| Media Language Barthes – Semiotics Strauss – Structuralism Todorov – Narratology Neale – Genre Baudrillard – Post Modernism | Media representation Hall – Representation Gilroy – Ethnicity and Post-colonialism Van Zoonen – Feminist hooks – intersectionality Butler – Gender Performativity Gauntlett – Identity |
| Media industries Curran and Seaton – Power and Media Livingstone and Lunt – Regulation Hesmondhalgh – Cultural Industries | Media Audience Bandura – Media Effects Gerbner – Cultivation Hall – Reception Jenkins – Fandom Shirky – End of Audience |
Task 2
- What technique did the film maker use to encode the campaign’s playfulness and inclusivity.
The film maker used story telling to create a narrative, the ad includes a montages of intimate moments which convey the campaigns inclusivity. The ad plays around with vibrant and warm tone colours that emphasises its playfulness.
2. What is the narrative of the advert
Celebrating black history and how black beauty has a huge influence on the beauty industry.
3. The use of interior setting
Through the use of interior setting it makes the ad feel more personal, which helps audiences connect and relate to the advert. It also emphasises that beauty is apart of many individuals day to day life and that we should celebrate the diversity it holds.