I am producing 2 media products for set brief 5. My aim for these products is to raise awareness about social health issues, such as vaping as I think it has become very popular for youths over the past few years. I wanted to take up this brief because I am very interested in the use of Tiktok to help spread social or political awareness and information. I also think that campaigns have been very useful for many years and are successful at circulating knowledge.

It is really important that I have a target audience in mind, so the audience I am targeting will be teenagers as I feel like vaping is most popular around that age, essentially, they will be 15-18 years old. In terms of Psychographic profiling (Rubicam and Young), I will be targeting the ‘strugglers’ and ‘explorers’. In terms of uses and gratifications, I am aiming to create products that provide information about the real world and how we can change young people’s lives. Therefore, my aim is to create products that young people and teenagers find entertaining and will keep them engaged. I have decided to use Tiktok as a way of spreading awareness because it is a huge media platform that over 1 billion people use, mostly teenagers/young adults. As I often use Tiktok, I understand what the formality and themes are like, so I will stick to these ideas and styles. I also understand that campaigns and websites are a lot more formal than audio style media products, therefore, I will ensure that the style, tone and register of my web pages will reflect these professional products. As I like listening to podcasts regularly, I understand that my podcast will need to include a theme, an audio logo and special guests.

I want to connect both productions in terms of content and representation, so I will be using the same participants for both the photos for the campaign and the Tiktok videos. I will also include consistent iconography to ensure the theme of my brief is well produced and easy to understand for young people. To do this, I will ensure to use dominant signifiers throughout both products which will support the main message of the product.