I am producing 2 media products for set brief 4. This is because I am very interested in the music video industry, and how they can include advertisements and how these appeal to their target audience. I wanted to take up this brief because I am very interested in the narrative theory especially Todorov, his theory that a character will go through five stages, being equilibrium, disruption, recognition, repair and then a new equilibrium. I am especially interested in this theory when it comes to music videos due to lil Nas x and old town road, you can see within that music video that this theory can be applied, and I want to use his music video as inspiration to create my own that can be enrolled with Todorov’s theory.

Within music videos, it is very important to have a target audience in mind, so the audience I am targeting will be teenagers who are just emerging into their own narrative of becoming a young adult. Essentially, they will be 16-20, struggling to find themselves, and looking for ways of expression. In terms of Psychographic profiling (Rubicam & Young), I am targeting ‘The Struggler; and ‘The Explorer’. Within terms of the uses and gratifications theory (Blumer & Katz), I am targeting people who want to escape their real lives and imagine themselves in the situations shown on screen (Escapism), but also on the contradictory people who want to recognize a personality that mimics one of their own characteristics (Personal Identity). Therefore, my main aim is to recreate media with a new form aimed at younger people searching for themselves rather than plain media that is informative. As I often watch music videos produced by Vevo, I will ensure to incorporate that style, tone and register, and my music videos narrative and imagery will reflect this professional product. For example, Vevo’s music videos use a lot of narrative based videos, which often tailgate old genres such as spaghetti westerns, I will base my music video on a specific genre and use my narrative to follow that. In terms of the magazine production, I always read kmag, so again my media product will reflect the informal tone of this publishing industry.

I want to make both productions connected in terms of content and representation, so my imagery within the magazine will actually be from one of the scenes within my music video and will include the actual actors I have used within the video. I will also use consistent branding and iconography, such as the magazines heading and internal context pages to ensure iconic and indexical signs (C S Pierce) are consistent. As with the written articles on the blog, I will yet again use an informal register of language, in order to reel in my target audience who are outside of the box, and wanting to see something less formal than mainstream media and rather an informal product they can relate too but also use to create a new identity for themselves as an escape.

The demographic for my media product are females and teens/tweens.

In terms of psychographics, this audience likes fast fixes of drama and celebrity gossip but also want to delve beneath the superficial filters and representation of the gen-z generation aka the internet generation. They want something more thought out. My target audience would be the reformer in terms of the four C’s inspired by Maslow’s hierarchy of needs, the “Don’t tell me what to do or think” of the generation, the leaders and armchair rebels in terms of Youth Facts IAO’s. They have attitude, and want something that can portray rebellion, and free will of there generation.

There is also the secondary audience of females of a older age, for example mums who want a spark of romance and romantic interest in there married lives.

Since my target audience have a natural suspicion of the world and wish to rebel against being victims of “Fake News” and being held down. Daunting, engrossing and insubordinate are the three key element’s I focused on within my branding and representation. The UKs VALS framework group of activators includes Self-Expression Activators, they want to see their unruly personality’s portrayed, so I chose photos that looks like the ones on their Instagram stories, posts and actors who look like them and wear there outfits which link with the ‘gangster ideology’ around wearing a hoodie and baggy trousers. This “anti-materialistic’ ideology will be a key theory instigating my narrative (Maslow’s Hierarchy Of Needs).

I would like several of my images to relate to the audience and take advantage of all there divergence, but yet bring them together in their weak matches. This should portray a diversion for their own personal stresses and strains from their bold personality in the real world but instead let them watch someone else go through the same struggles so they can have a better outlook on their own life’s. Allowing a personal relationship with the film, which fits in with Maslow’s concept of social belonging.

I think it is important to use celebrity endorsement. Therefore I have included the “Soundtrack By James Arthur”, which utilises the Two-Step-Flow theory so my message is meditated through an actor who looks like they listen to James Arthur, and the background of my product having the same vibe and effect on people that his music does. My actor has posed appropriately , with shots looking away from the camera to portray the daunting effect, and the teenage actors posing in a un-mature and un-formal way. Portraying the opposite of grabbing there attention to attract the rule breakers of the generation, sort of saying ‘don’t come watch my film’.

Representation is important, so I have used well known signifiers, for example the Rotten Tomato’s Rating, and a PG rating from the well known Motion Picture Association film rating system.

traditional adverting –

digital advertising-