WEEK	PLAN
19th	review what needs to be done, and make a plan.
26th	Finish subtitles for Director interview
3rd	Film and finish trailer
10th	insert clips and finish actor interview
17th	polish all NEA ready to submit.

	In lesson	Out of lesson
WED	Make a plan + Finish SOI	Complete SOI
THU	draft up sketches for poster	find/buy appropriate props
FRI	take photos for 1st poster	Submit first draft SOI
SAT	N/A	create and edit first poster
SUN	N/A	N/A
MON	polish and refine 1st poster	take pictures for 2nd and 3rd poster
TUE	Begin creating and editing poster 2	Finish editing poster 2
WED	Begin creating and editing poster 3	Finish editing poster 3
THU	polish and refine poster 2 and 3	N/A
FRI	finish anything left unfinished and refine posters and SOI	Submit 3 posters in appropriate media form

STATEMENT OF INTENT

I have chosen this brief to promote my original coming of age film ‘My Incredible Life’. The movie itself aims to empower audience through personal struggles in life regarding bullying, and self-loathing. The promotional products aim to entice the audience into sympathising with the protagonist. 

My film will feature narrative devices such as a non-linear narrative companied by a narrator. This should help alienate the audience, forcing them into a position of self-reflection rather than pure empathy with the protagonist and becoming a passive audience. The film will also feature Todorov’s theory of equilibrium, allowing the audience to connect with the world the protagonist lives, and helping them find their resolution alongside the protagonist. The posters will feature Claud Levi Strauss’ theory of binary opposition, where the optimistic title will juxtapose the darker and more pessimistic image creating this message of ‘don’t judge a book by its cover’. 

I intend to engage with a teenage audience (aged 12-19) who possibly struggle with mental health themselves, as well as audience who enjoy a deep and emotional narrative. According to VALs psychographics, the audience I aim to reach are Seekers and Self-Expression Activators, who desire self-discovery, which is precisely what my film intends to do, as it strips away the common positivity of “I’m alright” and reveals the deeper truth, allowing the audience to discover that within themselves. Despite the fact that the film will feature a female heavy cast, the messages provided should apply to both male and female audience. 

I enjoy watching behind the scenes footage of films and TV series, and aspire to work within tv and film production, so being able to re-create what I admire on a smaller scale is the main reason that I have chosen to do this. I have watched many directors talk about the creative process for making their films, and I love hearing why certain elements were included, what the goal of the movie was which is what I aim to reflect in one of my TikTok Videos.  

Between my 3 posters I will be keeping the same format, however changing the subject and message linked below. 1 will create a false sense of positivity, another posing a question, and the final giving an unwanted answer to the question. Having these 3 posters be closely linked like this allows the audience to actively think about what these messages mean, which will intrigue them to then watch the film. The TikTok videos will feature behind the scenes, reviews and a trailer. 

	MON	TUE	WED	THU	FRI	SAT	SUN
WEEK 1	Feedback	Research film posters and revise SOI	Research TikTok film interviews and trailers	Dr M away Take photos for product 1, and begin filming	Inset day	Start filming actual film
WEEK 2	Film self interview	Film actor interview	Begin editing first interview	Edit first interview	edit first interview	Continue filming
WEEK 3	Film in studio	Begin editing second interview	edit second interview	edit second interview	revise and refine interviews	Continue filming
WEEK 4	Sports day	Begin editing Trailer	Dr M HE trip Edit trailer	Dr M HE trip Edit trailer	Dr M HE trip Edit trailer	Finish filming
WEEK 5	Look over and redo first production	Look over and redo first production	Look over and redo first production	Look over and redo first production	Look over and redo first production
WEEK 6	Make sure all filming is finished	Make sure all filming is finished	Look over and redo SOI	Finish any unfinished work	Finish any unfinished work
WEEK 7	Print things out	Final adjustments	Final Adjustments	Final Adjustments	FINAL SUBMISSIOM !!!!!!

starter)

Passive audience – People who accept media at face value without challenging, or interpreting it in their own way. These people are likely to be affected directly by the messages

Active audience – People who challenge and interpret media, they will respond to it.

1)

Bandura believed that nearly all audience were a passive audience, and were very likely to mimic anything shown to them, as they would be directly influenced. However because this was based on an experiment he devised in 1961, the internet hadn’t existed.

