School Target grade: C

Current grade: B

Predicted: B

My target: A

Mock paper 1 : 62

Mock paper 2 : 61

NEA: 50

Total: 183

Need for A: 183

(need to gain more marks on coursework and video game Q)

Capitalism– Capitalism is an economic and political system where the country’s businesses and industries are owned by private individuals or companies, rather than the government, with the goal of making a profit. Relates to Lupin

Populism– it refers to the way media portrays and appeals to concerns, needs and emotions of ordinary people. Simplifying complex issues to make them more relatable. Can be applied to Ghost Town

Consumerism– refers to the idea of promoting and encourage people to buy goods and services. Applied to Score hair cream where they are promoting 1 specific product to entice consumers.

Globalisation– the process of ideas, information and media content being shared and spread across the world. Connecting countries and cultures, more interconnected world. This can be applied to Blinded By The Light

Patriarchy– where men hold more power and influence women in society, the imbalance often reflects in the media. The men is shown in dominant roles. How media reinforces traditional gender roles, males are prioritised. This is shown in Score hair cream where the product is advertised to men and the women are the main eye objective.

Feminism– refers to how the media represent women and gender issues. Focuses on challenging stereotypes, promoting gender equality, and giving a voice to women. can be applied to Horizon Forbidden West as the women is the main protagonist.

Individualism– focus on personal freedom, independence and the idea that people should prioritise their own goals over a group of peoples needs. Media portrays individualism by celebrating peoples success stories. This can influence how people view their role in society and importance of personal identity. The Guardian and Daily Mail.

Self-managerialism – the idea of individuals taking responsibility for managing and promoting their own careers or work. Emphasises personal accountability, in media people expect to ‘manage’ own brand, reputation and success’s. Think for themselves. The Guardian is regulated on its own.

Neoliberalism– the economic and political philosophy that promotes free markets, reduces government intervention. Emphasises individuals responsibility over collective welfare. Media should run like a business, driven by profit rather than public service. Lead to content that prioritises profit driven goals over diverse, public interest programming.

Imperialism– the powerful countries or culture dominate and influence less powerful ones through media. Eg US, or Europe, often spread their values, ideologies, resulting in a one-sided view of the world, where the perspectives of powerful nations are prioritised.

4 different approaches: Historical, Economic, Cultural, Social

Capitalism	A system where private individuals or businesses own capital goods.
Populism	The idea that society is split into two groups at odds with one another-“the pure people” and “the corrupt elite”.
Consumerism	The belief that excessive consumption of goods has a positive effect on the economy and that companies should create goods that customers want most.
Globalisation	The speed up of movements and exchanges, the way the world has become more interconnected. Refers how people communicate as well as world trade, etc. international investment and the sharing of ideas.
Patriarchy	A system in governance that the eldest son/father is head of the family, positions of authority held by men.
Feminism	belief in equal right for women and for respect, creating opportunities for women.
Individualism	Belief that every person is self-reliant and unique.
Self-managerialism	The ability to regulate behaviours, thoughts and emotions in a way that better serves you/ your work.
Neoliberalism	Refers to market-orientated reform policies like eliminating price controls.
Imperialism	When a country extends it’s power into other territories for political/economic gain.

Capitalism – The private ownership and operating of companies that aim to be profitable, as can be seen with commercial products like Netflix (in relation to Lupin).

Populism – Accounting for the majority of people/average society as opposed to elitists who are in high positions of power (which can be applied to Ghost Town’s commentary on Thatcher’s leadership).

Consumerism – The production of texts in order to try and sell goods to audiences through targeted advertising. This approach is taken to Score’s hair cream advert which is directly presenting a specific item that producers are encouraging consumers to buy.

Globalisation – The international expansion of businesses/companies or their influence in order to reach a larger audience. This can perhaps be seen with Bend it Films’ ‘Blinded by the Light’ getting distribution outside of the UK via New Line Cinema.

