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Media Magazine

Analysing Netflix’s Lupin:

Quotes from the article:

‘social issues like race are foregrounded very early on, with the visual language of the series bringing it to our attention within the first two minutes.’

‘Looking at this symbolically, seeing a character from Senegal, (a country colonised by the French for centuries), stealing an artefact from the Louvre is a delightful inversion and an elegant piece of poetic justice.’

‘highlights the disparity between those working minimum wage jobs and the opulence of the Louvre, France’s premiere museum. The fact that they are watched over by predominantly white male security guards doesn’t help either.’

‘the combination of Assane’s race, class and gender that keeps him firmly at the bottom of the hierarchy. This a good example of ‘intersectionality’, which is the idea that overlapping prejudices may create barriers to a person being accepted in certain spaces.’

‘What would possess someone to ask something as nakedly racist as this question? For a moment, let put aside the massive power differentials of class and age that are clearly on display here.’

Livingstone + Lunt and the social media ban:

Quotes from the article:

‘doctors claiming social media use presents ‘a profound risk of harm’ to teenagers’ mental health, coroners’ reports increasingly citing ‘the negative effects of online content’ as a factor in teen suicides’ 

‘the ‘consumer-based’ model, which foregrounds the interests of audiences and producers through policies which promote competition, variety and opportunities for profit, and the ‘citizen-based approach’, which puts societal, democratic and public-service needs ahead of those of the individual and the media’

‘In 2004 Livingstone herself wrote in The Guardian of the need for a balanced approach ‘steering a course between the twin risks of exposing children to danger or harm’

‘end social media companies’ culture of self-regulation by placing them under government regulator Ofcom’s oversight’

‘Livingstone was part of the consultation process for the Bill and welcomed it ‘for ending society’s misplaced hope that platforms will self- regulate adequately’’ 

 

BFI

Historical:

What it means or refers to:

How media products reflect historical issues and events, e.g. through the specific era or time period in which a product is set or an era, time period or historical event that the product refers to.

Examples you must find in your products:

How media products studied are influenced by historical
contexts through intertextual references.
How media products studied can act as a means of
reflecting historical issues and events.

Economic:

What it means or refers to:

The business and financial system in which media producers operate.

How media products reflect their economic context through production, financial and technological opportunities and constraints. This may include the impact of production budgets on media products, differences between production budgets for different producers, and sources of funding.

Examples you must find in your products:

How media products reflect their economic contexts
through production, financial and technological opportunities
and constraints.
How media products differ in institutional backgrounds and
use of media language to reach different audiences.

Cultural:

What it means or refers to:

The beliefs, meanings and practices that guide the shared
behavior of individuals of a group of people within the same society. This includes the attitudes, values, habits, customs and traditions.
It also includes the cultural products created by that society at
any given time. These will reflect the time in which they are
produced and help understanding of the ways in which they were made and the values and beliefs that were in place at the time of production.

Examples you must find in your products:

How media products studied are influenced by cultural
contexts through intertextual references.
How media products studied can act as a means of
reflecting cultural issues and events.
How media products can reflect and construct cultural
attitudes towards wider issues and beliefs.

Social:

What it means or refers to:

The relationship between media producers and the society within which they operate, including the social make-up of producers and audiences.
The way in which media products reflect and construct social
attitudes, and portray social changes, conflicts, anxieties and
inequalities including the influence of changes in gender roles, of gender, racial and ethnic inequalities, and social attitudes to
sexualities.

Examples you must find in your products:

How media products studied are influenced by social
contexts through intertextual references.
How media products studied can act as a means of
reflecting social issues and events

Viewpoints and Ideologies:

Capitalism – An economic and political system in which a
country’s trade and industry are controlled by private owners for profit, rather than by the state.

This can relate to: BBC

Populism – A political approach that strives too appeal to ordinary people who feel that their concerns are
disregarded by established elite groups.

This can relate to: The Voice

Consumerism – The promotion of the interests of consumers and the preoccupation of society with the acquisition of
consumer goods.

This can relate to:

Globalisation – The processes by which businesses or other
organisations develop international influence or start operating on an international scale.

This can relate to: GQ

Patriarchy – A system of society or government in which men
hold the power and positions of social, political and economic privilege in comparison to women.

This can relate to: Score

Feminism – The advocacy of women’s rights on the grounds of
the equality between men and women across all
aspects of life.

