1. Identify how many marks you need to secure your target grade.

Paper 1- 69/84 = A

Paper 1- ABOVE TARGET.

Paper 2- 2 MARKS AWAY FROM TARGET.

Paper 2- 49/84 = C

Grade Boundaries break down

1. In other words, identify the answers to exam paper 2 that needed a higher score to secure your target grade
2. Rewrite those questions from exam paper 2 using your notes and the mark scheme to identify ways of securing a higher mark
3. Upload those answers to the blog (either as a file, image or link)

Due to the fact consumers spend 76% less on magazines from 2019-2023, newspaper and magazine industries must act fast to adapt to the extremely competitive media market.  

I agree, to some extent, that producers must target specialised audiences in order to maintain success and popularity. This is because, as the online digital market has become increasingly popular, audiences have become more fragmented. This results in different tastes and preferences becoming more specific such as beauty, fashion, fitness and different hobbies that are currently trend. By adapting to these changes, magazine companies can keep and entertain their customers with niche preferences. For example, the magazine ‘The Gentlewoman’ targets a very niche market of ‘modern women with style and purpose since 2010’. This magazine claims to be ‘consistently one of the best performing publications on newsstands’ and has a positive, uplifting indie vie to it which reels in customers who seek an empowering guide to the representation of women and identity whilst focusing on personal expression and community. The Gentlewoman’s loyal customer base of women mainly in their 30s depend on their favorite magazine to say traditional and on-brand. In order to survive, the Gentlewoman has focused on it premium branding and high-quality content whilst also focusing on their long-form interviews, profiles and celebration of women. Their print version also differs from other brands due to their premium materials and elegant layout helping the magazine to stand out from others. 

For example, in ‘The Gentlewoman’s 23^rd issue the actress Scarlett Johannsen is seen to be starring on the front cover. This use of star power is used to inspire and reel in viewers. Bright colors and hyperreal quality help the actress to stand out from the page. Scarlett Johannsen has thick purple eyeshadow and full red lip accompanied by thick dark eyebrows. These small elements quickly grab the attention of the target audience. This bold and bight portrait photograph alongside the large title of ‘The Gentlewoman’ insinuates that Scarlett is ‘The Gentlewoman’ and this is her story. The ‘Uses and Gratifications theory’ of Katz and Blumer, relates to this product as it explores he idea of an active audience and how a magazines audience had cognitive needs such as information, knowledge and escapism/ By reading a high quality, interactive magazine, the Gentlewoman’s audience is able to be transported to a world far from a digital screen and instead to the real world of women’s fashion and beauty.  

However, I also believe there are different ways for magazines to survive in the modern day. For example, the magazine ‘GQ’ as a more mainstream option targets a broader audience of around 212,000 readers. This magazine aims to be the ‘flagship of men fashion and style and targets men who are interested in fashion, culture and entertainment. To survive digitalization, GQ took a larger risk financially but a smaller risk with audiences. GQ’s broad audience will depend on their favorite magazine to adapt to the new digital age and become an online platform for its convenience and accessibility GQ have recently rebranded and restructured in response to the declining sales across the print magazine industry and have invested largely in social media platforms, digital articles, videos and interviews for their large audience bracket that consume media online. Their interviews and use of ‘star power’ have also heightened their ability to stay visible and relevant.  

For example, GQ magazine chose actor Robert Pattinson to attract their audience on their front cover with his glamourous and unusual style. This high-profile actor has been displayed on GQ’s cover to have an intense and mysterious allure which catches the eye or viewers with his rugged and thuggish qualities of a black eye, broken nose and metal capped teeth. These visual aspects cause the audience to see the actor from a different perspective and set him aside from his good-looking charming roles in cinema today. Steve Neales theory of ‘genre’ applies to this product as genres are defined by specific codes on conventions. The theory explores how genres contain repetition and difference and how this ties into conventions and stereotypes. For example, the audience is expecting a boyish persona from Pattinson due to this repeated genre throughout his usual work, however they are instead greeted with an image of him consisting of spiky hair and metal chains which highlights the difference in Robert Pattinsons expected genre. 

MONDAY WORK.

TUESDAY WORK.

QUESTION 1:

• The Father Christmas is fairly crudely constituted (being iconic with low
  motivation) by colour, styling, positioning to offer instant recognition,
  reassurance, benevolence, a warm welcome and a clear focus.
• Here is signification at four levels: reference (denotation), association
  (connotation), myth and ideology.
• The setting suggests an urban, business-oriented, consumerist Christmas.
  There is warmth here but nothing particularly spiritual unless the audience
  identifies a star in the east among the white spots in the sky (which may be
  stars or snow and add either way to the manufactured ‘magic’).
• The words provide anchorage through a tag-line (“when it comes to
  Christmas, there’s no place like…Manchester”).
• This stating of Christmas then sharpens up the snow-covered iconic
  buildings which add relevance and a familiar Christmas aesthetic.
• It also draws focus to the pretty lights which draw attention to what most will
  recognise as a German or continental or merely generic Christmas market.
• There is a semiotic vocabulary for those who want to use it: paradigm,
  syntagm, icon/index/symbol, denotation/connotation/myth/ideology.
  Equally it is appropriate to respond out of the language of composition and
  framing (size of shot, camera angle)

