I have chosen to create a music video as it immediately caught my attention whilst going through the briefs and I see it as something that I would really enjoy making. I also want to improve my skills on editing. My aims for my music video are to create a visually capturing concept that appeals to a more mainstream audience, so they return to the song and create a wider loyal fan base for the upcoming artist. I also want to show the artists personality more through the video and display their stage presence to increase sales on tours and increase loyal listeners. I aim to have dancers with catchy choreography in parts of the song which could become a trend on social media, for example TikTok, this would lead people back to my video and it also creates interest. 

During my music video I will showcase my knowledge. Firstly, by using a different range of camera angles, this shows I have read the brief and can understand how to do this. I will have the focus being on my solo artist, showing she is the dominant signifier. This makes sure most of the attention is on them and not the dancers in the background. I will achieve this by using a range of lighting techniques and being selective about the staging throughout the video. I also want to include elements of star power, for example including a surprise guest in my video to entice more viewers.

My video is aimed at a younger audience, roughly between 13-25. I would reach this audience by using vibrant colours to keep them engaged and also using trendy clothing for the artist and background dancers. I would also make sure there is high energy from the performers with catchy choreography that could hopefully become a trend on different social media platforms, specifically TikTok as it is heavily based on music and dancing.

 I would make my video accessible on all social media platforms. I would publish it on YouTube and create Tiktok videos with a catchy dance using the song to attract people to watch the full video on YouTube. Additionally, I would copy the link onto an Instagram story and make it easy to just tap the link and just watch the video. I would use star power again here and have other famous people who aim their content at a similar audience to me to generate more viewers.  

By using all these techniques to create my music video I will demonstrate my knowledge and understanding of media and my ability to create a successful and entertaining music video for youths.  

I am designing and promoting a magazine cover about makeup and beauty.  This magazine promotes natural makeup and natural beauty to make people feel more confident in their skin, one of the reasons it’s called ‘SKINS.’ My inspiration for this was the magazine ‘Cosmetics.’ My model is a fictional model ‘Evie Walker.’ In this front cover i am promoting a new product of lip oil. 

Walker is purposely wearing little to no makeup in this picture to try and change societies view of women. To make people love themselves and stop society believing they need makeup to be pretty. This also makes the lip oil get more attention as the readers aren’t distracted by anything else. By her holding the lip oil it also makes people intrigued and get drawn to the packaging and aesthetics of the product. The model is also representing herself as an advocate for this idea and she supports it. 

My target audience for this is predominantly women of 16-30. The reason it is targeted at these younger ages is because people who are influencers on social media can change girls’ views on beauty as they are all over social media. The model Evie Walker also reposted this on all her social media platforms promoting the new lip oil, increasing readers and buyers.  

 In my magazine cover you can see it says ‘clean beauty issue’ this demonstrates a no makeup; makeup look which is a lot more realistic and achievable for young women and girls. The background is also a beige colour promoting the minimalistic idea, along with subtle white writing on one side. By having the product in the photo just underneath her lips promotes the product and intrigues people to buy it to test it out. I took the picture horizontally and left space on the left side to write information and market the magazine, so it is clearly seen and easy to read. It is a close and intimate photo with a direct address. This entices the viewers and links nicely with the theme of the magazine and the clean look to it.  

Magazine front cover

• include credit information
• use the gentlewomen or GQ
• make sure the format is right
• more detail about the ratings etc
• closely use the style model
• spend plenty of time refining, adapting, editing, changing, altering my work to ensure the fine details are completely covered in my work and not just the main elements.

I am promoting the film ‘Just one chance.’ It is a film about a pair of best friends in a small town who want to make something of themselves but where they live, and their backgrounds make it difficult. Their school doesn’t really bother with them even though they are incredibly smart. They are hit with many obstacles along their journey but one day they are discovered by a big producer who comes to the school to give a speech to the children. They are in a drama class as the director walks past and he suddenly sees their potential. They have one shot to make it, but they must leave everything behind, their family, friends, and their whole lives for this chance. I have promoted this by making a film poster and Instagram posts to advertise.  

My target audience for this film is young/teenage girls. This is because the protagonists are both girls at it shows a relatable insight into secondary school and how females in society are treated. These posters will be in Teen Vogue as a huge population of my target audience read these magazines. In terms of VALs Psychographic descriptors, these posters and posts will be targeted at the “Seekers” and “Achievers”. These people are hardworking and determined; they want to do something in life, they look for self-improvement and success. These are the type of people who the promotional material is aimed at because (especially with the Instagram posts) they encourage active thinking and problem solving which becomes an important theme in the movies.  

My film poster shows two girls in a school running away from the camera. This symbolizes them running away from their boring, unfulfilled lives toward a better future for them. The title of the film is clearly shown in bold white writing so it’s clear and outstanding. There are lists of quotes about the movie to make it intriguing and promote the film in the best possible way. It also features the release date of the film to create anticipation and a large audience as soon as it comes out in cinemas.  

The Instagram posts show each protagonist with a short background about their acting career and their names in bold black writing. It includes films they have been in before which is a good marketing technique, as if anyone has watched those films and enjoyed it would interest them to see this one.  

The motives for the audience I am exploiting through these posters and posts is giving them hope and letting people live through the characters. The materials explore different themes such as identity, self-improvement, luck, happiness and most importantly hope.