Key Terminology: words associated with New Media

New Media vs Old Media

Make a copy and complete the following tables with examples or notes from the Voice below each key term to show KNOWLEDGE AND UNDERSTANDING.

Once you have completed both tables either post them up onto your blog and/or print out and stick into your book.

	share	active	creative	host
example or comment
	story	re-connect	personalise	stream
example or comment
	experience	store	scale	immerse
example or comment
	interface	live	adapt	binge
example or comment
	conversation	re-perform	circulate	endless
example or comment

Table to contrast ‘New’ vs ‘Old’ Media: Do you agree?

Copy this table into your own blog and fill in the blank column

NEW MEDIA	OLD MEDIA	COMMENT OR EXAMPLE
Active involvement	Passive involvement
Two-way conversation	One-way conversation
Open system	Closed system
Transparent	Opaque
One-on-one marketing	Mass marketing
About Me	About You
Brand and User-generated Content	Professional content
Authentic content	Polished content
FREE platform	Paid platform
Metric: Engagement	Metric: Reach/ frequency
Actors: Users / Influencers	Actors/ Celebrities
Community decision-making	Economic decision-making
Unstructured communication	Controlled communication
Real time creation	Pre-produced/ scheduled
Bottom-up strategy	Top-down strategy
Informal language	Formal language