Wednesday 12th March
| Language | Representation | Audiences | Industries |
| Roland Barthes – Semiotics | David Gauntlett – Identity theory | George Gerbner – Cultivation theory | David Hesmondalgh – media is a risky industry |
| Levi-Strauss – Structuralism | Judith Butler – Gender performativity | Clay Shirky – end of audience | Curran and Seaton – power media |
| Todorov – Narratology | bell hooks – intersectionality | Henry Jenkins – fandom | Livingstone and Lunt – Regulation |
| Steve Neale – genre theory | Paul Gilroy – ethnicity and post-colonialism | Albert Bandura – media effects | |
| Jean Baudrillard – Post-modernism | Van Zoonen – Feminist theory | Stuart Hall – Reception theory | |
| Stuart Hall – representation theory |