| Media Language | Media Representations | Media Audiences | Media Industries |
| Barthes – Semiotics | Butler – Gender Performativity | Hall – Reception | Hesmondalgh – Cultural Industries |
| Strauss – Structuralism | Stuart Hall – Representation | Shirky – End Of Audience | Curran and Seaton – Power & media |
| Neale – Genre | Bell Hooks – Intersectionality | Jenkins – Fandom | Livingstone & Lunt – Regulation |
| Todorov -Narratology | Gilroy – Ethnicity & Post- colonial | Bandura – Media Effects | |
| Baudrillard – Post Modernism | Van Zoonen – Feminist | Gerbner – Cultivation | |
| Gauntlett – Identity | | |
