.
1learn more on signs and key terms. Learn how to analyse a closed study product.Practice doing closed study questions again and learn more on signs and codes.
2Understanding of the CSP.Need incorporation of figure 1 and more key termsLearn key terms related to the CSP.
3Attempt at using key terms.More detailed on Laura Melvey and how the male gaze links to CSP’s.Look back on previous exams and questions with the male gaze and learn what they typically are actually asking you.
4Understanding of Old Town road and some key terms.Need to write more and learn more about Steve Neale’s theories.Watch Mrs Fisher videos on his theories and other theorist to fully understand concepts
5Understanding of what postmodernism is.Learn the Hypodermic model and needle theoryRead about it. (read to switch up from the videos and a new way to get the content into my head).
6Good understanding of the daily mail and how they use power, as well as links to theories.More detail is needed in order to write more and not to waffle and go on tangentsWatch a video on how to write and structure answers better.
7Understanding of blinded by the lights and who created it and what diversity is.Not to go off on tangents and write about things that are unrelated. Use more facts, I.e data (quantitative and Qualitative)Research specific data on blinded by the lights.