| Media Language | Media Representation |
| Barthes-Semiotics Strauss-Structualism Todorov-Narratology Baudrillard-Post-modernism Neale- Genre | Gauntlett- Identity Butler- Gender Performativity Hooks- Intersectionality Hall- Representation Van Zoonen-Feminist Gilroy-Ethnicity & Post-Colonial |
| Media Audiences | Media Industries |
| Gerbner-Cultivation Theory Hall-Reception Bandura-Media Effects Shirky-End of Audience Jenkins-Fandom | Hesmondhalgh-Cultural Industries Curran & Seaton-Power & Media Livingstone & Lunt- Regulation |
