Capitalism:

Economic/political system where a country’s trade and industry are controlled by private owners for profit instead of the state

Populism:

Political approach that aims to appeal ordinary people who feel like their concerns are being ignored by a particular established elite group

Consumerism:

A promotion of interests of consumers and the preoccupation of society with the acquisition of consumer goods

Feminism:

An advocacy of women’s rights for the equality between men and women across all aspects of life

Individualism:

Social theory favouring freedom of action for individuals over collective/state control

Self-managerialism:

Approaches of self-discipline which requires us to manage ourselves such as health and physical appearance

Neoliberalism:

A model of free market capitalism which favours reduced government spending, deregulation, globalisation, free trade and privatisation

Imperialism:

Extending a country’s power and influence through colonization, military force or through media production

Historical:

• How do media products reflect and influence historical issues/events
  • For example, a specific era where a certain type of media product would be displayed due to the influence of history at that time

Economic:

• How media producers operate through the business and financial system
• How these products differ based on their economic context through production, financial and technological opportunities/contraints
• For example, the impact this has on production budgets and their sources of funding

Cultural:

• The beliefs, meaning and practices that guide the shared behaviour of individuals of a certain group
• For example, the cultural products created by a society will reflect the time in which they are produced and enable an understanding of the ways they were made and the values and beliefs of that time

Social:

• Relationship between media producers and the society within which they operate
• For example the way in which the products reflect and construct social attitudes and portray these changes in society

Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1	Demonstrated a consistent and well-detailed answer seeking meaning behind the front cover	Need to expand more on what structuralism and deconstruction is and link it to the product	Research more into the theory and see what media products this links to the most
2	Evaluated well on the affect the television products has on the audience and what streaming services they are on	Needed to expand on the regulation side and add some statistics	Research more into how they regulate TV and what affect this has
3	Showed a clear understanding of each video game and how they are designed for audiences and introduced some theorists	Could add more theorists to support my answer and some statistics	Look online for sources that tell me some statistics that could support this question
4	Explained well on how magazines are designed for audiences and gave clear examples of it from each magazine	Add more theorists to support my answer of them possibly losing audiences	Look into the A level media book for effective theorists to support my answer to the question

Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1	Analysed well what contents were within the advertisements and able to make links to how these signs construct meaning.	Link more towards the theory and add more in-depth responses	Study the theory of signs in greater detail
2	Referred the close study products well towards the theme of representing reality and provided a historical background for both products	Add more theorists to support my answer	Search what theorists best support the products to gain a better understanding
3	Used theorists to back up my answer and provided a detailed description of how Score links to Male gaze	Present a better historical background to score to support my answer	Research more into the history behind Score in the 1960s
4	Provided a detailed answer linking scenes from the music video to Steve Neale’s theory	Should expend more on the terms presented in the question and include more key terms Steve Neale used within his theory	Pick out more terms and definitions within his theory to support my answer
5	Good explanation on the Hypodermic needle model and got 2/3 in the multiple choice.	Should of gotten all multiple choice answers correct	Learn more about the terms associated with the Postmodernist approach to the study of media
6	Used direct quotes from each newspaper, relevant to the topic to help back up my answer	Need to provide more information towards the cultural contexts and the beliefs of each newspaper	Research more into the beliefs and values of the newspapers and see what impact it has towards their responses
7	Used statistics to support my answer on distribution of Blinded by the light	Needed to provide more description towards the companies that helped distribute this film etc.	Look online to find out all the companies that helped with the distribution section

Mainly suggesting that genre is presented through Stephen Neale’s theory which is this topic has many similarities and differences. There are various types of genres such as a hybrid genre, which is genres that are mixed together such as a film comedy and a comedy musical. They both have elements of comedy to fit the criteria that the audience are expecting but there are noticeable differences within the two products which sets them apart for the audience. Stephen Neale portrays that the main tensions are between repetition and sameness versus variation and change.

Level of verisimilitude = to a certain extent where the media product can reference the real world

Narrative similarities = The recognition of defined story structures

I plan to produce two media products for set brief 6. As this set brief is based on digital media containing numerous news stories, this has taken my interest as I wish to expand my knowledge of media in broadcasted stories and to develop my skills as a journalist when I finish my studies.  This brief has grabbed my attention as I am engrossed in current affairs within the local and international area and how liberal news can substantially alter the views of an audience constructed through sensationalized headlines.  

The audience that I aim to target will be teenagers who are beginning to emerge as political voters, they will essentially be 16-18 years old, educated to Key Stage 5 and possibly looking to go onto university. In terms of Psychographic profiling (Rubicam and Young), I am targeting ‘succeeders’,’ reformers’ and ‘aspirers’. These types of roles presented in society are my main target as they all display characteristics in common, such as the desire to be successful in life and curiosity as to what impact they can achieve to change society for the better. In terms of uses and gratification, I am aiming to create products that provide information about the world that connects individuals, families and communities together through a greater awareness of social and political issues.  

