I am going to create 2 main movie posters and 3 Instagram posts for a movie coming out called “OFFENDER”. Both posters are meant to be posted on the online version of GQ.

 The demographic for this media product is those who have a passion for cars. Whether that be generation X that want to relive their youth experiences through nostalgia or a young child who is discovering this vast opportunity for an interest in cars. The posters will be displayed at racing events such as the British Touring Car Championship and many stages of the World Rally Championship. Both images address loud and powerful cars in fast and difficult driving conditions. The title of the movie will be in bold and a larger font to stand out from the reviews and other features of the poster. These include the names of actors and credible drivers alongside a very accomplished director as the star power who directed “Drive 2 Survive”.

Instagram posts follow a simpler format where images of the powerful cars have been taken from the movie in a relaxed and visually appealing environment. The cars are parked in large groups or solo being prepared to be driven the following evening. This connotes that the cars are just calm and visually attractive but instead the true capabilities are shown in the film. Juxtaposing this idea of calmness. The positive reviews shown in the posters and Instagram posts attract viewers when it is shown by well-respected media groups that this film is worth watching.

According to the Uses and gratification theory, audiences may be provided with a sense of personal identity through offering an experience that intrigues those who with a personal identity that may be partly rebellious. Through these posters and images, they may see themselves and relate closely to what is happening. An audience may constantly compare their lives to those in movie films and feel bad about their actions or beliefs but through these posters it may offer reassurance that they feel the same as others and can be included in an environment where they feel socially accepted. Personal relationships may develop also as audiences often engage with media texts to speak with friends about movies or shows they have seen. Through these posters audiences can use it to engage with those in the car scene which is a large, enthusiastic and still growing community.

In terms of VALS the audience of the movie poster can be described as traditionalists, those who refuse the idea of constant social change. Those who believe traditional forms of living were easier times for all. Traditionalist would be interested as those with a true passion for cars understand the feeling of speed. A key symbol in this movie poster where tyres burn with the sound of a powerful engine. These people detest the idea of change and innovation through electric cars.