Viewpoints and Ideologies

Capitalism

Economic and Political system where a countries trade and industry are controlled by a private owner. The intent is for private profit insted of for the state.

Populism

Political approach that aims to recognise and appeal to normal people who feel that their concerns are ignored by established elite groups.

Consumerism

The promotion of the interests of consumers. This is the idea that media products target the interests of their consumers to create products that they would enjoy.

Globalisation

The process of a business or organisation developing international relationships/influence in order to operate on an international scale.

Patriarchy

A societal belief that men hold the most power and positions of social, political and economic privilages when compared to women.

Feminism

The premotion of womens rights in order to form equality across all aspects of life between men and women.

Individualism

A social view that individuals should have freedom over their own actions rather than being restricted over collective/state control.

Self-managerialism

An approach of self discipline where we are required to manage are selfs in aspects of life such as health and physical appearance.

Neoliberalism

A model of free market capitalism that premotes greatly reduced government spending, deregulation, globalisation, free trade and privatisation.

Imperialism

Expanding the power and influence of a country through colonisation, use of military force or other means like media production.

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