To get from a B to and A, I would need to get 6 more marks.

question 1.

On this magazine cover, juxtaposing signs can be denoted through the use of the actor’s muscular and masculine body, and the use of the dress covering his lower half and venerable facial expression. This questions the masculinity of the man being presented, enticing the audience to read further into this enigmatic person.

The magazine also uses recognisable signs and codes to help promote its sale. Here they use an actor who some may recognise as the main image on the cover, and doing would draw that specific audience into reading the magazine as they make links between him and other pieces of work he’s been in.

The cover of the magazine is also very minimal, using only the brand name, actor & photographers name, and the issue to anchor its meanings to its audience. Doing so not only allows more focus and analysis to be on the subject, but also to differ itself from other magazines, presenting itself as alternative.

Combining these contrasting signs and recognisable codes helps make this a form brand advertisement. The name ‘MAN ABOUT TOWN’ becomes more recognisable to the audience, and the use of alternative aesthetics and gender fluidity will attract a specific of audience, enticing them to read more of their magazines.