| Media Language | Media Representations |
| – Bathes (semiotics) – Strauss (Structuralism) – Todorov (Narratology) – Neale (Genre) – Baudrillard (Post-Modernism) | – Gauntlet (identity) – Butler (Gender performativity) – hooks (Intersectionality) – Gilroy (Ethnicity & Post-Colonialism) – Van Zoonen (Feminist) – Hall (Representation) |
| Media Audiences | Media Industry |
| – Gerbner (Cultivation) – Hall (Reception) – Shirky (End of Audience) – Jenkins (Fandom) – Bandura (Media Effects) | – Hesmondalgh (Cultural Industries) – Curran & Seaton (Power & Media) – Livingstone & Lunt (Regulation) |
