I have decided to use marketing materials for a movie called ‘Split Identity.’ My movie is about a teenage girl who struggles juggling her two identities. At home she is seen as an innocent, quiet and studious girl. At school she is seen as a rebellious, popular and a trouble- maker. I want my movie to be focused on the challenges teenagers face when trying to figure out themselves as well as the world around them, so I have chosen my protagonist to be a strong yet confused female protagonist.
As well as popularising a common issue amongst teenagers, I am also taking the opportunity to myself, by representing my protagonist as someone who is relatable and therefore likeable by many. Furthermore, the release of this movie will allow the main actor to be seen as a relatable person to look up to. This will expand her fanbase by not only attracting my audience, but also an audience interested in her and what her character stands for.
In terms of VALS the audience of my movie poster can be described as ‘Seekers.’ Seekers want individuality, self-discovery, display, and action. They actively seek self-gratification, excitement, experimentation, and sociability. I will have my actor establish this personality during her time at school and with her friends when she is portrayed as the popular rebel. As well as this she will be encouraging fans to tweet #splitidentity to not only bring awareness to the movie but also appeal to the audience of 16-29 year olds, by showing them they can relate to it.
Her troubles of juggling her two identities are featured throughout my whole movie to evoke emotion within the audience and fully allow them to relate to the difficulties presented. I will also use close-ups of the protagonist whenshe is shown struggling with her identity and use extra-diegetic gaze to directly address the audience and represent the issue as more personal, by creating a synthetic personal relationship between actor and audience.
I will also create movie posters and write an article that follow the styles and conventions of ‘The Gentlewoman’ as an opportunity to be featured. This will be beneficial for both companies involved, as it will advertise my movie to the readers, therefore expanding its audience, as well as expanding my movies fans to the magazine. Furthermore, a call to action will also be included in the magazine article, asking readers to tweet using #SplitIdentity. This is a form of viral marketing for the article is designed to create a “buzz” on social media, as well as for the movie.
