The demographic of my magazine cover is for the male audience. I have chosen this to try and influence male fashion and how trends are able to vary in many magazines, this cover focusing on street fashion.  

In terms of psychographics, the audience for my magazine cover is seekers. This is because they want to be able to have individuality and show self-discovery, while actively seeking experimentation and self-gratification. This would apply to my magazine cover because I wanted to have my magazine cover help others try and experiment with their fashion and be able to express themselves through the fashion which could be shown on the cover. 

Another psychographic label for my audience would be fun seekers. In the terms of the Young Facts Study, this group of people are the type to ‘work hard, play hard and spend hard.’ This would be the correct labeling for my magazine as the focus is on male fashion, and this group have an intense sense of importance for their physical appearance and being trendy. This group of people consume media more than any other group, which would help them be a target audience for my magazine cover.  

The two-step flow theory can also be applied to my magazine cover. In this theory, it suggests that information curated from media products is from opinionated leaders who pass on interpretations of the message portrayed from the original media content to help spread it to a wider audience. This would apply to my magazine cover as the audience who will view my magazine will be able to spread word of my magazine to other people who have a similar interest in men’s fashion and how it is constantly changing with trends. 

Representation was particularly important in my media product. By using dominant signifiers in my magazine cover, such as various coverlines and the model, I can let my audience further understand what the magazine is about. I found that the model facing away from the cover helps draw attention to the magazine, allowing the audience to create a sense of mystery and grab their attention to draw them into the magazine.  

On the cover of my magazine, I had aimed to focus on street style. This was done by my model wearing more of a street styled outfit to help draw the audience’s attention to this. I had also added coverlines to be focused on how fashion is changing, about how modern fashion is being taken over by more current trends, such as street style. I had chosen to give the cover an orange tint over the image, this was to help draw attention to the magazine as it would be able to help it stand out if it were being displayed among many magazines.  

Statement of Intent

The demographic which I have chosen for my media products is females who are in their teenage years, mainly focused on those who have an interest in motor racing.  

In psychographic terms, my audience would be seekers. This group is invested in finding self-discovery and action, while also seeking excitement and experimentation. They could be seen as a group of young adults who want to see change in certain elements of society, which would help them be a part of my audience as I wanted my media product to create a different perspective in certain areas of sports which are seen as male dominated.  

Another psychographic label which is from the Young and Rubicam’s cross-cultural consumer categorisations is the reformer. The reformer has a mindset of ‘Don’t tell me what to do or what to think’ and they value their own judgement. Often perceived as intellectuals, the reformer is very socially aware, priding themselves on their tolerance to society. They lead an edge to society, seeking out authenticity and their core need in life is enlightenment.  

Therefore, with my media product I have a dynamic audience. The genre of my film poster is motor sport and therefore the different audiences I am promoting to need to be a part of diverse social groups. However, the posters and Instagram posts will be distributed to a wide range of people to try and encourage a larger, more diverse audience for the media products.  

The two-step flow theory would help promote my media products because the audience will already have an interest in coming-of-age films as there is many examples of these films already produced and have a large popularity. The way which the actors had posed on my posters allow for an image to be created of the film, allowing to encourage young females to see how women can be portrayed differently for different forms of media.  

Representation is the most important aspect in my media product. This is because the film is aiming to have a positive outlook on women in motor sport and allowing for a wider range of people to have the opportunity to see the different choices they can take in life. By using a picture of a female on my posters and Instagram posts, it helps encourage the audience to understand how the main female lead will be represented in the film. The use of different aspects in my media product will help catch the audience’s attention and help draw them into the film, my posters and Instagram posts are unique and help the audience to understand how the film could be related to themselves.  

newspaper style model