| Media language Barthes – Semiotics Strauss – Structuralism Todorv – Narratology Neale – Genre Baudrillard – Post-Modernism | Media representation Gauntlett – Identity Butler – Gender Performativity Hooks – Intersectionality Gilroy – Ethnicity & Post-Colonial Van Zoonen – Feminist Hall – Representation |
| Media audience Gerbner – Cultivation Hall –Reception Shirky – End of Audience Jenkins – Fandom Bandura – Media Effects | Media industry Hesmondhalgh – Cultural Industries Curran & Seaton – Power & Media Livingstone & Lunt – Regulation |
