Media Language

• Roland Barthes semiotics
• Todorov narrative theory
• Steave Neale Genre
• Levi Strauss structuralism
• Jean Buadrillard postmodernism

Media Representation

• Stuart Hall representation
• David Guantlett identity
• bell hooks, Van Zoonen feminist theory
• Judith Butler gender performativity
• Paul Gilroy postcolonialism

Media Audiences

• Power and Media Industries Theory James Curran and Jean Seaton
• Regulation Theory Sonia Livingstone and Peter Lunt
• Cultural Industries Theory David Hesmondhalgh

Media Industries

• Cultivation Theory George Gerbner
• Reception Theory Stuart Hall
• Fandom Henry Jenkins
• ‘End of Audience’ Theory Clay Shirky