The set brief I have chosen is Set 3, which is to create three movie posters and three TikTok videos to advertise a coming of age film. My target audience is mainly teenagers, aged 15 to 18, who would relate to the themes of growing up, relationships, and figuring out self-identity. I’ve chosen to use TikTok because it’s a huge platform with over one billon viewers daily. TikTok is one of the most popular platforms on social media at the moment, especially for my target audience. My film is about drama, change, and the struggles that come with being a teenager in todays society.

I’ve looked into Laura Mulvey’s idea of the “male gaze,” which suggests that women in movies are often shown as objects for men to look at, sexualised and treated badly. I wanted to challenge her idea in my posters and movie by making both the women and man as equal and important to the story, as I think in the 20th century this is becoming a rising issue. Therefore this shows, I’m not reinforcing gender stereotypes and I’m showing both characters in a equal way which challenges Mulvey’s theory.

For my first product I have created three digital movie posters to promote my film. I have taken inspiration from the 2006 film’ Boy Girl Thing for’. I decided to use these colours for my posters as it fits the theme, It uses blue and pink colours for the title which is a stereotypical colour for ‘boy v girl’. These colours highlight the relationship between the main characters. In my product style model the dominant signifier, which could be a shared object or scene that symbolizes the connection between the girl and boy, such as a park bench where they sit together which is in the poster. This shows the boy and girl sitting on the bench to represent the relationship between two characters.

The three TikTok videos are 45-60 seconds, with clips from the film that captures what it’s about. From my first TikTok I have created an interview with the lead actor to gather an insight on what the movies about and learn more about the characters. For my second TikTok I made an interview on the cast in the film and behind the scenes to see the set and what we get onto. For my trailer I’ve included fast-paced montages, dramatic, emotional moments with dramatic music in the background. The tralier is teasing with some bits of the film that show you what’s going on but not too much is revelled.

Overall, my aim is to create media products that will appeal to a young audience and get them attracted to my film. I want my movie to stand out to its specific target audience. I hope my work makes people want to watch the film and connects with them on a personal level. This would be uses of gratification because audiences are active seekers who seek personal (escapism, enjoyment) and social (connection) needs. I think that in my movie poster its more for enjoyment and escapism for the teenagers as there is highs and lows of the characters journey which could help them navigate their own complex feelings of growing up if times are tough. My film offers entertainment, which is the main reason for media consumption. The drama, humour, and emotional depth provide enjoyment, making it appealing for your target audience. This all relates to Katz and Bulmer theory of uses of gratification.

Overall, my aim is to create media products that will appeal to a young audience and get them attracted to my film. I want my movie to stand out to its specific target audience. I hope my work makes people want to watch the film and connects with them on a personal level. This would be uses of gratification because audiences are active seekers who seek personal (escapism, enjoyment) and social (connection) needs. I think that in my movie poster its more for enjoyment and escapism for the teenagers as there is highs and lows of the characters journey which could help them navigate their own complex feelings of growing up if times are tough. My film offers entertainment, which is the main reason for media consumption. The drama, humour, and emotional depth provide enjoyment, making it appealing for your target audience. This all relates to Katz and Bulmer theory of uses of gratification.

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The set brief I have chosen is Set 3, which is to create three movie posters and three TikTok videos to advertise a coming-of-age film. My target audience is mainly teenagers, aged 15 to 18, who would relate to the themes of growing up, relationships, and figuring out self-identity. I’ve chosen to use TikTok because it’s a huge platform with over one billion viewers daily and its one of the most popular platforms on social media at the moment, especially for my target audience. My film is about drama, change, and the struggles that come with being a teenager in today’s society.

I’ve looked into Laura Mulvey’s idea of the “male gaze,” which suggests that women in movies are often shown as objects for men to look at, sexualized and treated badly. I wanted to challenge her idea in my posters and movie by making both the woman and man as equal and important to the story, as I think in the 20th century this is becoming a rising issue. Therefore, this shows I’m not reinforcing gender stereotypes and I’m showing both characters in an equal way, which challenges Mulvey’s theory.

For my first product, I have created three digital movie posters to promote my film. I have taken inspiration from the 2006 film Boy Girl Thing. I decided to use these colors for my posters as it fits the theme. It uses blue and pink colors for the title, which is a stereotypical color for ‘boy vs. girl.’ These colors highlight the relationship between the main characters. In my product style model, the dominant signifier could be a shared object or scene that symbolizes the connection between the girl and boy, such as a park bench where they sit together, which is in the poster. This shows the boy and girl sitting on the bench to represent the relationship between two characters.

The three TikTok videos are 45-60 seconds, with clips from the film that capture what it’s about. For my first TikTok, I have created an interview with the lead actor to gather insight on what the movie’s about and learn more about the characters. For my second TikTok, I made an interview with the cast in the film and behind the scenes to see the set and what we get up to. For my trailer, I’ve included fast-paced montages, dramatic, emotional moments with dramatic music in the background. The trailer teases with some bits of the film that show you what’s going on, but not too much is revealed.

Overall, my aim is to create media products that will appeal to a young audience and get them attracted to my film. I want my movie to stand out to its specific target audience. I hope my work makes people want to watch the film and connects with them on a personal level. This would be uses of gratification because audiences are active seekers who seek personal (escapism, enjoyment) and social (connection) needs. I think that in my movie poster, it’s more for enjoyment and escapism for the teenagers, as there are highs and lows of the characters’ journey, which could help them navigate their own complex feelings of growing up if times are tough. My film offers entertainment, which is the main reason for media consumption. The drama, humor, and emotional depth provide enjoyment, making it appealing for my target audience. This all relates to Katz and Blumler’s theory of uses of gratification.