Patriarchy – A male dominated society that sees women as inferior human beings and doesn’t put them in positions of power. This can be applied to Score’s sexist depiction of women who look up and reach out to the male protagonist, which challenged the early emergence of second wave feminism that began in the late 1960s.

Feminism – The support for complete equality between men and women and challenging ideologies surrounding what women can and cannot do. This can link to a text like Horizon Forbidden West, which breaks stereotypical representations of women in video games by having a female hero who isn’t presented in a sexualized manner.

Individualism – political and social beliefs supporting the importance of people as singular entities and not components of a collective society under state control. This may be applied to newspapers like The Guardian and The Daily Mail giving readers the opportunity to interact with their online products through comments and have their own voices heard.

Self-managerialism – the idea of disciplining yourself and knowing what you should/shouldn’t do, and acting to meet those values. Can be seen with The Guardian’s approach to self regulation as opposed to a third party regulatory body like IPSO doing it for them.

Neoliberalism – Reducing state power through privatisation, deregulation, etc. Can perhaps be applied to Lupin/The Responder, Lupin being available on the private, worldwide operating streaming service Netflix whereas The Responder received a traditional broadcast release on the state-funded (via TV license) BBC One channel in a post-watershed time slot to meet legislation/Ofcom rules.

Imperialism – The idea of a takeover/colonizing of a country by another through either militant force or media production. Can be interpreted from the exotic jungle setting of the Score advert despite the protagonist being a white man (presumably British).

Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1 U	used 1 media theorist	use more theorists more media language write more link back directly to question	revise key words that could come up in this question revise theorists that could be applicable to many things Structuralist ideas: deconstruction cultural codes.
2 D	used theorists that directly link to the CSPs	key words specific facts about CSPs need to be used talk about: media industries, language, audience and representations specific relevance to television	learn the CSPs into more detail revise the television industry specifically linked to my CSPs
3 A	Excellent analysis of the products that is detailed and critically engages with the nuanced aspects of the relationship between social and cultural contexts, media producers, representations and audiences
4 C	specific theorists that link to the CSPs	more specific knowledge about the CSPs media industries, audiences, representations and language	study the CSPs in more detail

Wednesday 12th – Theory Grid

MEDIA LANGUAGE Bathes-Semiotics Todorov-Narratology Bauldriard-Post modernism Neale-Genre	MEDIA REPRESENTATION Gauntlet-Identity Butler-Gender Performativity Hooks-Intersexuality Hall-Representation Van Zoonen-Feminist Gilroy-Ethnicity & Post colonial
MEDIA AUDIENCES Gerbner-Cultivation theory Hall-Reception Bandura-Media Effects Shirky-End of Audience Jenkins-Fandom	MEDIA INDUSTRIES Hesmondhalgh-Cultural Industries Curran and Seaton-Power & Media Livingstone and Lunt-Regulation

To get from a B to and A, I would need to get 6 more marks.

question 1.

On this magazine cover, juxtaposing signs can be denoted through the use of the actor’s muscular and masculine body, and the use of the dress covering his lower half and venerable facial expression. This questions the masculinity of the man being presented, enticing the audience to read further into this enigmatic person.

The magazine also uses recognisable signs and codes to help promote its sale. Here they use an actor who some may recognise as the main image on the cover, and doing would draw that specific audience into reading the magazine as they make links between him and other pieces of work he’s been in.

The cover of the magazine is also very minimal, using only the brand name, actor & photographers name, and the issue to anchor its meanings to its audience. Doing so not only allows more focus and analysis to be on the subject, but also to differ itself from other magazines, presenting itself as alternative.

Combining these contrasting signs and recognisable codes helps make this a form brand advertisement. The name ‘MAN ABOUT TOWN’ becomes more recognisable to the audience, and the use of alternative aesthetics and gender fluidity will attract a specific of audience, enticing them to read more of their magazines.

