The set brief I have chosen is Set 3, which is to create three movie posters and three TikTok videos to advertise a coming-of-age film. My target audience is mainly teenagers, aged 15 to 18, who would relate to the themes of growing up, relationships, and self-identity. I’ve chosen to use TikTok because it’s a huge platform with over one billion viewers daily and it’s one of the most popular platforms on social media at the moment, especially for my specific target audience. My film is about drama, change, and the struggles that come with being a teenager in today’s society.

I’ve looked into Laura Mulvey’s idea of the “male gaze,” which suggests that women in movies are often shown as objects for men to look at, sexualized and treated badly, i.e. women have no rights or women should stay in the kitchen and clean. However I wanted to challenge her idea in my posters and movie by making both the woman and man as equal and important to the story, as I think in the 20th century this is becoming a rising issue. Therefore, this shows I’m not reinforcing gender stereotypes and I’m showing both characters in an equal way, which challenges Mulvey’s theory.

For my first product, I have created three digital movie posters to promote my film. I have taken inspiration from the 2006 film Boy Girl Thing. I decided to use these colours for my posters as it fits the theme. It uses blue and pink colours for the title which is a stereotypical colour for ‘boy vs. girl.’ These colours highlight the relationship between the main characters. A dominant signifier is a shared object or scene that symbolizes the connection between the girl and boy, such as a park bench where they sit together, which is in my poster. This shows the boy and girl sitting on the bench to represent the relationship between two characters.

The three TikTok videos are 45-60 seconds, with clips from the film that capture what it’s about. For my first TikTok, I have created an interview with the lead actor to gather insight on what the movie’s about and learn more about the characters. For my second TikTok, I made an interview with the cast in the film and behind the scenes to see the set and what we get up to. For my trailer, I’ve included fast-paced montages, dramatic, emotional moments with dramatic music in the background. The trailer teases you with some clips from the film that give you an insight to what happens in the flim, but not too much is revealed.

Overall, my aim is to create media products that will appeal to a young audience and attract them to my film. I want my movie to stand out to it’s specific target audience. I hope my work makes people want to watch the film and connects with them on a personal level. You could link this to uses of gratification. Audiences are active seekers who seek personal (escapism, enjoyment) and social (connection) needs. I think that in my movie poster, it’s for enjoyment and escapism for the teenagers, as there are highs and lows of the characters’ journey, which could help them navigate their own complex feelings of growing up if times are tough. My film offers entertainment, the main reason for media consumption. The drama, humor, and emotional depth provide enjoyment, making it appealing for my target audience. This all relates to Katz and Blumler’s theory of uses of gratification.

https://vm.tiktok.com/ZGesFMJ7v

https://vm.tiktok.com/ZGesN3sbR

title (shes not all that)

(gossip girl)

(the beginning of the end..)

Coming-of-age films focus on the psychological and moral growth or transition of a protagonist from youth to adulthood. . My intention is to explore how these narratives often reflect the complexities of female relationships, particularly through themes of conflict, rivalry, and ultimately, Coming-of-age films serve as a mirror for adolescents navigating the tumultuous journey of growing up. They show self-discovery. I want to document girlhood, emphasizing how conflicts and arguments among female characters can act as catalysts for personal growth. My aim for this brief cross media-production (NEA), I am going to produce three 45-60 seconds TIKTOK video clip, to show behind the scenes of the film and a trailer with an interview related to the flim with girl drama and cheating. As well as a film poster to also promote and highlight the coming-of-age film, specifically target at teens, I want to relate/reference my ideas for project based on film posters targeted at teens and TikTok’s also targeted coming up as adds on their TikTok with songs playing that would attract the female teens, as movies this like peak my interest and would draw me in as I am also a teenager with idea like this – my peers also agree with this.

The film is going to be based a low-budget independent film, including specific clips from the film with a range of camera shots, angles, and movement, to establish the locations and representations. I will apply media language and knowledge by conveying meaning through signs and symbols suggested a scene is set up and filmed. Signs and symbols in media texts are polysemic which means they are open to many interpretations, Visual (things we can see), things we can hear Verbal (spoken language) Non-verbal (gestures, facial expressions, body language). Cspesis uses different sighs and semiotics – indelutcive signs that we create for media to see how we can alter media and how we can change the perspective of it which is why I have chosen to base my theme around him. Roland Barthes’ theory, particularly his concept of “The Death of the Author,” emphasizes that a text’s meaning is created by the audience rather than determined solely by the creator’s intentions. This idea is highly relevant to my TikTok movie about a romcom featuring girl drama and cheating because its encouraging viewers to interpret the characters’ conflicts and growth independently for example, the arguments and rivalries among female characters can symbolize themes of identity and empowerment, allowing audiences to connect personally with the narrative.

My products will have a target audience of teens and older females, this is because of coming-of-age films show us the growing pains of entering adulthood and womanhood (girlhood) because of how hard it can be. Teens (age 16-20) should be interested or drawn to films such as mean girls or clueless as it can relate to them within the gossip, how they dress and talk and act, therefore it will target them as coming of age films are usually centred around the themes of youth, growing up, and maturation and how they live in their day-to-day life. The NEA project will be based on coming-of-age movies, such as mean girls. A gossip movie with teenage girls, lots of drama and ‘lip-gloss’ and drama with boys. It will relate to our society today and how teens may act and be influenced by people. Coming of age movies hold a significant impact on both individual viewers and the broader culture, especially on teens and younger females as they could feel as if they relate , whatever that means good or bad, teens may feel the same way which is why I am choosing a coming of age film as I am really interested in making everyone aware of the problems women go through and how different perspectives even such as films could change that.

In my analysis, I will focus on key films that exemplify this theme, examining how the portrayal of girl fights and arguments contributes to the protagonists’ journeys. I will analyze the motivations behind these conflicts, Furthermore, I will explore the resolutions of these conflicts and how they signify a transition from naivety to a more nuanced understanding of relationships and self-identity.

Ultimately, my goal is to highlight the importance of these narratives in validating the experiences of young women and illustrating the complexities of their emotional landscapes. Through this exploration, I hope to contribute to a greater understanding of the coming-of-age genre and its powerful representation of female growth and resilience.

Active Audience Theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts.

passive-An audience that is exposed to media/marketing material but doesn’t actively engage with the content or messaging.

What is CPS in video games?

The CP System (CPシステム, shīpī shisutemu, CPS for short and retroactively known as CPS-1) is an arcade system board developed by Capcom that ran game software stored on removable daughterboards.