| Media Language: Baudrillard- Post Modernism Neale- Genre Todarov- Narrative Barthes- Semiotics Levi Strauss- Structuralism | Media representation: Van Zoonen- Feminism Gilroy- Postcolonialism bell hooks- Intersectionality Butler- Gender Performativity David Gauntlett- Identity |
| Media audiences: Clay Shirky- End of Audience Albert Bandura- SLT Henry Jenkins- Fandom Gerbener- Cultivation theory | Media industry: Livingstone and Lunt- Regulation Curran and Seaton- Power + Media Hesmondhalgh- Cultural industries |