This can relate to: The Gentlewoman

Individualism – A social theory favouring freedom of action for
individuals over collective or state control.

This can relate to: The Voice

Self-managerialism – Approaches of self discipline that require us to manage ourselves, in particular our health and physical appearance, in a disciplined way.

This can relate to: The male gaze

Neoliberalism – Neoliberalism is a model of free market capitalism that favors greatly reduced government spending,
deregulation, globalisation, free trade, and privatisation.

This can relate to: Blinded by the Light

Imperialism – Extending a country’s power and influence
through colonization, use of military force, or other means such as through media production.

This can relate to: The Daily Mail

Question reflection.

Question 2:

In order to get a hight band I need to have:

• Excellent understanding of the theoretical framework of

media demonstrated through critical engagement with the

nuanced aspects of the theories and argument.

• Excellent, detailed and accurate application of knowledge

and understanding to evaluate theories of regulation.

• Evaluation is insightful, thorough and critically informed.

• Judgements and conclusions regarding the validity of

theories of regulation are perceptive and fully supported

with detailed reference to specific aspects of the set

television products.

• Consistent, highly appropriate use of subject-specific

terminology throughout.

What I did:

• Basic understanding of the theoretical framework of media

demonstrated through engagement with more

straightforward aspects of the theories and argument; this is

likely to be limited.

• Basic application of knowledge and understanding to

evaluate theories of regulation; there is likely to be a lack of

clarity or relevance.

• There may be a tendency to simply describe features of the

set products rather than evaluate the theories.

• Judgements and conclusions are not developed and only

partially supported by reference to the set television

products.

• Occasional appropriate use of subject-specific terminology

throughout.

Question 3:

In order to get a higher band I need to have:

• Excellent analysis of the products that is detailed and

critically engages with the nuanced aspects of the

relationship between social and cultural contexts, media

producers, representations and audiences.

• Excellent and judicious application of knowledge and

understanding of the theoretical framework to analyse the

video games.

• Excellent, astute judgements and conclusions that are

consistently well supported by relevant and detailed

analysis of specific aspects of the products and precise

links to the specified contexts.

• Consistently appropriate and effective use of subject-

specific terminology throughout.

What I did:

• Satisfactory analysis of the products that is generally sound

and engages with the straightforward aspects of the

influence of the relationship between social and cultural

contexts, media producers, representations and audiences.

• Some satisfactory application of knowledge and

understanding of the theoretical framework to analyse the

video games.

• Satisfactory judgements and conclusions that are

reasonable and supported by some analysis of relevant

aspects of the products and with some links to the specified

contexts.

• Occasional appropriate use of subject-specific terminology.

Paper 2 Reflection

QuestionsWhat went well? What could be improved? What I am going to do to make the improvements
1 Application of theoretical frameworks to the unseen.  Use of subject specific terminology throughout. Make flashcards on my terminology and go through.
2 Basic application of knowledge to evaluate theories of regulation. Relevance to the question. Ask how to deconstruct the question properly in order to apply the content necessary.
3 Satisfactory analysis of the products that engages with the straightforward aspects of the
influence of the relationship between social and cultural
contexts.
 Again the relevance of the information to the question. Ask how to deconstruct the question properly in order to apply the content necessary.
4 Good, accurate knowledge of the extent to which
magazines survive through targeting specialised
audiences.
 Apply more theorists to further prove my point. Revise my theorists is order to understand them in more depth

Questions and how they should be answered.

Q1.  Three sets of signs are potentially useful (but this is only 8 marks of work):
the signs that constitute the Father Christmas, the signs that combine as
words to provide anchorage and the signs that draw significance from this
anchored context.

The Father Christmas is fairly crudely constituted (being iconic with low
motivation) by colour, styling, positioning to offer instant recognition,
reassurance, benevolence, a warm welcome and a clear focus.

Here is signification at four levels: reference (denotation), association
(connotation), myth and ideology.

The setting suggests an urban, business-oriented, consumerist Christmas.
There is warmth here but nothing particularly spiritual unless the audience
identifies a star in the east among the white spots in the sky (which may be
stars or snow and add either way to the manufactured ‘magic’).

The words provide anchorage through a tag-line (“when it comes to
Christmas, there’s no place like…Manchester”).