QUESTION 3:

the hybrid identity of this text

• the Protest element which has reference to the sixties but also through
  Maya Angelou (“the caged bird sings for freedom”) to Billie Holiday
  (“southern trees we hung from”)
• the associations of the song and images with Hip Hop and Rap
• there is also a documentary element in both style (cinema verité: black and
  white film, realistic location, element of historical accuracy) and lineage: the
  song and video are both connected with the award-winning documentary
  The 13th (about the 13th amendment)
• if genres are ‘cultural categories’, produced with particular discursive
  practices, then they are not found in texts but are subject to the cultural
  readings of media industries, audiences and historical contexts. The
  discourses here are political, cultural and connected to the moment (eg
  Black Lives Matter)

QUESTION 5:

Briefly explain the ‘hypodermic needle’ theory.

• impact of TV violence
• decline of moral standards
• drug misuse
• consumerism
• impact of texting on literacy.

https://rshaw141.wixsite.com/rosieee-website

Active Audience- when an audience is engaging, interpreting, and responding to media messages and are able to question the message.

• EXAMPLE:  when you walk out of a film and say “Wow, the action was great in that film!” An active audience will look deeper into how the film is constructed.

Passive Audience- An audience that is exposed to media/marketing material but doesn’t actively engage with the content or messaging.

• EXAMPLE: They’re just observing. They’re surfing the Internet, scrolling along until something catches their attention. 

Explain how Bandura’s view of media audiences is essentially different to that held by Shirky and Jenkins.

Shirky argues that audiences are no longer passive due to the way social media operates. Technology has changed our behaviour; instead of just consuming media passively, we also contribute to it. In his argument, no audience is passive.  He created the ‘Media Effects’ theory which focuses on the idea that the media can directly ‘implant’ ideas into the mind of audiences. He also believed that audiences acquire attitudes, emotional responses and new styles of conduct through modelling.

Why, According to the news report do investors like the Video Games Industry so much?

The gaming industry is one of the most exciting industries in tech because of its importance to culture, entertainment and technological advancement. 

What are E Sports?

A multiplayer video game played competitively for spectators, typically by professional gamers. E sports, short for electronic sports, is a specialized subset of gaming that centres around organized, competitive gameplay. It’s more than just playing games; it’s about mastery and competition.

How is new digital media technology changing the way that video games are accessed by consumers?

Traditionally, consumers have played on consoles or PCs, but now, the percentage of time spent gaming on mobile devices has eclipsed these more traditional gaming platforms according to our survey. Overall, the shifts in video gaming by platform indicate that more time is being spent gaming.

What does FPS and MMORP stand for?

MMPORP- massively multiplayer online role-playing game.

FPS-  Frames Per Second, is a measure of the rate at which a computer video game can produce and render frames.

Stanley Cohen coined the original term Moral Panic in his book “Folk Devils and Moral Panics”.

The term refers to Goode and Nehuda (1994) Identify 5 key features of a moral panic:

•Concern

•Hostility

•Consensus

•Disproportionality

•Volatility

In “Moral Panics: The Social Construction of Deviance” (2009), Goode and Nehuda suggested moral panics are defined by at least five crucial elements:

Apply the above to any of the video game case studies featured.

In “Moral Panics: The Social Construction of Deviance” (2009), Goode and Nehuda suggested moral panics are defined by at least five crucial elements:

Lanza’s descent to madness and murder: Sandy Hook shooter notched up 83,000 online kills including 22,000 ‘head shots’ using violent games to train himself for his massacre

This is implying that violent video games, influences human minds to have violent and unethical thoughts and desires towards society.

How does the work of the Video Standards Council (explained above) connect with the Ideas of Livingstone and Lunt on the need for Media Regulation?

I am going to produce a media product for set brief 1. This is because I particularly take an interest in game shows and competitions. I enjoy shows with an interactive nature and I also have a fascination for television that motivates an active audience. My aim is also to offer an escape from reality, through a cooking show where young chefs show their skills and passion whilst competing in different rounds. with a comforting home viewing feel, that viewers can casually watch and become invested in. I would also like my cooking competition to portray as an opportunity for aspiring chefs to become successful and given an opportunity to show their skills. I will also have clear identification of genre codes and conventions when it comes to a fast-paced but entertaining show go all ages.  I would apply Roland Barthes theory of ‘an active audience’. I find this theory very interesting and would like to further explore how Barthes considered the meaning of the finished text e.g. song, film or advert and how it is to be created by the audience therefore a text always remains open. I would like to focus on this and further explore how a family or youth at home can interact and become an active participant whilst watching the show from home. I would also like to explore how tv can display light-hearted content, whilst also being inclusive, diverse and engaging. This could be done through work such as semiotics and narrative theory. The audience I am targeting will be teenagers. By creating a competitive, witty and a lad back series. I can target young teens by easily accessing their screens, with a skills-based competition that can be viewed globally and at any time. I want to connect both productions in terms of content and representation. For this, I will use similar settings, colour schemes and participants throughout the opening credits and will include multiple camera and film shots to be compiled together. I will also use consistent iconography to ensure the theme of my brief is still abided. I hope for my camera shots to look professional and high quality, with appropriate framing of shots and editing.