The introduction of the internet made Jenkins and Shirky realise audience are far more of an active audience. The internet loosened the barriers to all forms of media and communication allowing audience to collaborate with their ideas, and passive audience were now capable in becoming an active audience.

2)

1.Investors like the video game market so much as it is an ever expanding market, and has surpassed the total revenue of both music and film combined. It is also one of the fastest growing markets ever.

2.e-sports are when people compete over games, such as first person shooters or strategy games, and competitions can be held between teams, which becomes live streamed, and becoming similar to how people compete in and watch sports.

3.Video games are no longer just accessed by physical discs or game cartridges, but can be downloaded digitally, played on console or on a phone, and recently cloud games have been introduced, so you can play a game straight from a server, removing the need to wait for downloading a game, at the expense of performance quality.

4.FPS stands for First Person shooter, and MMORPG stand for Massive Multiplayer Online Role Playing Games

3)

In case study 1, the article doesn’t necessarily blame, however heavily implies that Adam’s obsessive practice in FPS games had prepared him for committing the massacre, however other problems lied with mental health issues, lack of social interaction, lack of restraint to this violent environment, etc… This is a case of DISPROPORTION as the media is twisting the facts, as the use the game evidence as it’s headline, despite that only being a factor of the whole issue.

In case study 2, the article is directly criticising some Korean’s obsessive nature over gaming, so much so that they propose direct evidence that shows it leading to the loss life in multiple cases. It mentions how member of the Korean government propose bills to restrict hours on online gaming to prevent such incidents. This is a case of CONCERN as some people have recognised are trying to tackle this issue.

4)

Case study 1 – A boy named Adam Lanza created a hugely unhealthy mindset on military style violence, one way in which he showed this was through his obsessive gameplay on FPS games, however he also suffered from mental health problems which he refused to take medication for, that combined with other factors resulted in him massacring nearly 30 people in a school.

Case study 2 – A Korean couple were jobless and gave birth to a premature baby, causing them to lose the will to live a normal life and sink nearly all their time playing a virtual life simulator. Because of this they had neglected the 3 month old baby, leaving it to die of malnourishment. Other cases had been reported of extreme uses of the internet and games in Korea such as this one.

5)

Livingstone and Lunt believe there is a need for age rating on media so that people aren’t exposed to material inappropriate for them. There is the argument to be made that people should have the freedom to explore different types of games without restriction, however these age ratings are to help children develop properly, and not be exposed to a desensitized by certain material at a young age.

7)

Guerrilla Games developed Horizon Forbidden West, with an age rating of 16

This game was developed in the Netherlands

Horizon Forbidden West is an action role-playing game where Aloy ventures into an uncharted frontier known as the Forbidden West, a post-apocalyptic version of the Western United States to investigate a mysterious plague. This is played in a third person perspective

This game was released February 18 2022

8)

EA mobile initially developed Sims FreePlay, and later Fire Monkeys Studios, with an age rating of 12

This game was developed in America

Sims FreePlay is a strategic life simulator where the player creates families and homes, and takes them on the story they create. This is played in a third person view perspective.

This game was released December 15 2011

9)

Aloy…

Challenges dominant ideologies by creating this strong female, non-sexualised protagonist. Unlike some other game producers, Guerrilla Games did not aim to make Aloy visually appealing through the male gaze.

Reinforces dominant ideologies by

Sims characters…

challenge dominant ideologies by giving the player the freedom to create a character who challenges dominant ideologies. This means that

Statement of intent

My project will be a cover for an art/intellectual magazine, titled ‘Actorfied’, exploring the unique story of an emerging local actor, and how they challenged the traditional forms of acting. This magazine is devoted to exploring actors, and ideas that break the norm. The demographic of this cover will be teenage/young adult audience who have an interest in theatre, and gripping life stories. In terms of VALs Psychographic descriptors, this magazine will be targeted at Achievers, who can relate to the bravery and success of said actor, and Activators, who seek and take in the new and expressive ideas being portrayed. 

The cover will depict the main image being multiple versions of the actor overlapping each other as they circle props and masks around them. Each prop, mask and face will be a different colour representing each of the personalities and varying styles and roles that this actor can portray. I will not focus on making the circle of props/hats symmetrical as this magazine cover tries to embrace imperfections. For sections of each cover line, I will highlight or make certain words stand out so that the main message can be brought out in a much bolder and simpler way. I want the main image to pop out to the viewer, so I will use layering of graphics, probably red paint striking across the background, which will not only separate the image from the background but will also connote an artistic theme. In one of the cover lines, I specifically would like to create a form of binary opposition, where it’ll talk about going against the norm, however the word ‘norm’ will be in a different style compared to the rest of the text on the cover, bringing across the message that being different is the only normal thing. All of this will help in presenting an abstract view on this already predefined world of acting and should help to open the viewer to wider ideas.  

