I intend to create two movie posters that will highlight two different lives that the protagonist. I will also create a series of three Instagram posts alongside my two movie posters to promote the movie and make it be able to reach a wider audience.
The target demographic for my media products is both males and females, however dominantly males, in their mid-late teens and early twenties. This is because the movie is inspired by the music of Santan Dave, who is popular amongst these demographics. They also would relate to the age of the protagonists as he is in his late teens in the setting of the movie. These two factors will help attract these two demographics which it is intended to do.
My target audience appreciate the music of Santan Dave and his urban style. There is also a secondary audience of an older generation of both men and females but still targeted at men who appreciate the music of Santan Dave but also, they may have similar experiences to the main protagonists in their past. Due to having two different demographics my movie posters will differ in style to accommodate for the varying demographic.
The title of my movie “split decision” is a powerful yet simple representation of my film as it describes the protagonist decisions as he is being told to do one thing by his parents but wants to do another which is why his decisions are split. The title also relates to the artist of Santan Dave, whom this movie is inspired by because he is the title “Split Decision” is also an EP made by Dave in 2023. The title is a simple title, but this is key as the target demographic is known for having a shorter attention spam, so a short title will help to entice the audience.
My first movie poster will be a two-tone poster, one side of the poster will be a pink background with swirls that will fade into a deep pink/grey side. I will use two original photos that are combined with half and half with the protagonists wearing two different outfits to represent the two different lives he lives in the film. This poster will be interesting and will entice the main demographic. My seconds poster will be a plain solid colour background with a dominant signifier of the main character in the middle. In this image the character will be wearing formal attire layered by streetwear to highlight that he has different identities that he may often have to mask. This poster being plane will target the secondary demographic due to its plane nature that will simple and easy to understand for this demographic.
The theory of two-step will be implemented as the movie posters will also be shared with music artist who have featured in songs with Dave, this is useful because they often influence the demographic of my media products, so this will ensure they are able to be widespread and receive traction.
