Capitalism – The private ownership and operating of companies that aim to be profitable, as can be seen with commercial products like Netflix (in relation to Lupin).

Populism – Accounting for the majority of people/average society as opposed to elitists who are in high positions of power (which can be applied to Ghost Town’s commentary on Thatcher’s leadership).

Consumerism – The production of texts in order to try and sell goods to audiences through targeted advertising. This approach is taken to Score’s hair cream advert which is directly presenting a specific item that producers are encouraging consumers to buy.

Globalisation – The international expansion of businesses/companies or their influence in order to reach a larger audience. This can perhaps be seen with Bend it Films’ ‘Blinded by the Light’ getting distribution outside of the UK via New Line Cinema.

Patriarchy – A male dominated society that sees women as inferior human beings and doesn’t put them in positions of power. This can be applied to Score’s sexist depiction of women who look up and reach out to the male protagonist, which challenged the early emergence of second wave feminism that began in the late 1960s.

Feminism – The support for complete equality between men and women and challenging ideologies surrounding what women can and cannot do. This can link to a text like Horizon Forbidden West, which breaks stereotypical representations of women in video games by having a female hero who isn’t presented in a sexualized manner.

Individualism – political and social beliefs supporting the importance of people as singular entities and not components of a collective society under state control. This may be applied to newspapers like The Guardian and The Daily Mail giving readers the opportunity to interact with their online products through comments and have their own voices heard.

Self-managerialism – the idea of disciplining yourself and knowing what you should/shouldn’t do, and acting to meet those values. Can be seen with The Guardian’s approach to self regulation as opposed to a third party regulatory body like IPSO doing it for them.

Neoliberalism – Reducing state power through privatisation, deregulation, etc. Can perhaps be applied to Lupin/The Responder, Lupin being available on the private, worldwide operating streaming service Netflix whereas The Responder received a traditional broadcast release on the state-funded (via TV license) BBC One channel in a post-watershed time slot to meet legislation/Ofcom rules.

Imperialism – The idea of a takeover/colonizing of a country by another through either militant force or media production. Can be interpreted from the exotic jungle setting of the Score advert despite the protagonist being a white man (presumably British).