Girlhood, Feminism, & Union in Photography

1. How Girls Are Represented
   • Breaking stereotypes: Showing girls as strong, independent, and real.
   • Body image: Challenging the unrealistic beauty standards society sets for women.
2. Feminist Photography
   • Female Gaze: Women behind the camera telling their own stories, not just being objectified.
   • Body Autonomy: Capturing women owning their image, showing they’re in control.
   • Self-expression: Photography that shows girls and women in their true, unfiltered selves.
3. Social Media & Feminism
   • Platforms like Instagram allow girls to share their stories and fight for what they believe in.
   • #MeToo: Social media as a space to raise awareness about harassment and inspire others to speak out.
   • Breaking the “perfect” image: Embracing authenticity over curated, filtered perfection.
4. Union of Girlhood & Feminism
   • Growing Up: Photography capturing the journey from girlhood to womanhood, embracing the ups and downs.
   • Breaking norms: Photos of girls and women standing up against society’s expectations.
   • Solidarity: How girlhood and feminism often unite to challenge gender norms, supporting each other in the fight for equality.
5. Influence of Feminism in History
   • The suffragists fought for women’s rights, and today’s photography continues to carry their message, amplifying women’s voices.
   • Union and Change: Feminism, girlhood, and solidarity in photography come together to spark change and inspire a new generation.

The theme for the final exam in photography is ‘Union’..

What is the simple definition of union?

1. : an act or instance of uniting or joining two or more things into one. especially : the formation of a single political unit from two or more separate and individual units.

I am going to start my project based around feminism and girlhood.

What do the terms mean by feminism and girlhood?

Feminism in Photography focuses on challenging gender stereotypes and how women are portrayed.

It includes:

Reclaiming the female gaze, where women are shown from their own perspective, not just as objects for male viewers/pleasure.

• Challenging gender roles and depicting women in complex ways rather than just sexually.
• Body politics, exploring themes like body image and how we are depicted compared to men.

Famous feminist photographers’; Cindy Sherman, who focuses on issues like identity and self-representation.

Girlhood refers to the period of a girl’s life, focusing on her experiences, development, and social identity as she grows up. It’s not just about biological growth but also the social expectations, challenges, and roles associated with being a girl in society.

The term often explores themes like:

• Social conditioning, where societal norms influence how girls are expected to behave, look, and interact.
• Gender identity, examining how girls develop their understanding of themselves and their place in the world.

What’s the history behind this concept?

Historically, girlhood was defined by unspoken societal roles, with girls primarily prepared for domestic life as wives and mothers, often with limited education (cooking and cleaning for their husbands and kids, stay at home mums). In the late 19th and early 20th centuries, feminism and the women’s rights movement began challenging these traditional views, advocating for girls’ education and opportunities outside the home, you could even start to think about the suffragists were by they were the ones who fought for women to have the right to vote, pushing back against old-school ideas about what women could and couldn’t do. They made a huge impact, and their efforts set the stage for today’s movements that focus on empowering girls and women, helping them claim their rights, get an education, and have a voice in the world. Here are some images from the suffragists protest.

Feminism is still a big fight in today’s world, with protests and social media being powerful tools for change. A good example of this is the #MeToo movement, where women can share their stories about sexual harassment or assault online. By speaking out, they not only help others who might relate but also inspire more people to come forward and raise awareness about these issues.

I want to create images like these..

These images all show how girls are portyed and grown, not just by men but by women too. I want to try and challenge these ideas and try put a stop to this as it shouldn’t be seen as the norm anymore and we should be moving forward as a society. This is why I have chosen to girlhood and fermium for my union project as we can all be seen as a group/union and we all need to stick together as one.

Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1	Application of knowledge in relation to question	Use more media language to back points made	Going over terminology and using it in questions
2	General understanding of csps and reegulation around them	More specific knowledge on the csps and regulation theories	Look more into the television csps and regulation theories
3	Understanding of the social and cultural contexts	Present the correlations of the video games to representing social and cultural contexts better	Go over csps looking into specifically social and cultural parts of it
4	General understaing of the magazines	More specific knowledge on the target audiences of the products and use theories in media audiences	Go over csps and media audience csp