Q5. Demonstrate knowledge of the theoretical framework of media

Examples might include:

  • impact of TV violence
  • decline of moral standards
  • drug misuse
  • consumerism
  • impact of texting on literacy.

Q7. how media organisations maintain, including through marketing, varieties of
audiences nationally and globally

processes of production, distribution and circulation by organisations,
groups and individuals in a global context

the relationship of recent technological change and media production,
distribution and circulation

the significance of economic factors, including commercial and not-for-profit
public funding, to media industries and their products

the impact of ‘new’ digital technologies on media regulation, including the
role of individual producers

how processes of production, distribution and circulation shape media
products

cultural industries as summarised by Hesmondhalgh:
o cultural industries
o commodification
o convergence
o diversity
o innovation
o conglomeration
o vertical integration
o cultural imperialism.

Paper 1 reflection

Exam Reflection:

QuestionsWhat went well?What could be improved?What I am going to do to make the improvements
1 Being able to find signs that communicate Christmas.The use of theoristsRevise all theories. 
2 The context of ghost town
Being able to relate the unseen  Do past questions on the unseen and relate it to my set text
3 understanding the concept of the male gaze. adding more aspects about the male gaze rather than just the general  Revise score and relating it to the male gaze, a redo the question.
4 i knew the representation of Old Town Road Relating the theorist in detail revise theorists
5 I knew some vocabulary.
 Knowing the vocabulary in detail Make flashcards on vocabulary
6 Knowing the newspapers and what theorists match Understanding what the question means Look at past questions and answers.
7 Knew how industry in blinded by the light worked  Understanding what the question means  Look at past questions and answers.

statement of intent

My aim is to create engaging behind the scenes footage of a new upcoming rom-com movie also including a few scenes from the movie in the three tiktok videos. The movie will be called ‘Except You.’ I intend to include dramatic scenes of the two lovers falling apart with clips of arguments and clips of love. 

I will use representation theories such as Stuart Halls theory of representation, this is the idea that there can never be one true meaning to a media product. The reason to this is to make the audience question everything that happens in the scenes used and keep them engaged with the outcome of this movie. Another theory I will use is Blumler and Katz, Uses and gratifications theory. This theory states that there are audiences that are active in their media consumption and the media consumers choose to fulfil one or more of either; personal identity, information/education, entertainment and/or social interaction. The way i will use this is by using the idea of education and personal identity with the use of the movie being shot in a school and the two lovers are trying to find themselves i will also make sure to tie in the social interaction with the posts by asking for opinions in the comments. 

 I will use funny behind-the-scenes clips to attract my audience of 12 and over. I will also use slightly bright coloured clothes in order to draw in that younger audience. As for the over 12’s i will use some of the slightly more serious ‘scenes’ from the rom-com as well as the funny jokes made. This is a low budget independent film which means they will be working alone without any funding from major companies such as sony or disney, in order to show this it will not look too expensive but still a good enough quality to be a success. 

statement of intent

I chose to create a hair front cover for my magazine ‘roots’, in this front cover I used my fictional celebrity ‘Evie Walker’. I want my front cover to focus on helping the audience to make their hair healthy and thick by inspiring them with someone who has shiny clean hair. To also promote a strong independent woman that my audience look up to. 

In my front cover photo, I used a low camera angle to showcase my protagonist to be of high status, the woman in the photo is also making direct eye contact with the camera to assert dominance and to break that fourth wall making whoever’s reading the magazine feel as if it is personalized for them. The clothing worn by my model seems to be modest and appropriate, the reasoning of this is to attract the correct audience of women therefore making my model look so she is not being objectified. The use of the mid–motion image is to draw the audience’s attention to the magazine’s purpose rather than what the model is wearing. The pink/red shade of my model’s lips showcase the power of women rather than dragging the male gaze theory into my magazine. 

The target audience of my magazine is an age range of 16–35-year-old women. The reason for this is due to the fictional idol used on the cover as that is her age range of fans. The fact that my model is on the younger side also attracts the younger half of that audience. The use of the pink and purple purposely stereotypically attracts a female audience. 

The repetitive use of the word ‘you’ enhances the idea of making the magazine feel personalized and therefore will have the reader questioning is this for them? This is exactly what I want my front cover to do which will attract more readers for the questioning. To keep my audience engaged I used a lot of statements rather than questions as if I’m telling the audience they need this therefore drawing in a larger audience.