Media Language

Barthes – Semiotics

Strauss – Structuralism

Todorov – Narratology

Neale – Genre

Baudrillard – Post Modernism

Media Representations

Hall – Representation

Gilroy – Ethnicity and Post-colonialism

Van Zoonen – Feminist

hooks – intersectionality

Butler – Gender Performativity

Gauntlett – Identity

Media Industries

Curran and Seaton – Power and Media

Livingstone and Lunt – Regulation

Hesmondhalgh – Cultural Industries

Media Audiences

Bandura – Media Effects

Gerbner – Cultivation

Hall – Reception

Jenkins – Fandom

Shirky – End of Audience