Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1 U	used 1 media theorist	use more theorists more media language write more link back directly to question	revise key words that could come up in this question revise theorists that could be applicable to many things Structuralist ideas: deconstruction cultural codes.
2 D	used theorists that directly link to the CSPs	key words specific facts about CSPs need to be used talk about: media industries, language, audience and representations specific relevance to television	learn the CSPs into more detail revise the television industry specifically linked to my CSPs
3 A	Excellent analysis of the products that is detailed and critically engages with the nuanced aspects of the relationship between social and cultural contexts, media producers, representations and audiences
4 C	specific theorists that link to the CSPs	more specific knowledge about the CSPs media industries, audiences, representations and language	study the CSPs in more detail

Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1 8/8	How different signs create the meanings of Christmas
2 9/12	good knowledge on economic ad political contexts used theorists	focus more on the question use more specific terminology	do more past papers on how different economic and political contexts influence different types of media revise ghost town
3 8/9	linked how feminist theorists relate to CSPs	write a more insightful conclusion to my point	revise the CSP in detail- create a mind map of key words, theorists and context
4 13/20	good conclusion of the reliability of genre theory	focus on the different aspects of Neale’s theory on genre more rounded judgements	revise specific theorists into more detail
5 2/6		learn the hypodermic needle theory
6 5/9	okay knowledge of the daily mail	know the contemporary and social cultural contexts and how newspapers include them use more specific terminology
7 11/20	good knowledge about diversity in film industry	know more about the industry no stats or facts link media theorists	revise the CSP industry know more facts and stats revise theorists to link to this

I want to create a video where I will introduce the first episode of a new baking series. This will include things like a montage, introduction of the host/s and a cool way to display the main title of the show. I also aspire to create a web page. This will consist of things such as the main concept of my baking series (competition), the logo I will create for the series and links to the social media platforms linked to my series. I also plan on creating 3 Instagram posts which will display behind the scenes, action shots of the bakers and the winner of the show. 

I’m interested in narrative structure and how things are created and put together to make a story. I find this interesting as I love to see the different ways in which stories are created and the techniques used to produce meaning. Narrative theorists (such as Todorov on equilibrium, Claude Levi Strauss on binary opposition and Vladimir Propp on stock characters) also pique my interest. I am also interested in semiotics which I aspire to explore in my products. Semiotic theories, such as Ferdinand Saussure theory , interest me and I’d like to use this denotation, connotation and myth in my products.  

I want this to be aimed at almost everyone, mainly people aged 10 plus and both genders. In terms of Psychographic profiling, such as Rubicam’s profiles, I am targeting aspirers, succeeders and explorers. These types of roles and audience all have common characteristics that will mean they will be interested in my baking show. They all want to succeed and always aim for the highest possible results when doing things. In terms of uses and gratification, I am aiming to create products that provide a sense of belonging and excitement within bakers or aspiring bakers, as ai believe my products will bring this community together.  

The Great British Bake off will be my main inspiration when I will create my media products, meaning that the tone, pace and style of this show will be transferred onto my products to ensure I will create them on a professional scale. For example, the Great British Bake off uses a lot of close ups as well as montages in their show, in terms of their Instagram, they create a personal connection with the audience due to the captions they use and the people they feature on their page. I aspire to do the same, to create a closer relationship with my audience and to allow me to create a professional snippet of my show.

I will create a short 3-minute video that will introduce the concept of my baking show. This idea will be carried on to my instagram posts as I will create a post on ‘how to have your cookies’ which is a direct link to the britishbakeoff Instagram posts. I will also use consistent branding and iconography, such as the title and strapline to ensure iconic and indexical signs, which links in to the theory of C S Pierce. I would also like to include sections on my website that will feature the contestants of my show, these contestants will also be seen in the video as well as the three Instagram posts. 

	IN LESSON	OUT OF LESSON
WED	Make plan and finish SoI	Properly start SoI
THU	Finish SoI	Make plan for IG posts
FRI	Submit 1st draft of SoI	Take pictures for IG posts
SAT	NOTHING	NOTHING
SUN	NOTHING	NOTHING
MON	Start IG post 1	Create plan for post 2
TUE	Miss G coming in for SoI	Submit post 1
WED	Finish post 2	Submit post 2 Plan post 3
THU	Start post 3	Complete post 3
FRI	Complete 3rd Ad	Submit production 1 (all products in appropriate media)

	MON	TUE	WED	THU	FRI	SAT	SUN
WEEK 1	Feedback session	Website start	website	website	take pictures for website
WEEK 2
WEEK 3
WEEK 4	SPORTS DAY		HE TRIP	HE TRIP	HE TRIP
WEEK 5
WEEK 6
WEEK 7					FINAL SUBMISSION

Goode and Nehuda’s 5 key features of moral panic: 

Concern: make (someone) anxious or worried. 

Hostility: hostile behaviour; unfriendliness or opposition. 

Consensus: a general agreement. 

Disproportionality: unequal or out of proportion. 

Volatility: liability to change rapidly and unpredictably, especially for the worse. 

Moral panic on case study 2: 

Concern-

Hostility-

Consensus-

Disproportionality- The statistics used here are intended to shock readers, due to the high amount of time spent and kills achieved on ‘Combat Arms.’ However, it may be argued that E-Sports competitors would spend similar amounts of time on video games, and that does not instantly determine that they too will go out and murder people. 

Volatility-

1. Why, according to the news report do investors like the video games industry so much? 

investors like the video game industry so much because the constant increase that this entertainment industry has had over the years, has earned it a great deal of ground in the financial market as an option with a positive projection. 

2. What is e-sports? 

e sports are a multiplayer video game played competitively for spectators, typically by professional gamers. 

3. How is new digital media technology changing the way that video games are accessed by consumers? 

From 2016 to now, the global mobile app gaming market grew more than any other gaming type with an expected value of $72.3 billion in 2020¹. Mobiles and tablets have influenced the structure of many industries, from retail to hospitality, and gaming technology is no different. 50% of gaming will be conducted on mobile and tablet devices¹, but with so many people able to play from the comfort of their own home. 

4. What does FPS and MMORP stand for? 

FPS= frames per second 

MMORP= massively multiplayer online role-playing game 

With one difference being between their views on active and passive audiences. 

Bandura created the ‘Media Effects’ theory which focuses on the idea that the media can directly ‘implant’ ideas into the mind of audiences. He also believed that audiences acquire attitudes, emotional responses and new styles of conduct through modelling.   

Shirky and Jenkins argued that audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other. 

A passive audience is one that enters a film and simply seeks out the film for entertainment. They see no deeper meaning or intended meaning from the director, with regards to the text. The film literally washes over them. For example, when you walk out of a film and say “Wow, the action was great in that film!”  

An active audience will look deeper into how the film is constructed. They will most likely know a substantial amount about how the film was made, other films in the franchise, the director’s previous work, the genre to which the film belongs to. They will look more at socio/political and historical contexts of the film and not simply see the film as a product made for mass consumption. For example, “Did you notice the homages made to previous films in Jurassic World? I like how the film made reference to the previous films in the genre, yet stayed original”. 

Explain the ways in which media products are thought to impact on audiences cognitively, affectively and behaviourally?  

the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.