Audience targeting- Steve Neale claims that genres are created to appeal to specific audiences

Genre subversion- all genres are subject to a continuous evolution

Genre hybridity- deliberate inclusion or intertwining of conventions across a number of genres

Iconography- Mise en scene expectations, camera and editing styles

~Character driven motifs- lead characters may have defined attributes to follow genre-driven narrative arcs. All characters are defined by genres

NEA similarities and differences

For my product, I intend to produce a front cover, contents page and a double page spread for a gaming magazine in the style of PC GAMER. I have chosen brief 2 as I thoroughly enjoy spending my spare time playing video games on a variety of platforms with friends. I mainly enjoy gaming on PC, so I have gained a good understanding of the industry over the last few years.

For some of my images I will use character styles that have connotations with currently used video games as this may intrigue the reader. I will use language like that seen in other Gaming magazines. On the front cover of popular gaming magazines, a large font is often used alongside a San’s Serif font. I am going to replicate this throughout my products to match the style used previously by major gaming magazines to increase potential audience.

My target audience will be young males between the ages of 18-36 who are keen gamers and want to develop understanding of the gaming world. This audience will be interested in gaming as a hobby or those who participate in E-sports events to make money. The product will not be difficult to understand and set in a format that beginners can understand. I will make sure isn’t too complicated, yet still relevant to those who have more of an in depth understanding. It will be aimed to those with mainstreamer and explorer psychographic profiles (Rubicam and Young)

I often read PC gamer; a magazine intended for those with a key interest for gaming on a PC based platform. It is often entertaining and informing, with news about new games or updates. New products are often advertised in the magazines too.The front cover of these magazines often consists of a large image of a powerful male videogame character, and I intend for my products to also have this to mimic what has been previously produced by popular magazine companies. I believe this is used as statistically more males play videogames than females. By using a strong and powerful male character, males may use these as idols they wish to be like. This is also used in the media industry in advertising to promote products to increase sales. This will not be done in a style that may intimidate a female audience and allow it to be targeted to a wider audience. I will follow a style of digital based products but maintain a realistic standard as gamers seek for quality when it comes to graphics within their games. The industry often intends to bring the virtual world to life so characters look as similar as possible to people.

I plan to refer to a digital platform where further information is offered as media has progressed overtime across into the technological world where information is displayed online on websites and forums. This allows for the maximisation of audience as popularity of magazines has decreased overtime and popularity of online news is becoming increasingly popular. ( David Hesmondhalgh)

I am going to create 2 main movie posters and 3 Instagram posts for a movie coming out called “OFFENDER”. Both posters are meant to be posted on the online version of GQ.

 The demographic for this media product is those who have a passion for cars. Whether that be generation X that want to relive their youth experiences through nostalgia or a young child who is discovering this vast opportunity for an interest in cars. The posters will be displayed at racing events such as the British Touring Car Championship and many stages of the World Rally Championship. Both images address loud and powerful cars in fast and difficult driving conditions. The title of the movie will be in bold and a larger font to stand out from the reviews and other features of the poster. These include the names of actors and credible drivers alongside a very accomplished director as the star power who directed “Drive 2 Survive”.

Instagram posts follow a simpler format where images of the powerful cars have been taken from the movie in a relaxed and visually appealing environment. The cars are parked in large groups or solo being prepared to be driven the following evening. This connotes that the cars are just calm and visually attractive but instead the true capabilities are shown in the film. Juxtaposing this idea of calmness. The positive reviews shown in the posters and Instagram posts attract viewers when it is shown by well-respected media groups that this film is worth watching.

According to the Uses and gratification theory, audiences may be provided with a sense of personal identity through offering an experience that intrigues those who with a personal identity that may be partly rebellious. Through these posters and images, they may see themselves and relate closely to what is happening. An audience may constantly compare their lives to those in movie films and feel bad about their actions or beliefs but through these posters it may offer reassurance that they feel the same as others and can be included in an environment where they feel socially accepted. Personal relationships may develop also as audiences often engage with media texts to speak with friends about movies or shows they have seen. Through these posters audiences can use it to engage with those in the car scene which is a large, enthusiastic and still growing community.

In terms of VALS the audience of the movie poster can be described as traditionalists, those who refuse the idea of constant social change. Those who believe traditional forms of living were easier times for all. Traditionalist would be interested as those with a true passion for cars understand the feeling of speed. A key symbol in this movie poster where tyres burn with the sound of a powerful engine. These people detest the idea of change and innovation through electric cars.