The motives for the audience that I am exploiting through this magazine cover is personal identity. According to the Uses and Gratifications theory, personal identity is something that the viewer will be able to see in themselves through the media text, and in this case, the magazine cover could inspire the viewer to experiment and try something new, unorthodox, brave, just like this cover is doing, just like what the actor’s message is trying to bring across. This cover also explores embracing difference, which will be heavily highlighted in the cover lines as well as a wide variety of unusual colours and visuals. 

 My project will be a digital campaign promoting the film ‘Loves Lost’ a dark, romantic murder mystery about a woman who is looking for her lover who has recently been declared missing alongside her two exes. This will be consisting of 2 movie posters and 3 Instagram posts. The demographic of these posters and posts will be teenage/young adult female audience who enjoy reading novels.

These will be presented in the Gentlewoman magazine, as the audience there consists of intellectual young female adults, and the romance/murder mystery themes suit this audience well. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people thrive on their hard work and look for self-discovery and achievement. These are the type of people who the promotional material is aimed at because (especially with the Instagram posts) they encourage active thinking and problem solving which becomes an important theme in the movies. 

 These posters will promote a diversifying and inclusive film. Both posters will depict the protagonist with a disturbing Greek tragedy mask on. The use of Greek masks, scribbles and atmospheric setting will convey strong overtones of suspense and mystery.  Contemporary youth culture will mix with traditional forms of murder aesthetics. The use of Greek masks in specific connote to features of the traditional structure of an Ancient Greek Tragedy, such as the ‘Tragic Hero’, and ‘Hubris’. The use of a female protagonist, dark colours and Greek masks will evoke the intellectual and inquisitive attitude of the Gentlewoman magazine. The title of the film will feature on the bottom of the posters, in a pin and string format, accompanied by esteemed critic reviews on one of the posters. The other poster applies formatting, in which it’ll label itself as a “heart tugging story” featuring just above the title.

The Instagram posts will follow a more complex and narrative format: a crime board with pictures of the missing victims accompanied by several other pictures of culprits, possible weapons, places last seen, etc… all connected with string. This encourages people to engage with the promotional material, connoting darker truths. The textual components will emphasize the release date, a Rotten Tomatoes mark and a positive review on a newspaper by a well-known media conglomerate. 

 The motives for the audience that I am exploiting through this digital campaign is Personal Identity, one of the four categories in the Uses and Gratifications Theory. The material explores and focuses on characters, their development throughout, and the journey they have taken, ups and downs. Having the characters be the main focal point in this campaign makes this point clear to the audience. The posters and posts explore LGBTQ relationships, heartbreaks, and the anxiety and depression of losing someone you loved which the audience should be able to relate to.    

Traditional: MOVIE POSTER

Digital: INSTAGRAM/ROTTEN TOMATOES

Liberal theory of the press

This theory basically states that the press should have a freedom of speech and be able to scrutinize the government.

This is because they would not be funded by the government or any other large industries, allowing them not to be held by bias opinions.

This type of press is regulated on a consumer basis, meaning they will take in opinions from the public, and change accordingly. They also act as a mouthpiece for the public too, with the public tribune, taking in public opinions about people in power, and stating those in their newspapers. This also means they’re not regulated by the government and have more freedom to speak about them.

Watchdogs

Watchdogs are a function within the media that protect the public from power. This is done by journalists who speak up about wrongdoings done by the government and other power figures without being restricted on what they’re allowed to say.

examples:

Consumer based approach:

• diversifies the media to a wide range of consumers.
• audience have to trust their own judgment more.
• content is made for specific benefits of the consumer, e.g. news and education.

Citizen based approach:

• consistent standards must be met, and issues are dealt with fairly and objectively.
• critical and accusational of government actions

https://www.theguardian.com/film/2023/nov/27/battle-over-britain-review-spitfires-tin-hat-production

https://www.dailymail.co.uk/news/article-12211075/UK-military-left-reliant-conscripts-mercenaries-without-change-pay-conditions.html