statement of intent

I chose to create a hair front cover for my magazine ‘roots’, in this front cover I used my fictional celebrity ‘Evie Walker’. I want my front cover to focus on helping the audience to make their hair healthy and thick by inspiring them with someone who has shiny clean hair. To also promote a strong independent woman that my audience look up to. 

In my front cover photo, I used a low camera angle to showcase my protagonist to be of high status, the woman in the photo is also making direct eye contact with the camera to assert dominance and to break that fourth wall making whoever’s reading the magazine feel as if it is personalized for them. The clothing worn by my model seems to be modest and appropriate, the reasoning of this is to attract the correct audience of women therefore making my model look so she is not being objectified. The use of the mid–motion image is to draw the audience’s attention to the magazine’s purpose rather than what the model is wearing. The pink/red shade of my model’s lips showcase the power of women rather than dragging the male gaze theory into my magazine. 

The target audience of my magazine is an age range of 16–35-year-old women. The reason for this is due to the fictional idol used on the cover as that is her age range of fans. The fact that my model is on the younger side also attracts the younger half of that audience. The use of the pink and purple purposely stereotypically attracts a female audience. 

The repetitive use of the word ‘you’ enhances the idea of making the magazine feel personalized and therefore will have the reader questioning is this for them? This is exactly what I want my front cover to do which will attract more readers for the questioning. To keep my audience engaged I used a lot of statements rather than questions as if I’m telling the audience they need this therefore drawing in a larger audience. 

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