| Media Language | Media Industry |
| Neale- Genre Baudrillard- Post Modernism Todorov- Narrative Barthes- Semiotics Levi Strauss- Structuralism | Livingstone and Lunt- Regulation Curran and Seaton- Power + Media Hesmondhalgh- Cultural industries |
| Media Representation | Media Audiences |
| Van Zoonen- Feminism Gilroy- Postcolonialism bell hooks- Intersectionality Butler- Gender Performativity David Gauntlet- Identity | Clay Shirky- End of Audience Henry Jenkins- Fandom Gerbener- Cultivation theory |