The Guardian and Financial Times will be my main inspiration when it comes to creating my media products. This means that I will ensure the tone, style and register of my web pages will reflect these professional products. For example, the Financial Times uses a lot of quantitative data (numerical) often presented in graphic form, such as statistics, which I shall include on my home and two detailed web pages. In terms of audio production, I usually listen to a radio channel called Radio 4. It is a very successful media representation of broadcasting programmes to display important affairs in today’s world. For example, The Today programme, reveals various details on the current affairs of the day so again my audio products will reflect the formal tone of this news broadcast.  

I would like to make both productions to be connected in terms of content and representation, so my audio will be the same as one of my main articles from the home page, but rather include the actual voices of the people I choose to represent which were originally from my previous article. I will also use consistent branding and iconography, such as the title and strapline to ensure iconic and indexical signs (C S Pierce). As with the written articles on the blog, I intend to use a formal register of language. I would also like to include other opportunities such as sections on my website specifically for the youths to gain a wider range of knowledge in universities and jobs that are available to them to build their future. 

	In Lesson	Out of Lesson
Wed	Make Plan and Finish Statement of Intent	Complete Statement of Intent
Thurs	Research the contents of a web page + find a free website maker online	Create reports and interviews to use
Fri	Submit First Draft Statement of Intent	Sketch which news reports to use
Sat	N/A	Create headlines and stories for home page
Sun	N/A	Write the main two stories for local and international news
Mon	Take pictures for the website	Continue taking it and edit
Tue	Continue writing the two main stories	Finish writing the stories
Wed	Transfer the stories onto the website	Continue designing the home page
Thurs	Transfer the 2 stories onto two pages	Finish designing all the pages
Fri	Submit Production 1 (all products in appropriate media form)

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
Week 1	Feedback	Continue on product 1	Continue on product 1	Dr M away	Inset Day	N/A	Continue on product 1
Week 2	Continue on product 1	Continue on product 1	Start product 2	Away	Away	N/A
Week 3	Continue product 2	Continue product 2	Continue product 2	Continue product 2	Finish product 2	N/A
Week 4	Sports day	Continue on product 1	DR M HE trip	DR M HE trip	DR M HE trip	N/A
Week 5	Continue on product 1	Continue on product 1	Continue on product 1	Continue on product 2	Continue on product 2	N/A
Week 6	Check final details	Check final details	Check final details	Check final details	Check final details	N/A
Week 7	Print products out				FINAL SUBMISSION	N/A

For my front cover of the magazine, I intend to create the theme of beauty as my main style to attract readers. This will consist of makeup, beauty tips and secrets. I aim for these factors to appeal to any genders as beauty is embraced into everyday life. Beauty is known to be most popular styles amongst magazine readers, as many genders of today’s world are experimenting various techniques to use makeup. I aim to promote my front cover in the style of the gentle woman magazine as beauty is most popular amongst females and they need the sense of power and control to portray to the reader and go against stereotypes. The target audience I would like to direct my front cover to is from 18-65 years old with the gender mainly being aimed for females. I have chosen this age range due to the products and information I would like to make available as it is suitable for those in that range. Anyone younger than my target audience would not find makeup and beauty as interesting because they are too young to commit towards it and don’t have the knowledge to obtain the basic makeup skills. Whereas anyone above 65 would not feel the need to know about beauty because they would rather find out relevant information such as health and lifestyle to be applicable towards their life. As the age range starts off young, beauty becomes more of a common interest towards teens. So, I will have to make sure there is an appropriate amount of beauty information displayed, to attract the older audience and make them feel included. I have chosen Meghan Markle in the Tatler magazine as my style model because of her facial expression. Only her face being shown allows the reader to feel a connection to Meghan because of the up-close view.

I would like my title to be in front of my model because my company would need to be well known towards the audience, if I need to grab the reader’s attention in the future. Even though the title is in front of my model, it still doesn’t undermine the role of her playing as the protagonist. I would like her to have direct mode of address to portray her confidence and self-empowerment. This opposes the theory of ‘the male gaze’ by Laura Mulvey, claiming women are represented as objects that fulfil men’s pleasures of looking etc. However, I would like my model to challenge this theory by looking directly towards the audience (camera), wanting to be the looker rather than being ‘looked at’. I intend to make my model display piercing eyes towards my audience and inform them of the power that she has over drawing the audience in. I would like my colour pallet to consist of three colours, red, white and black. I aim to use red as my prime colour as it is considered as a seductive tone. This would create a sense of passion and attract the attention of the model as she would be looking at the camera in a seductive way.  

.