I have chosen brief 3 where I will be creating three movie posters to advertise a ‘coming of age’ themed film that is being presented at a film festival. In my first poster I will be showing the women who I have chosen for my film that is in a relationship and throughout the posters it demonstrates her changes through a breakup and how she changes for the better. Brief 3 really caught my interest as I believe it will be enjoyable to create three videos to promote a film with my friends and create a story line throughout the three videos. I would also like to expand my knowledge about editing and film making as it interests me a lot as I have not had the opportunity to create something like this before and have not had the experience.  

In poster one I will be showing the women that she used to be before the break up and how she used to act and how she comes across to people. The women is in a dress dress in red lighting as she was very in love at first and her relationship was going well and she was very beautiful and sexy and it shows how she changes throughout the film. I have named this piece ‘The women in shadow’ as it demonstrates the new women that she becomes which is in her shadow throughout the film and what she will turn into after her break up. Media language is the different aspects in a media product that communicates meanings to the audience. I have included a dominant signifier that is the women that is presented throughout as she is the main part in the film and the most important which shows meaning to the audience.  

In Poster 2 I have included the male who she is dating and presenting him in which a way of him walking away into the distance after disappearing into the night after ending the relationship. My posters demonstrate the scenes that occur in the film as a way of showing what may happen throughout.

Poster 3 is a picture of the new women grown up and how she has changed after a heartbreak and demonstrates that even if something bad happens it doesn’t always mean it will be bad forever as you can see she changes and matures throughout and changes in her physical features which shows that changing the way you may look or doing something different can feel relieving from the past. The theme is coming of age as it shows her changing and growing however it is also a bit of rom com that is involved as I want to incorporate more than one theme as it makes the story line a lot clearer and more interesting.

My aim for these videos is to promote and capture a more mainstream audience and capture audience attention. I will also be creating 3 other posters to represent and promote the film I have chosen.  

I will be using different camera angles and vibrant colours during the video to capture attention from audience which proves I have read through the brief and analyses it well and gone through the requirements I need.  

The videos will be available on all platforms to enable and get the most out of creating it to get it out to as many people and audience possible to attract lots of people to watch the film. It will include catchy songs and dances that make people more aware and as something specific they remember from the film. I will promote the TikTok’s on my Instagram story and create posts promoting them as we need as wide as an audience possible. 

Media language is the different aspects in a media product that communicates meanings to the audience. I have included a dominant signifier that is the women that is presented throughout as she is the main part in the film and the most important which shows meaning to the audience.  

I have chosen brief 3 in which I’m going to create a short video of a trailer to the film Palm springs to promote a film that’s being presented at a film festival. I have watched this trailer and was really intrigued about the film. Brief 3 really caught my interest as I believe it will be fun and enjoyable to create three videos to promote a film with my friends as I would really enjoy it. I would also love to expand my knowledge about editing and film making as it interests me a lot. My aim for these videos is to promote and capture a more mainstream audience and capture audience attention. I will also be creating 3 other posters to represent and promote the film I have chosen.  

I will be using different camera angles and vibrant colours during the video to capture attention from audience which proves I have read through the brief and analyses it well and gone through the requirements I need.  

The videos will be available on all platforms to enable and get the most out of creating it to get it out to as many people and audience possible to attract lots of people to watch the film. It will include catchy songs and dances that make people more aware and as something specific they remember from the film. I will promote the TikTok’s on my Instagram story and create posts promoting them as we need as wide as an audience possible.  

Statement of Intent

The project we were given was to design 2 movie posters and 3 Instagram posts online marketing campaign that includes the theme of Coming Of Age and focusing on diversity and inclusivity and teenager who chases their dreams. The target audience for my posters are between 15-30 with it being targeted towards both genders however linking to the gentlewomen magazine article my movies main acter is a woman as this portrays the perspective we have on the world.

The story I’m creating tells the story of a young women who was forced into marriage and who was fighter through the years of marriage with this horrible man and she manages to excel and to prove her worth to her husband and to achieve her goals and dreams of becoming an artist. So she steals all of his money and runs away with it to open a gallery where she is able to sell all the paintings she has created after her husband had stolen them from her. This creates a sense of power towards younger women as it shows that you have the power towards people who have done you wrong in your life and shows that you should stick up for yourself and how you should be treated. It shows that as you get older you understand more about rights, and this will hopefully inspire younger women to know how they should be treated and to not give up if they want to pursue something.

I aim to make a movie that promotes self-worth and empowerment of women and aim to tell a message of how powerful women really are. This will bring attention towards women and how the stereotype of a women is very different to what we are like. Promoting this movie is important as I want to get a message across to as many people as I can possibly to expand the knowledge and attention of women and stereotypes I the world and to bring as much attention to it as possible.

In my first movie poster it identifies what women must go through and being trapped away and feeling isolated in a forced marriage that they are not opposed to. This creates questions and intrigues people to watch as they want to know why she is trapped in there and why she is feeling this way. I will also use black and white images for this poster as it promotes the emotions of the movie more as this signifies emotions of the woman’s feelings and focuses on how dark and miserable her life is. The date of the movie’s publishing date is advertised on the front of the poster in large bold letters to promote the movies released date so that people are aware of when its released, this makes it easier for people as they have important information that they need to know clear on the front. This builds up excitement and adrenaline of when the movie is being released.

In my second poster it will have more colourful and bright colours compared to the first poster as this poster will focus on the women getting revenge and having power over her husband. This is different compared to my first poster as this poster focuses more on women and how she is stealing from her husband and taking back what is hers from the start. There will be the date the film is coming out at the bottom of the poster, so it is clear to the readers when he movie is being released so they are aware. There are reviews from different magazine articles on the film as this may influence people to watch as they have clarification and reassurance from other people that the movie is good and is worth the watch.

In my first Instagram post it will have ‘keep an eye out’ throughout the post with a picture of the wife trapped in the box and the husband planning things. This creates suspense as to what is going to happen which may intrigue people to watch the film. The theme of this Instagram post is black and white showing how her life when she was trapped away and being forced to be someone who she isn’t. I will have a ‘in cinemas soon’ in red and bold at the top so that is clear to people and the viewers that the movie will be out soon and that the red is very bold and clear so there is no confusion.

In my second Instagram post I will have ‘TICKETS OUT NOW’ in big bold letters to signify that the movie tickets will be released soon and it lets viewers aware clearly that tickets are out. I will have a cut out photo of an image and made it fully black so you can see the outline of the wife being kidnapped and feeling trapped. The black identifies that she is feeling quite dark and low which is presented in the bold black outlined image. I have the title of the movie in the bottom half of the post in red and bloody text to signify what the movie is like and the effects.