Goal for media texts should be something recognisable and familiar (utilise familiar codes and conventions) 

Subgenres are used too as for example all rock music does not sound the same so it makes sense to split it into more specific ideas e.g. alternative rock, prog rock etc

Steve Neale : key genre theorist 

. Genre based around tension of similarity and difference

. Predictability and innovation 

Familiarity in media is essential because selling something too left field won’t pick up as much interest – this is why more experimental films will use more film poster like posters, as in fitting in with the competition.

Without deliberate intent to create a creative/innovative unique take on a media text, the exam board may perceive this as “false” to the typical media product. This sort of “innovation” in the texts needs to be included in statement of intents.

More steve neale stuff

. Steve argues that genre-based categories are not fixed commodities. 

. Genres change and subdivide; fuse and die

. There are no fixed lists of ingredients that determine genre.

Repetition and Difference 

Factors used to diagnosed the genre of a product:

. Levels of verisimilitude : degree to which a product references real world

. Narrative similarities : defined story structures or formulaic narrative devices

. Character-driven motifs : audiences expect some genres to deliver explicit character-driven motifs. Lead characters might have defined attributes or follow genre-driven narrative arcs.

. Iconography : refers to mise en scene expectations as well as camera and editing styles.

. Audience targeting : Neale also highlights the way that genres are crafted to create appeal for specific audience segments.

Similarities	Differences
My magazine shall use typical and common features : Price	Focus more on vibrant colour
Date of issue	Not taking itself too seriously
Title/Artist in big stand out lettering
Image of interviewee on the cover
Simple A4 dimensions

DAY	IN LESSON	OUT OF LESSON
WED	Make a plan and finish statement of intent	Also statement
THUR	Finish statement (had no time after school yesterday)	Start writing ideas for song in the video
FRI	Plan ideas for locations/contents of the video	Submit (first draft) statement of intent
SAT	n/a	Have work so cant do much. Will expand on writing parts for the actual music before and after work.
SUN	n/a	Probably begin filming with the band on this day
MON	Start editing probs	Set the music exact to the video so as to establish the right moods and make it match the visuals better
TUES	Continue with above	Continue with above
WED	Continue with above	Continue with above
THUR	Continue with above	Song would probably be done by now
FRI		Submit Production 1 (all products in appropriate media forms)

The Daily Mail’s headline is more dramatic and straight to the point to create a feeling of worry and fear in whoever is reading- as a way to make them more invested. It makes them wish to find out the answer to the dramatic point they have expressed (in this case, the decreasing amount of patriotism in America). Guardian’s headline in comparison is more laid back and less aggressive, choosing to simply explain the theme of patriotism rather than make the reader more afraid. Another point is that both articles are presented quite differently, as the writing of the Daily Mail is very limited, more so keeping to a summarised explanation as a lot of people who would have saw the article would just be scrolling online and would not be as invested in a longer article (due to our small attention spans). That is why it is more straight to the point with only short sentences with no real paragraphs. It also features a lot of simple, to the point images along with it. Guardian, on the other hand, is much more detailed with its presentation, a lot more words and paragraphs rather than relying on the summary of the point being expressed and simple images. When the article does use images, its more so just to enhance the details of the written sections, rather than explaining the point further. For example, the Guardian article uses a picture of an American flag being waved- this picture doesn’t provide any extra information. It is just there to enhance the words, as it is kind of unrelated (it still links to patriotism but it isn’t necessarily linked to the writing).