Deconstruction of media texts refers to braking down media to get to its intended meaning. Figure one can be deconstructed by looking at what each signs signifies to create a meaning. For example, the denotation of the main figure in this advert is a man wearing a Louis Vuitton skirt. However, if we look at the deeper meaning, this conotates that Luis Vuitton is showing how gender in fashion is no longer sterotypical and it is showing that they are trying to show the inclusivity of fashion. Similarly, Cultural codes refer to how each reader interprets signs in different ways. This can be seen in Figure one becuse of the use of a ethnic model Manu Rios. This can be interpreted differently by differnt people becuse the people from the same culture as the model will see representation through this advert becuse it is presenting an under represented culture as being the main image. The advert also mixes signifiers of both masculinity and femininity by having a male showing his muscles wearing a skirt. This signifies that gender is fluid in fashion and shows representation of this fluidity.