School Target grade: C

Current grade: B

Predicted: B

My target: A

Mock paper 1 : 62

Mock paper 2 : 61

NEA: 50

Total: 183

Need for A: 183

(need to gain more marks on coursework and video game Q)

Capitalism– Capitalism is an economic and political system where the country’s businesses and industries are owned by private individuals or companies, rather than the government, with the goal of making a profit. Relates to Lupin

Populism– it refers to the way media portrays and appeals to concerns, needs and emotions of ordinary people. Simplifying complex issues to make them more relatable. Can be applied to Ghost Town

Consumerism– refers to the idea of promoting and encourage people to buy goods and services. Applied to Score hair cream where they are promoting 1 specific product to entice consumers.

Globalisation– the process of ideas, information and media content being shared and spread across the world. Connecting countries and cultures, more interconnected world. This can be applied to Blinded By The Light

Patriarchy– where men hold more power and influence women in society, the imbalance often reflects in the media. The men is shown in dominant roles. How media reinforces traditional gender roles, males are prioritised. This is shown in Score hair cream where the product is advertised to men and the women are the main eye objective.

Feminism– refers to how the media represent women and gender issues. Focuses on challenging stereotypes, promoting gender equality, and giving a voice to women. can be applied to Horizon Forbidden West as the women is the main protagonist.

Individualism– focus on personal freedom, independence and the idea that people should prioritise their own goals over a group of peoples needs. Media portrays individualism by celebrating peoples success stories. This can influence how people view their role in society and importance of personal identity. The Guardian and Daily Mail.

Self-managerialism – the idea of individuals taking responsibility for managing and promoting their own careers or work. Emphasises personal accountability, in media people expect to ‘manage’ own brand, reputation and success’s. Think for themselves. The Guardian is regulated on its own.

Neoliberalism– the economic and political philosophy that promotes free markets, reduces government intervention. Emphasises individuals responsibility over collective welfare. Media should run like a business, driven by profit rather than public service. Lead to content that prioritises profit driven goals over diverse, public interest programming.

Imperialism– the powerful countries or culture dominate and influence less powerful ones through media. Eg US, or Europe, often spread their values, ideologies, resulting in a one-sided view of the world, where the perspectives of powerful nations are prioritised.

4 different approaches: Historical, Economic, Cultural, Social

Capitalism	A system where private individuals or businesses own capital goods.
Populism	The idea that society is split into two groups at odds with one another-“the pure people” and “the corrupt elite”.
Consumerism	The belief that excessive consumption of goods has a positive effect on the economy and that companies should create goods that customers want most.
Globalisation	The speed up of movements and exchanges, the way the world has become more interconnected. Refers how people communicate as well as world trade, etc. international investment and the sharing of ideas.
Patriarchy	A system in governance that the eldest son/father is head of the family, positions of authority held by men.
Feminism	belief in equal right for women and for respect, creating opportunities for women.
Individualism	Belief that every person is self-reliant and unique.
Self-managerialism	The ability to regulate behaviours, thoughts and emotions in a way that better serves you/ your work.
Neoliberalism	Refers to market-orientated reform policies like eliminating price controls.
Imperialism	When a country extends it’s power into other territories for political/economic gain.

Capitalism – The private ownership and operating of companies that aim to be profitable, as can be seen with commercial products like Netflix (in relation to Lupin).

Populism – Accounting for the majority of people/average society as opposed to elitists who are in high positions of power (which can be applied to Ghost Town’s commentary on Thatcher’s leadership).

Consumerism – The production of texts in order to try and sell goods to audiences through targeted advertising. This approach is taken to Score’s hair cream advert which is directly presenting a specific item that producers are encouraging consumers to buy.

Globalisation – The international expansion of businesses/companies or their influence in order to reach a larger audience. This can perhaps be seen with Bend it Films’ ‘Blinded by the Light’ getting distribution outside of the UK via New Line Cinema.

Patriarchy – A male dominated society that sees women as inferior human beings and doesn’t put them in positions of power. This can be applied to Score’s sexist depiction of women who look up and reach out to the male protagonist, which challenged the early emergence of second wave feminism that began in the late 1960s.

Feminism – The support for complete equality between men and women and challenging ideologies surrounding what women can and cannot do. This can link to a text like Horizon Forbidden West, which breaks stereotypical representations of women in video games by having a female hero who isn’t presented in a sexualized manner.

Individualism – political and social beliefs supporting the importance of people as singular entities and not components of a collective society under state control. This may be applied to newspapers like The Guardian and The Daily Mail giving readers the opportunity to interact with their online products through comments and have their own voices heard.

Self-managerialism – the idea of disciplining yourself and knowing what you should/shouldn’t do, and acting to meet those values. Can be seen with The Guardian’s approach to self regulation as opposed to a third party regulatory body like IPSO doing it for them.

Neoliberalism – Reducing state power through privatisation, deregulation, etc. Can perhaps be applied to Lupin/The Responder, Lupin being available on the private, worldwide operating streaming service Netflix whereas The Responder received a traditional broadcast release on the state-funded (via TV license) BBC One channel in a post-watershed time slot to meet legislation/Ofcom rules.

Imperialism – The idea of a takeover/colonizing of a country by another through either militant force or media production. Can be interpreted from the exotic jungle setting of the Score advert despite the protagonist being a white man (presumably British).

Questions	What went well?	What could be improved?	What I am going to do to make the improvements
1 U	used 1 media theorist	use more theorists more media language write more link back directly to question	revise key words that could come up in this question revise theorists that could be applicable to many things Structuralist ideas: deconstruction cultural codes.
2 D	used theorists that directly link to the CSPs	key words specific facts about CSPs need to be used talk about: media industries, language, audience and representations specific relevance to television	learn the CSPs into more detail revise the television industry specifically linked to my CSPs
3 A	Excellent analysis of the products that is detailed and critically engages with the nuanced aspects of the relationship between social and cultural contexts, media producers, representations and audiences
4 C	specific theorists that link to the CSPs	more specific knowledge about the CSPs media industries, audiences, representations and language	study the CSPs in more detail