| Media Language Barthes- Semiotics Strauss- Structuralism Todorv- Narratology Neale- Genre Baudrillard- Post-Modernism | Media Representation’s Gauntlett- Identity Butler- Gender Performativity Hooks- Intersectionality Gilroy- Ethnicity & Post-Colonial Van Zoonen- Feminist Hall- Representation |
| Media Audiences Gerbner- Cultivation Hall–Reception Shirky- End Of Audience Jenkins- Fandom Bandura- Media Effects | Media Industries Hesmondhalgh- Cultural Industries Curran & Seaton- Power & Media Livingstone & Lunt- Regulation |